Connect with us

Business Marketing

A Slice of My Life…Together We Accomplish More



A slice of my life

Sitting in a coffee shop with a past client, several years ago, my friend Bruce told me one day I would have a big TEAM. “No, I said,” emphatically. “I don’t like to manage, and I just don’t see it.” I really enjoy working with both buyers and sellers.

That statement has come to haunt me, as I now have a rather large team. I never really planned to grow a team, but when you get so busy you can’t take care of the clients you have, the past clients you want to stay in touch with, and the leads that come in you are forced to leverage.

Growth was necessary.

The first person I hired was an Assistant to help with the follow-up of contracts, the showing feed-back, scheduling my own home tours, client appreciation parties, sending out birthday and anniversary cards.

As the internet became more of my focus, my Assistant starting uploading all my listings to our web-sites, sending out the electronic newsletter, and all of our new listings (if they checked the box to receive new listings.)

Then one day, out of blue, my daughter came to me and said she wanted to work with me and get licensed. Ahhh… my first Buyer Agent. We hung around like this for a couple of years and all was good. But, then I started my Pay per Click campaign and once again, we just couldn’t handle the business so I hired two more Buyer Agents. Ahhh………life is good. I’m doing the listings and the marketing and they are working with the buyers. I had a life back.

Fast Forward.

Fast forward the last two years, and in a very struggling Ann Arbor Area market I had to hire four more buyer agents. I am currently interviewing for two more buyer agents. Growing a TEAM is a step-by-step process, I had no plan to do it, no goal to do it but it became necessary to handle the leads.

Last Friday, I taught at a seminar (on blogging) at the Keller Williams office in Ann Arbor, we had lots of agents from outside companies come and someone asked me, “How do you have time to blog with all the other things you have to do in Real Estate?”

My answer was blogging IS my job. I love what I do, I love to make it rain. I’m not an expert in growing a team, it just happened. It was important to me to not only grow wide, but grow deep. We grow deep by maintaining the relationships with past clients and continuing to serve them after the transaction. We get our lives back when we admit we can’t do it all and we hire people to help us.

The Shift

My stats in past years were approximately 82% past clients, 18%  buyers or sellers from the internet. That has shifted dramatically over the last few years with this year the stat’s being currently 45% new internet buyers and sellers and 55% past clients or people referred to us from our sphere of influence.

We have had to adjust as more people in my market are not moving up to bigger and better homes with the economy as it is in Michigan. So we had to reach out and find those buyers moving into our community.

Sometimes our plans change, we do things we didn’t think we would ever do. We market differently, we grow, we change, we shift. We find a way to make life work both personally and professionally.

And that is a slice of my life.

Written by Missy Caulk, Associate Broker at Keller Williams Ann Arbor. Missy is the author of Ann Arbor Real Estate Talk and Blog Ann Arbor, and is also the Director for the Ann Arbor Area Board of Realtors and Member of MLS and Grievance Committee's.

Continue Reading


  1. Holli Boyd

    October 27, 2008 at 11:12 am

    Missy great article. I am in a similar position – added an assistant and have 2 buyer’s agents coming on board. Never thought I would have a team but times are a changin. I am also with KW and teach a blogging class. I have other agents from other offices who have expressed interest in coming to the class. How do you get them to come without the fear of being recruited? Do you do it in a neutral location?

  2. Missy Caulk

    October 27, 2008 at 11:49 am

    Holli, my team leader sent an announcement out to all the agents. No we did it here in the office, it was a great turnout. Even some people who heard on Twitter came. I think people were curious about blogging, because of my SERP’s.

  3. Paula Henry

    October 27, 2008 at 12:01 pm

    Missy – You are an inspiration to me. I follow your guidance and see the growth, only I am going a bit slower and on a smaller scale. It is all coming together; like you, I like to make it rain. I actually never thought of that as my job. I recently hired someone to upload all my listings online and what a time saver. Thanks for sharing a slice of your life, both here on AG and personally.

  4. Teresa Boardman

    October 27, 2008 at 1:57 pm

    LOL I have been asked the same question for three years . . where do you find the time and I give the same answer. blogging is my job or sometimes i say my blog is my business and my business is my blog. I have felt the same shift. all but one of my sellers came from the internet this year and all of my buyers.

  5. Missy Caulk

    October 27, 2008 at 2:44 pm

    Paula, ahhhh thanks.

    Teresa, you could have heard a pin drop. I guess they were thinking IF they wanted blogging to be there job.

  6. monika

    October 27, 2008 at 5:01 pm

    Missy..Isn’t nice to see the fruit of your labor? Better yet when your “labor” is something you love to blogging and working with people you enjoy. I’m so happy for you!

  7. Bee | Writing Articles

    October 28, 2008 at 1:50 am

    Blogging is an integral part of branding yourself when it is done correctly. It is a great way for potential clients and customers to see you in a way a typical web-site cannot show. It allows you to share your expertise while allowing your target market to interact with you through commenting on your blog.

