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Business Marketing

Automatically generate leads with Z-thru, now in beta

Z-thru has launched in beta to help you understand who is visiting your site and actually convert them. Bingo!



Making your website work better

If your website only converts 5 percent of its visitors, you’re ahead of the curve. There’s a lot of reasons that people don’t fill out forms or complete sales. Many websites only get around 2% of their visitors to follow through with their information. If you’re trying to figure out how to convert the other 95 percent of your visitors, you should try a new tool on the market, Z-Thru.

On its website, Z-Thru states that it can “identify your anonymous website visitors and send them to sales as leads.” By just inserting code into your website and setting up who gets the information, you have the ability to:

  • Identify your potential customers
  • Know when your competitors are looking at your site.
  • Distribute leads by territory
  • Find out when other sites link to yours

Instead of asking visitors for their email by creating an account or subscribing to your newsletter, you have the ability to connect in a more personal manner. This tool says it goes beyond the Google Analytics to increase your sales. Most professional marketers don’t use only one program to analyze how your website is working.

Currently, Z-Thru is in beta testing

You can request to test it on your website while they continue to make sure it’s ready for a full launch. The site advertises that once it launches, there will continue to be a free version with paid options. Z-Thru says it offers real-time marketing.

The one downside to Z-Thru could be alienating your customers when you contact them. I tried hard to get more information about the company. According to Google+, it is located in Littleton, Colorado, but there is no easily available information in their own webpages about the founder and his/her background.

Z-Thru gives you information that you can immediately act on. It looks like a great marketing tool to increase your sales. You will have to try it out for yourself to see how it works.

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Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.

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