Beyond solving first-world problems
The tech industry has long been focused on the first-world problem. Don’t want to put on pants? Get literally anything delivered to your door! Can’t wait 5-7 business days for your precious package to arrive? Amazon Prime, baby. This famous tweet by Aziz Shamim sums it up nicely:
OH: SF tech culture is focused on solving one problem: What is my mother no longer doing for me?
— aziz (@azizshamim) May 4, 2015
Clearly there is money to be made by focusing on the upper middle class and luxury shoppers. They have the money and they want solutions to their (sometimes ridiculous) problems.
But what about the other side of the coin? The people who can actually benefit, in more than a superficial way, from the tech industry boom? The people whose lives can be changed by having access to information, education and the resources needed to live the “American dream”?
Introducing the “Bottom Billions”
In Bank of America Merrill Lynch’s “Transforming World Atlas” (a graphic roundup of the strongest long-term investment themes) they state that, “In a world starved for growth, we believe that the answer lies in uplifting the 4.5 billion people at the base of the economic pyramid.”
They refer to this group as the “Bottom Billions.” Not the prettiest nickname, as it brings to mind the historically lower class – serfs and servants and caste systems. But like the bottom of the food pyramid, they are the backbone of the economy and as suggested, their buying power is big.
According to BAML, “These ‘Bottom Billions’ earn only $1-10/day, but have $5 trillion in purchasing power and $7.4 trillion in wealth.”
What do they want?
That’s a lot of money. We’ve seen brands going for the diversity angle, marketing to demographics usually left out. And we’ve seen them win. These Bottom Billions will be seeking income growth, and BAML forecasts that we will be seeing a boom in the middle class by 2030.
As it stands, 50% of people making $30,000 per year or less own smart phones. So let’s give them a reason to use one. Providing access to education – not just basic education – but real, useful, ladder-climbing, career-establishing, life-improving, cheap education is paramount.
Beyond that, it’s about giving people a chance to live their best lives.
So, what’s your idea?
Before starting that startup, consider these factors
(ENTREPRENEUR) Building your own startup and being your own boss sounds tempting, but be sure you make these considerations before starting out.
A lot of people, myself included, are looking for different options for new careers. Maybe it’s time to place some faith in those back-burner dreams that no one ever really thought would come to fruition. But there are some things about creating a new startup business that we should all really keep in mind.
While you can find any number of lists to help you to get things going, here’s a short list that makes beginning a new business venture a monumental effort:
- You need to have a unique idea with an impeccable execution. Ideas are a dime a dozen. But even the goods ones need the right business-minded person behind it to get things going for them.
- Time, time, and more time. To get a startup to a point where it is sustainable and giving you back something that is worthwhile, takes years. Each of those years will take many decisions that you can only hope will pan out. There is no quick cash except for a lottery and you have to be extra lucky for those to get you anything. This whole idea will take years of your life away and it may end in failure no matter what you do.
- You have to have the stamina. Most data will show you that startups fail 90% of the time. The majority of those are because people gave up on the idea. You have to push and keep pushing or you’ll never get there yourself. Losing determination is the death of any business venture.
- Risk is a lifestyle. To get anywhere in life you have to risk something. Starting a business is all about risking your time and maybe your money to get a new life set up. If you can’t take risks for the future then you can’t move up in the business world.
- Bad timing and/or a bad market. If you don’t have a sense for the market around you, which takes time and experience (or a lot of luck), you won’t make it. A keen business sense is absolutely necessary for you to succeed in a startup. Take some time and truly analyze yourself and your idea before trying something.
- Adaptability is also a necessity. The business world can be changed at the drop of a hat, with absolutely no warning. Rolling with the punches is something you have to do or every little change is going to emotionally take a toll on you.
- Lastly, not all of this depends upon your actions. If you start something that relies on investors, you’re likely going to get told “no” so many times that you’ll feel like it’s on repeat. Not everything is dependent upon your beliefs and whims. You need to be able to adjust to this and get people to see things from your point of view as well. But ultimately, it’s not all about you, it’s also about them.
These are just a few ways that starting a startup could stress you out. So, while the future could be bright, stay cautious and think twice before making any life changing decisions.
LA-based, Armenian-born Style Coach discusses female entrepreneurship
(ENTREPRENEURSHIP) Style Coach discusses starting her own business, becoming an international female entrepreneur, and lessons learned from Armenian culture.
About the author: Anaïs DerSimonian is a writer, filmmaker, and educator interested in media, culture, and the arts. She is Clark University Alumni with a degree in Culture Studies and Screen Studies. She has produced various documentary and narrative projects, including a profile on an NGO in Yerevan, Armenia that provides micro-loans to cottage industries and entrepreneurs based in rural regions to help create jobs, and self-sufficiency, and stimulate the post-Soviet economy. She is currently based in Boston.
Varduhi Movsisyan–an LA-based, Armenian-born, London-educated certified Style Coach–is on a mission; to help folks everywhere gain the confidence they need to achieve their greatest goals. And to look good while doing it.
So, what exactly is a Style Coach?