    When your blog has become an authority site in your niche, you have really made a name for yourself.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Buffer’s four-day workweek experiment: Boost or bust?

(BUSINESS MARKETING) After trying out a four-day workweek last year, Buffer is moving forward with the format going into 2021, citing increase in productivity and work-life balance.



Man working in office with headphones on, making use of flexible four-day workweek.

The typical five-day workweek is a thing of the past for Buffer, at least for now. The company has decided to implement a four-day workweek for the “foreseeable future.”

Last year, the company surveyed its employees to see how they are dealing with the ever-changing landscape of the pandemic and the anxiety and stress that came along with it. They soon learned employees didn’t always feel comfortable or like they could take time off.

Employees felt guilty for taking PTO while trying to meet deadlines. Juggling work and suddenly becoming a daycare worker and teacher for their children at the same time was stressful. So, Buffer looked for a solution to help give employees more time and flexibility to get adjusted to their new routines.

Four-Day Workweek Trials

In May, Buffer started the four-day workweek one-month trial to focus on teammates’ well-being. “This four-day workweek period is about well-being, mental health, and placing us as humans and our families first,” said Buffer CEO and co-founder Joel Gascoigne in a company blog post.

“It’s about being able to pick a good time to go and do the groceries, now that it’s a significantly larger task. It’s about parents having more time with kids now that they’re having to take on their education. This isn’t about us trying to get the same productivity in fewer days,” Gascoigne said.

Buffer’s one-month trial proved to be successful. Survey data from before and after the trial showed higher autonomy and lower stress levels. In addition, employee anecdotal stories showed an increase in worker happiness.

With positive results, Buffer turned the trial into a long-term pilot through the end of 2020. This time, the trial would focus on Buffer’s long-term success.

“In order to truly evaluate whether a four-day workweek can be a success long-term, we need to measure productivity as well as individual well-being,” wrote Director of People Courtney Seiter. “Teammate well-being was our end goal for May. Whether that continues, and equally importantly, whether it translates into customer and company results, will be an exciting hypothesis to test.”

Trial Results

Company Productivity
Buffer’s shorter workweek trials showed employees felt they had a better work-life balance without compromising work productivity. According to the company’s survey data, almost 34% of employees felt more productive, about 60% felt equally as productive, and only less than 7% of employees felt less productive.

However, just saying productivity is higher isn’t proof. To make sure the numbers added up, managers were asked about their team’s productivity. Engineering managers reported that a decrease in total coding days didn’t show a decrease in output. Instead, there was a significant output increase for product teams, and Infrastructure and Mobile saw their output double.

The Customer Advocacy team, however, did see a decline in output. Customer service is dependent on customer unpredictability so this makes sense. Still, the survey showed about 85% to 90% of employees felt as productive as they would have been in a five-day workweek. Customers just had to wait slightly longer to receive replies to their inquiries.

Employee Well-Being
With more time and control of their schedules, Buffer’s survey shows an increase in individual autonomy and decreased stress levels reported by employees. And, the general work happiness for the entire company has been consistent throughout 2020.

What’s in store for 2021?

Based on positive employee feedback and promising company results, Buffer decided it will continue the company-wide four-day workweek this year.

“The four-day work week resulted in sustained productivity levels and a better sense of work-life balance. These were the exact results we’d hoped to see, and they helped us challenge the notion that we need to work the typical ‘nine-to-five,’ five days a week,” wrote Team Engagement Manager Nicole Miller.

The four-day workweek will continue in 2021, but the company will also be implementing adjustments based on the pilot results.

For most teams, Fridays will be the default day off. For teams that aren’t project-based, their workweek will look slightly different. As an example, the Customer Advocacy team will follow a different schedule to avoid customer reply delays and ticket overflow. Each team member will still have a four-day workweek and need to meet their specific targets. They will just have a more flexible schedule.

Companies who follow this format understand that output expectations will be further defined by area and department level. Employees who aren’t meeting their performance objectives will have the option to choose a five-day workweek or might be asked to do so.

If needed, Fridays will also serve as an overflow workday to finish up a project. Of course, schedules will be evaluated quarterly to make sure productivity is continuing to thrive and employees are still satisfied.

But, Miller says Buffer is “establishing ambitious goals” that might “push the limits” of a four-day work week in 2021. With the world slowly starting to normalize, who knows when a four-day workweek might reach its conclusion.

“We aren’t sure that we’ll continue with the four-day workweeks forever, but for now, we’re going to stick with it as long as we are still able to hit our ambitious goals,” wrote Miller.

Continue Reading

Business Marketing

Should your content management system go headless?

(BUSINESS MARKETING) You may be familiar with your typical content management system, but had you heard of a ‘headless’ model? Let’s dig into it together.



Person using content management system with hands on keyboard and small bit of desktop visible.

At some point, you have probably worked with a content management system (CMS) like WordPress or Drupal. If you haven’t already, you at least know that this computer software is used to manage website content.

But, have you ever heard of a headless content management system before? We didn’t. So, we set out to find out what it’s all about and how beneficial, or not, it can be for your company.

