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Blogging Makes a Better You



A Better You

I can’t say whether or not it’ll make you better at what you do if you blog for fun. But I am starting to see that blogging for business certainly improves your work standards and overall competence. In fact over the years, I’ve found it to be quite a powerful exercise in career-improvement.

I think there is a certain psychology at work within a professional who blogs whereby over time that blogger just ends up being better at what they do. When you blog words need to be chosen carefully, the message needs to be clear and the information has to be trustworthy. In essence blogging can be a method of you honing in on your authenticity. And the only thing that keeps on selling is authenticity combined with competence.

I’ve wondered why this may be the case. I think its because blogging is all about content. An empty mind is void of content. So to be a good blogger you first have to fill that head or obtain that experience. Which means you have to be on a learning binge of some sort. Also you have to bring to mind all those experiences relevant to what are going to blog about. Both these exercises increase your professional competency.

This is why I personally spend a good deal of my time reading other people’s blog posts. I would say that for every blog post I write I will have read three other posts. I’m not saying I will have read it on the same topic I’m writing about but certainly within my area of expertise (mortgages). Over time this makes me a better blogger since my head is constantly being filled with good content I am able to churn out good content. This is certainly good for the online world but, guess what, it’s even better for the off line world as well.I have proof of it too. I find that in talking to mortgage folks who do not blog, I’m much better informed about the real estate market and the latest industry news. For example, I was surprised that many of my colleague were not aware of the rate freeze and the mortgage debt forgiveness act as it unfolded, but only until well after the fact. Imagine a well informed borrower asking you about such a topic as the issues are unfolding? I’d hate to be caught uninformed on such consumer relevant topics just because the main stream press hasn’t picked up on the news.

So, blogging is not just about marketing yourself, it’s also about improving yourself and become better at what you do. In a hyper-competitive profession where the biggest players want to reduce you to a commodity, I’m finding that blogging has become a life line in distinguishing myself from the pack. Both online and off line!

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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  1. Mariana

    March 6, 2008 at 4:52 pm

    What you mention here, is one of my favorite parts of blogging: I am able to learn more about my business AND myself – making me a better person and Realtor(r).

  2. Brian Block

    March 6, 2008 at 4:52 pm

    Shailesh, I agree wholeheartedly with your post. Blogging for and about business makes you constantly aware of what’s going on in the market and in the industry and keeps you on top of the latest issues. Reading other blogs and participating in the blogosphere helps keep us real estate business bloggers at the forefront of information and changes in sales data, statistics, practices, and news that affects both the way we do business and how we convey that information to better help our clients.

  3. Athol Kay

    March 6, 2008 at 4:53 pm

    The old adage is that the teacher learns more than the student. In order to teach a topic you are forced to learn it. In order to write or blog about real estate, mortgage, or whatever, you’re forced into learning more about it.

    Plus you bump into hundereds of other highly skilled and smart people when you blog, and you may not always agree, but you do always seem to discover something new.

  4. Missy Caulk

    March 6, 2008 at 5:00 pm

    Shailesh, your right, do your follow John?

  5. Tyler

    March 6, 2008 at 5:05 pm

    Being in my first few months of blogging, I can tell you I’ve noticed a difference of my level of market knowledge. I find myself reading and absorbing more and more content for future posts or for joining conversations like this.

    Blogging is a great way to push yourself to constantly be educating yourself.

    I’m a constant reader of your personal blog and would recommend it to anyone looking for great market news.

    Good stuff Shailesh!

  6. Bucking the Real Estate Trend

    March 6, 2008 at 5:06 pm

    Love your post, as I think about the benefits all the time and know how much I am learning along the blogging trail. Building trust and credibility are much more important to me at this point in my RE career than, say, chasing expires, and I want to be the very best I can be as a blogger, providing fresh, great content. There are some great teachers in the blogging world. Thank you for the great post.

    Susie Blackmon

  7. Faina Sechzer

    March 6, 2008 at 5:21 pm

    Shailesh, I learned more about real estate practice from blogging, then from any other training. There are plenty of local “top producers”, but they are not always sharing:)

  8. Drew Meyers

    March 6, 2008 at 5:26 pm

    I 100% agree — good post.

  9. jaybird

    March 6, 2008 at 9:06 pm

    So true….

  10. Blue Ridge Cabin For Sale

    March 7, 2008 at 6:37 am

    It’s a great experience blogging. You are constantly reminded of all the details of the industry and get perspective on current market and what people are looking for. You hear about other markets and reports and helps you to understand the national picutre. It’s a good thing!

  11. Matt Scoggins

    March 7, 2008 at 12:07 pm

    Blogging is like continuing education – I wonder if NAR will ever give CE credit for blogging – probably not, but it would be nice.

  12. Shailesh Ghimire

    March 7, 2008 at 3:13 pm


    You hit it on the head. When you have to present something you end up learning more than you ever thought you would.

    Missy Caulk,

    Did you mean Joel? I don’t understand your question “.. your right, do you follow John?”


    Interesting thought. I certainly professionals who blog on a regular basis are a cut above the rest.

  13. Craig Schiller

    March 8, 2008 at 4:54 am

    You are soooooo right on this on. Writing a tight blog translates in to a tight message. When I only have a few seconds to get my ideas out to… I now can get to the point and leave them wanting to know more.


  14. Fort Worth Gal

    March 10, 2008 at 4:00 pm

    I’m starting to somewhat like blogging, I know it must be done. btw, that’s one of my favorite Pastors’s 🙂

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Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.



Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.



Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.



Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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