“A Style Coach is a lifestyle professional that combines personal styling with life coaching.” Says Vard–known professionally as VARD/MOV.
“A Style Coach helps people to select and style clothes and accessories that work for their body, coloration and personality AND helps individuals gain the confidence and skill set to dream big and achieve their goals.
Her multifaceted approach encompasses everything from color analysis, body shape styling, and closet audits to deep, intimate conversations that uncover a client’s true self-image and motivations. Sometimes, Vard says, her work is more counseling than it is styling.
But the two are more connected than you might think.
Vard, who decided to move to London and change careers a few years ago, started her professional journey as a teacher in the capital city of her homeland of Armenia. Soon, she opened her own teaching center–and got her first taste of the entrepreneurship thrill.
“All the time I spent listening to and empathizing with my students, focusing on building productive habits and a sustainable wellbeing, has actually worked to my benefit as a Style Coach. It gives me a leg up on my stylist counterparts, who can tend to think they know what’s best for a client before truly getting to know them.”
While the school teacher to personal stylist entrepreneur pipeline isn’t particularly common, Vard says switching careers to fashion without losing the aspects of teaching that made her feel fulfilled has given her the motivation as an entrepreneur to hit the ground running.
“I’m not exaggerating when I say that you could spend 24 hours a day building your own business and you still wouldn’t have enough time in the day. That’s why it’s so important to find a career path that you are not only good at or you care about, but one that provides deep fulfillment–you need that deep connection to your craft because it will undoubtedly also become your personal life. “
While Vard operates virtually out of Los Angeles, she also doesn’t mind meeting clients in-person in Los Angeles, London, and Armenia–to name a few. In addition to her cosmopolitan travel habits, she also incorporates this mindset into the philosophy of her work.
Instead of shedding her home culture to blend in with the rest of the LA fashion circuit, Vard leverages aspects of her heritage that she sees as “transferable strengths” to inform her work as a Style Coach.
When asked about what Vard sees as “transferable strengths”, she has a lot to say:
“From the Genocide, to Soviet rule to modern wars, Armenians have been through a lot–and as a people, they are beautifully resilient. Throughout my travels, I still maintain that Armenians are some of the most generous, hospitable, welcoming people you will ever meet–and more importantly, they know how to enjoy life’s happy moments to the fullest. An Armenian will bring a bouquet of flowers and a box of chocolate to every outing, even if it’s just to their friend’s house down the road.”
As an Armenian myself, it made me happy to hear that the traditions of my culture were being leveraged by Vard to help folks from a variety of backgrounds.
“As a Style Coach, I love bringing this philosophy to my work–teaching clients how to make a sweet event out of every moment you can. We can all learn a lot from the Armenian mentality, like seeing the beauty in everything and not sweating the small things. You can be tough and resilient without losing the softness and charm that make you YOU.”
A hardworking, self-made, and philosophically-unique entrepreneur, VARD/MOV truly blends style with innovation–and shows that you don’t have to have a background in business or management to follow your passion and launch an exciting new business.
The official launch of VARD/MOV–her 2.0 rebranded business–launches on June 1st.
3 types of clients to fire as a freelancer (without feeling guilty)
(ENTREPRENEUR) Being a freelancer, it can feel like a luxury to fire a client, but there’s a few clear signs they’re not worth your time.
Freelancers often bend over backward to accommodate clients, many times to the detriment to the freelancer. Bad clients are toxic. It’s never easy to say “you’re fired” to anyone, but as a freelancer, sometimes, you need to weigh the cash value of a client against your time, mental health, and sleepless nights. Here are some reasons you can fire a client without feeling guilty.
Clients who aren’t paying on time
Clients who don’t pay or avoid you when there’s a problem need to go. You waste a lot of mental energy chasing down payments and juggling your bills. I know it can look like a bird in the hand kind of situation, but if your client isn’t paying your bill, the bird isn’t really in your hand. My best clients have been with me for over five years. Both consistently meet the payment schedule. Not to say there haven’t been glitches, but they’ve always taken the initiative to explain and got it fixed right away.
Clients who become more demanding without offering more payment
There are always jobs that need to be done right away or need more work. A client who puts demands on your time without compensation is hurting you. When you say yes to one thing, a short deadline, you’re putting other work off. You may be able to deliver to other clients within their deadline, but if you’re tired and grumpy, will it be your best work? High maintenance clients who want to micro-manage are another type of client you may want to kick to the curb. At the very least, raise your rates to account for the extra time it takes to mentally deal with them.
Clients who don’t act professionally
You need to set good boundaries with clients who may be your friends. It’s hard to find that line, but if you don’t set up good professional rules at the onset, you’re going to find yourself doing more for a client out of “friendship.” You’ll become resentful because you’re doing favors and not getting anything in return. Clients who violate contracts aren’t any better, regardless of any outside relationship.
It isn’t easy to fire a client. It’s your paycheck on the line. If you’ve got a bad client, think about the hours you waste worrying about them. Believe me, they are not spending the same energy. Use your energy to find better clients who appreciate you and your work.
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