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Business Marketing

Bite the bullet and embrace video

With the rising prevalence of video viewing, don’t let fear hold you back from supercharging your marketing efforts.

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digital video

digital video

The case for video

When you think about it, nobody likes hearing or seeing themselves on video. Everyone thinks their voice sounds strange or that they look terrible. That’s probably the largest reason why so many have been reluctant to really utilize video in their marketing tactics. They’re afraid of being judged poorly and are apprehensive about putting themselves out there in a more personal way. Unfortunately, in this day and age, you really have no choice: you must start utilizing video.

The numbers don’t lie. Multiple studies have shown that video gets more engagement from your online network than any other form of content. This makes perfect sense. We’ve become a society of voyeurs. People want to know what those that they know (and even those they only know of) are up to. Video allows you to get an insight into someone’s personality and get a feel for what they’re all about. In a world where people are so interested in what others are doing online, practically every industry out there needs to start embracing video marketing.

Still not convinced? Think about it: YouTube is one of the biggest websites in the entire world right now. People are more intrigued by visual and creative content than they’ve ever been. Words still create a powerful impact, but it’s not longer enough to rely on words alone. You HAVE to incorporate your words with engaging and creative images.

Using video to amp up your marketing

There are numerous ways that you can use video to amp up your marketing efforts:

•    How-to videos and quick tips. People love to hear about shortcuts that you discover or learn a new trick. If you discover a new technology feature or shortcut, take a video of your screen and record a quick “how-to.” People will appreciate the help. This will establish you as a tech-savvy and sharp individual, which is an attractive quality when people are looking to hire someone for a service.
•    Show the fun side of your company. You can take footage of people working or having fun around the office, compile it into a video montage, set it to some upbeat music and put it online. You will immediately show the fun-loving and carefree side of your business, which your network and client base will love.
•    Announce major news for your industry. Do you have an important announcement to make about your business? Did a big piece of news just break about your particular industry? Use video to reveal it or comment on said news item. When something is “hot off the presses,” so to speak, people want to hear about it right away. Posting a video about something many are anticipating to hear about will create excitement and buzz about your business.

The best part about video marketing? It’s easy. With today’s technology you can take videos on your phone or record one on your iPad and upload it online almost immediately. It’s no longer the drawn-out hassle that it once was. Given how convenient it is to create and upload your own video and the increase in engagement you will see online, you really have no excuse NOT to embrace video in your marketing.

So go ahead. Get over the fear of looking foolish, bite the bullet, and start creating videos. It might be more fun than you think.

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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2 Comments

2 Comments

  1. tourzilla

    August 1, 2012 at 5:19 pm

    Video is the easiest media to consume. This has already been proven by how big and how fast Youtube has grown. Scientifically speaking, watching video is relatively a lot easier task than lets say reading thats why subconsciously we do not resist to take action (press a button / link etc) when we are presented with the option to watch a video. With that said – Its sad that only 12% of agents have adopted video in their marketing efforts. The main factor here is the complexity in creating a nice looking quality video. Tourzilla aims to improve agents experience and productivity by making video tour creation super easy. We are launching in September. Check out http://www.tourzilla.com 

  2. Karina8wle3

    August 7, 2012 at 5:33 pm

    @RealisTeam https://t.co/NqRqsLnZ

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Business Marketing

Easy email signature builder quickly updates your info

(BUSINESS MARKETING) When’s the last time you updated your email signature? That long? You might want to look at just sign, a new, quick, and easy, email signature generator.

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just sign email

The last thing any of us are thinking about right now is email. While we’re all staying safer at home, though, it’s a good time to think about all the little things that need our attention, but typically get neglected: clearing out the email inbox, unsubscribing from things no longer relevant, and updating our email signatures. Why the email signature?

Oftentimes, we change emails when we change jobs and forget to change our signatures to reflect our new address. The same is true with social media; if we happen to change jobs, due to our own choice or by necessity thanks to the virus, we may need to update our social media profiles accordingly, especially if the new job suddenly makes this a requirement.

