Introducing VSCO Academy
Ever wanted to learn more about photography? Now you can learn from the pros at VSCO. VSCO is one of the most popular photo apps, especially among seasoned photographers. And they’re translating their knowledge into a VSCO Academy on YouTube with videos to learn the ins and outs of photography.
VSCO: Professional-quality digital editing
VSCO, which stands for Visual Supply Company, is an art and technology company based in Oakland, California. Initially, VSCO was aimed at providing digital editing tools to the likes of professional photographers and graphic designers.
Co-founder Joel Flory says, “We went to creating tools that we would actually use as photographers and that’s where VSCO was born.”
A few years ago, the company released VSCO Cam – an app which allows users to transform bland photos into gallery-worthy artistic images. However, with over a million downloads in the first week after release, the app’s drawn a massive following that goes way beyond professional photographers. The app bundles in a variety of tremendously good filters (which VSCO prefers to call “Presets”), granular yet accessible editing tools, and minimalist user profiles called Grids. Users can keep their photo “grids” within the app or share their favorites on Instagram, Facebook, and Twitter.
Learn, be inspired, engage in the art
VSCO isn’t stopping with the app. Following their recent rebranding, the company has a new project. They’ve have started a new, original series on their YouTube channel called Academy. VSCO Academy is “a place for photographers of all levels to learn, be inspired, and engage in the art of photography.”
The Academy is hosted by Katy and Max, a pair of visual artists based out of Seattle, and promises to deliver easy-to-understand tutorials. Their aim is to share fun and informative content surrounding photography. Each new video will feature a different aspect of photography. Through their lessons, you can learn about topics such as landscape, composition, and light.
In addition to the videos, they’ll also be posting useful tips, interviews, and written content. All of which can be found on the Academy channel located within the VSCO app or on the VSCO YouTube channel. You can also find the videos on http://vsco.co/academy.