Connect with us

Business Marketing

Ask The Photo Guy



Camera Porn - Canon EOS 5D Mark II

I get emailed this question today…

Mr. Kay 
I’ve come across your website recently, and it inspired me. Your site is a good read and I check on it quite often. I agree that good photos go a long way in attracting possible buyers, and I’m going to start a side business taking photos of houses for agents and their listings.
I see you charge agents $60/house. I think that’s fair, but I’m curious as to how many agents are willing to pay that to someone for a service they think they can do just fine themselves for free. Especially in this “slow” market, where many agents are going back to the drawing board and pinching pennies.
The thing that intrigues me the most about the idea is that there is very little overhead or initial investment. It would only take me about 10 or so houses to pay for a new camera and equipment. Otherwise, I’m by no means a professional or experienced photographer, but I like to think that I have a good eye, and have always wanted to pick up photography as a hobby. Being a licensed agent in Athens, Ga. already, this business idea gives me a very good reason to jump into it.
If you have any initial advice or comments, I would love to hear from you.


For me this is a whole branding thing. I’m not just “taking photos on the side”, I am “Photo Guy”. It’s on my website, my business cards, my mailers yada yada yada. It’s my unique selling point as an agent. I’ve spent about six months just building up my photography skills shooting as many homes as I can. I’ve just formed as a company, with a major push to get stuff up on the website in the last month, so details on how much business I’ve done is pretty light at the moment.
I’ve had a mix of excitement and resistance to my services from the other agents. My office manager is very excited by it though.
My feeling is that precisely because this is a slow market, that is what makes photos an even more vital piece in the selling puzzle. In a hot market you can’t even get the photos up before offers pour in, in a slow market you need every advantage possible.
At this point just skill up as much as possible. Basically if you’re good, the photos do a good job of selling themselves. If you’re bad, nothing you can do will make people want to use you. I also found the printed books really good as sales pieces.
Also good photography just works. I shot a home two weeks back that had been on the market for nine months. It got a contract four days after we put my photos up. Agents bitching about $60 are just crazy.
Hope that helps, stay in touch.


And for the record…

…Mr. Kay is my father.

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

Continue Reading


  1. Benn Rosales

    November 20, 2007 at 11:04 pm

    Okay Photo Guy, congrats on the new biz, but what gives with no photo in your blog post? Show off, show us some goods! You show us the bad stuff, then some practice stuff- show us some ideal stuff! I mean, unless it will give away your style or secrets… I swear, we won’t show anyone else!

  2. Mariana

    November 20, 2007 at 11:35 pm

    Mr Athol, Best of luck with your business venture. I used to charge agents $100+ per house and they would get photos, and a description for the home … because some descriptions are seriously lacking as well. Once I presented them with the “goods” my fee was never questioned.

  3. Carson Coots

    November 21, 2007 at 1:42 pm

    I think good real estate photos are worth a lot more than $100. At least it’s not $100 worth the work for me. A lot of cash went into my equipment set-up and a successful shoot isn’t easy… and POST editing is no fun after doing it 20 times. I think $400 is fair for a good twilight shoot(Although I get a lot of gasps). As long as I throw in a few perks (slideshow, etc), it works out. Real estate photography takes real talent worth paying for.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.



Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

Continue Reading

Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.



Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

Continue Reading

Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.



Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!