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Awesome new website publicly shames logo thieves

Logo thiefs are so common that a new website has launched to highlight this despicable behavior, naming names and doling shame.

logo thief

logo thiefs

All hail, LogoThief

How many times have you seen a logo and thought, “that looks exactly like another company’s logo”? Probably plenty, and if you’re online enough, you’ll see designers lift exact logos and not even change them, absent a color here and there, or maybe altering the words. It is theft, and true designers offer only 100 percent original designs, while knockoffs steal. It’s an epidemic, really, especially given the rise of all of the logo creation sites where you can pay bottom dollar for a logo. What everyone should do when a designer offers a logo concept is to search Google Images for that design and see if clones pop up.

There are many places to go for logo inspiration (not theft), but one website is actually calling companies out by name, showing the original and noting who designed it, right next to the knockoff. LogoThief has launched to put a name and face on logo thieves, and all others who plagiarize the work of logo designers.

“We exist to name and shame” logo thieves

LogoThief says their goals is to name and shame these thieves, stating that they started the website after becoming sick of seeing their own work and work of their peers stolen by “unscrupulous designers in an effort to make a quick buck.”

The encourage people to submit any logo they know has been stolen to gotcha@logothief.com, so they can “name and shame them,” as they research the origins and verify the theft, then putting it out to the public for all to see.

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It isn’t just ideas that are stolen today, some people’s core identities are knockoffs of existing corporate identities, and the shame of it all is that those brands have a bad name for stealing a logo, often just because their designer was a lazy thief.

Examples from LogoThief:

logothief3

logothief2

logothief1

logothief

Tell us in the comments about logos you know have been stolen, or if your logo has ever been lifted!

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

3 Comments

3 Comments

  1. Emmanuel Fonte

    November 22, 2013 at 10:43 am

    wow!

  2. Guatopo Design

    December 3, 2013 at 9:53 pm

    stealing Louise Fili’s work is neither smart nor worthwhile. Every designer knows the work and reveres her style and grace. It’s a lawsuit waiting to happen. Shame on them.

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