Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Instagram Shop tab is going away – how to sell now

Many Instagram users rely on the Shop tab for doing business, but it’s being done away with – what is changing and what can be done now.

instagram shop tab

Instagram’s latest UI tweak will remove the Shop icon from the main page. While it hasn’t been a wildly popular feature, some businesses do find it useful to be able to shop right from the main page. The Shop tab at the bottom of the page will disappear.

The Reels tab will shift one tick to the right, replacing the Shop tab, and the little plus-sign content creation tab will return to its prominent place in the center of the row of tabs. 

Never fear, though. While the tab is being jettisoned off the main page, the ability to shop in the app is not going away entirely. Reels, Reels Ads, Stories, and Product Tags are sticking around for a while.

Back in March of 2022, Instagram gave all users the ability to tag products in their posts, helpful for online shops, artists, and other vendors.

Advertisement. Scroll to continue reading.

Facebook also abandoned their in-app live shopping feature in October. Although you can still host a live event, you can no longer tag products during them.

Both apps jumped on the pandemic bandwagon adding these online and live shopping options, as everyone and their dog were shopping online. However, live, in-stream shopping never really took off on the platforms. 

Social Media Examiner reports, “Instagram’s parent company Meta has conceded that it over-estimated its growth potential in this respect, which is one of the reasons that it was forced to cut 11,000 jobs back in November.” 

Keep an eye on new features and shopping experiences on Instagram, as they are not giving up on the concept entirely; they are just trying to figure out the best way to support the app’s users. For now, the heavy focus is on Reels, and with this move, Instagram is conceding that people seem to want to use Instagram to share personal content as opposed to eCommerce

They’re not giving up on it entirely, though.

Advertisement. Scroll to continue reading.

Online shopping continues to increase, though at a much slower rate than during peak pandemic days.

Per Instagram, “You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.” So, as ever, stay tuned and keep an eye out for updates. 

Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Social Media

Move over MySpace, there’s a new kid on the block. Instagram is looking into adding a song to your personal profile.

Tech News

With social media giant, Instagram, having a rocky end to the financial year, the company tackles discrimination with new features.

Business Marketing

Recent Meta announcements show a decline in revenue for the parent company, so Instagram is chosen as the evil step child for more ads.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.