One of the fastest ways to update your email signature is with a generator. An email signature generator can help you quickly make a professional looking signature in about half the time it would take you to manually add each individual component.

Just Sign is one of the quickest options I’ve seen. This email signature generator is ultra simple, ultra easy, and ultra effective. It allows you to add clickable social links, a profile picture or logo, and all relevant contact information. It also allows you to choose a color scheme and tailor the formatting a bit to your preferences. As you begin to add options to your signature, you can see a preview of what the final product will look like in the right-hand panel.

Just Sign welcome

This allows you to make any necessary changes before downloading the finished product. When you have your signature perfected, simply click the purple “generate signature” button and you’re ready to go.

Just Sign is an easy, quick way to check another thing off your to-do list while we’re all at home. If you have already updated your signature, you might save this link for later use as it’s a good idea to revisit your signature a few times a year. Oftentimes, I revise mine simply to keep the attached picture updated. Have you updated your signature lately? Do you plan to? Let us know what you think of Just Sign.

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Business Marketing

How one employer beat an age discrimination lawsuit

(BUSINESS MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

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Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make personnel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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Business Marketing

in 2021 the EU will enforce ‘right to repair’ for phones and tablets

(BUSINESS NEWS) The EU says NO to planned obsolescence by…letting you fix your own stuff? The right to repair has started to make headway again.

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Right to repair

Not to be a loyalist turncoat about it, but sometimes the European Union comes out with stuff that makes me want Texas to go back to being Mexico, and then back to being Spain.

The latest in sustainability news from across the pond is that in 2021, the Old World is saying no to Euro-trash, and insisting on implementing:

Right to repair laws
Higher sustainable materials quotas
Ease of transfer for replaced items (ie: letting you sell your old phone without the need for jailbreaking anything)
and Universal adaptors for things like phone chargers, and connection cables

Hallelujah!

Consumers worldwide have been feeling the pinch of realizing their (cough cough, mostly Apple brand) technology not only breaks easily, but either can’t be fixed afterwards, or requires costly branded repairs.

The phenomenon has given rise to rogue mobile repair shops, Reddit threads, and renegade fix-it philanthropists like Louis Rossman. And while they certainly HELP, the best thing for a problem is to cut it off proactively. Since companies were making too much money not picking up the slack, the EU’s decided to take the steps to force their hands.

I’m always on my soapbox, but I’ll stack another one on top for this: Planned obsolescence and the assumption that a company has any right to tell you you can’t repair, restore, revamp, or re-home your own possessions are obscene. And to be fair to Apple fans, it’s not just in tech—it’s in damn near everything that’s not meant to be EATEN. Literally.

I bought a STAPLER for a volunteer gig I had. A good, sturdy Staedtler one that I figured would serve the project and continue to stand me in good stead for a while. After a few dozen price tags attached to baggies, the stapler jammed, as staplers do. No worries, you find a knife and wedge out the stuck staple…except I couldn’t. Because the normal slot for that was covered by a metal plate literally welded in place so that I couldn’t perform a grade-school level fix on something I paid for less than 24 hours prior.

Rather than stand behind a product that’s supposed to last, companies, even down to simple office ware, have opted to tinker away to force consumers to trash their current products to buy newer ones. Which I did in the stapler case. A rusty second hand one that didn’t HAVE that retroactive BS ‘Let’s create a problem’ plate on it, meaning no company but the resale non-profit I was helping out in the first place got any more money from me.

Consumers are wising up, and fewer lawmakers are still stuck in the fog of the 90s and 2000s surrounding our everyday machinery. The gray areas are settling into solid black and white, and SMART smart-businesses here stateside will change their colors accordingly.

Now while we’re all still quarantined and hoping for these laws to wash up onto American shores…who has craft ideas for the five-dozen different chargers we all have?

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