Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Awesome new website publicly shames logo thieves

Logo thiefs are so common that a new website has launched to highlight this despicable behavior, naming names and doling shame.

logo thief

logo thiefs

All hail, LogoThief

How many times have you seen a logo and thought, “that looks exactly like another company’s logo”? Probably plenty, and if you’re online enough, you’ll see designers lift exact logos and not even change them, absent a color here and there, or maybe altering the words. It is theft, and true designers offer only 100 percent original designs, while knockoffs steal. It’s an epidemic, really, especially given the rise of all of the logo creation sites where you can pay bottom dollar for a logo. What everyone should do when a designer offers a logo concept is to search Google Images for that design and see if clones pop up.

There are many places to go for logo inspiration (not theft), but one website is actually calling companies out by name, showing the original and noting who designed it, right next to the knockoff. LogoThief has launched to put a name and face on logo thieves, and all others who plagiarize the work of logo designers.

“We exist to name and shame” logo thieves

LogoThief says their goals is to name and shame these thieves, stating that they started the website after becoming sick of seeing their own work and work of their peers stolen by “unscrupulous designers in an effort to make a quick buck.”

The encourage people to submit any logo they know has been stolen to gotcha@logothief.com, so they can “name and shame them,” as they research the origins and verify the theft, then putting it out to the public for all to see.

Advertisement. Scroll to continue reading.

It isn’t just ideas that are stolen today, some people’s core identities are knockoffs of existing corporate identities, and the shame of it all is that those brands have a bad name for stealing a logo, often just because their designer was a lazy thief.

Examples from LogoThief:

logothief3

logothief2

logothief1

logothief

Tell us in the comments about logos you know have been stolen, or if your logo has ever been lifted!

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

3 Comments

3 Comments

  1. Emmanuel Fonte

    November 22, 2013 at 10:43 am

    wow!

  2. Guatopo Design

    December 3, 2013 at 9:53 pm

    stealing Louise Fili’s work is neither smart nor worthwhile. Every designer knows the work and reveres her style and grace. It’s a lawsuit waiting to happen. Shame on them.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.