What is headless CMS?

Unlike your classic CMS, headless CMS is a back-end only content management system. It decouples where your content is stored and authored (body) from the front-end where your content is displayed (head).

This CMS isn’t tied to a particular output like a web page. Content is transmitted as data over an application programming interface (API). It’s a content repository that delivers content seamlessly to any device.

Benefits of Headless CMS

More versatile
Headless CMS isn’t your classic “monolithic” CMS so you aren’t constrained to an all-in-one system that might work for websites but not mobile devices.

Content is consumed by customers in more than one place now. Headless CMS provides a more versatile way to deliver multi-channel content to websites, Android and iOS apps, and even IoT (internet of things), like a smartwatch or in-store kiosk.

Businesses will benefit from this because only one back-end is needed to manage and publish content for different services and products.

No need for specialized developers
Developers aren’t tied to a specific programming language or framework. A developer can choose between using Javascript, PHP, Ruby, or any language they prefer.

If you already have a talented developer, you don’t have to scramble to find someone else who specializes in a specific system or language you are moving to. Your current developer can do the job for you in the best way they know-how.

Better Security
Security is important. Not being married to the front-end, headless CMS has a security advantage a regular CMS doesn’t. Usually, content provided to a headless CMS is read-only, and the admin portion lives on a different server and domain.

With the back-end detached from the presentation layer, there is a smaller target area to attack. Also, layers of code can be used to hide the content-delivering API making it safer than a traditional CMS.

Real-time collaboration
With two separate systems, content editors and web developers can work concurrently. This shortens a project’s timeline and helps get your product and services to market quicker. Also, content editors don’t have to spend more time creating the same content for each system. Designers and developers can take care of that.
Downsides of Headless CMS

As with anything, headless CMS isn’t perfect and isn’t for everyone. It has its disadvantages.

More technical
Little technical involvement is called for in a traditional CMS. As a result, the tool can be picked up quickly by almost anyone.

A deeper understanding of CMS, coding languages, and front-end technologies is needed when using headless CMS. You must have a developer that can build the web or app just for you.

Increased maintenance
With the body separated from the head, there are two systems to maintain. Implementation and maintenance could potentially become complex.

Bigger price tag
Building a system from scratch costs time and money. With a traditional CMS, there is one account, and, most likely, one payment. With headless CMS, you’ll have multiple payments for the CMS, a developer, and the infrastructure running your website or app.

Your custom CMS also isn’t coming from a pre-built content management system. All that hard work takes time (and patience) to get it done right.


Headless CMS lets you create a unique user experience and allow for cross-platform publishing, but it isn’t a one-size-fits-all content management system.

Before you jump ships, take inventory of all your content needs. Does your content need to be published on different platforms? Will a simple stand-alone website work for you? Only you can decide what works best with your business, but we hope this information helps.

Continue Reading

Business Marketing

Spice up your remote team building with a fully virtual escape room

(BUSINESS MARKETING) As part of a remote team, team building has become even more of a groan. But this virtual escape room seeks to make a fun and unique challenge for remote teams.



Woman waving at laptop in living room, on team building activity.

Team building events aren’t everyone’s cup of tea. While some enjoy getting to know coworkers they don’t normally socialize with, others dread the day before it arrives. Plus, there’s always work that needs to be taken care of, and using some of that time to mingle might seem like a waste of time.

Love it or hate it, working remotely has made team building slightly better, maybe? You don’t have to worry about physically being present in a place you don’t want to be. You’re not awkwardly talking to a co-worker whose name you can’t quite remember.

Nonetheless, it also has its downsides. We don’t see each other anymore so it’s easier to not be on the same page, and this makes learning how to work together much harder.

We’re almost a year into the pandemic and happy hour Zoom calls no longer hold the glamour they once did. So, what else is there to do in this virtual world?

Skyrocket Your Team has just the answer for you. This company provides virtual team building experiences through collaborative online escape rooms. The escape rooms are designed with remote teams in mind and can be tailored to accommodate different sized groups.

“If you’re working remotely, Skyrocket Your Team will help your team feel closer together and improve your internal communication,” wrote Co-Founder Jorge Sánchez Hernández. “Our puzzles are designed for teams by adult educators to trigger a set of emotions, feelings, and situations. Everyone sees a different screen and you need to communicate in order to get through the challenges. There is no way to continue without teamwork!”

From the comfort of your office or couch, each team member joins from their own computer and location. The escape room consists of an immersive story about astronauts trapped in a damaged spaceship. By solving puzzles and challenges, the team must work together to repair the spaceship and return to earth.

After hopefully, safely landing your rocket, there is a debriefing session. During this time, teams can share their experiences and discuss what they learned.

Skyrocket Your Team says their new form of team building will bring your company several benefits like:

  • Bringing your team closer together
  • Fostering collaboration instead of internal competition
  • Improving communication across your company

The end goal of the experience is to learn how to communicate effectively by solving the different sets of problems together. And, I think we can all agree that’s a good thing.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!