Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

How to make sure blogging isn’t a waste of your time

(MARKETING NEWS) Being a good steward of the Internet involves answering questions for your potential customers. Doing so gives you exposure and an association with authority. It gives people a reason to remember you next time they need your services.

crm woman typing working laptop

Farm Soho is doing it right

Take a page from the blog playbook of Farm Soho. This coworking space out of New York City put together a guide to the 10 Best Coworking Spaces in Texas. You heard that right – a NY company writing about Texas. I know, right!?

On the grounds that the state hosts four rapidly-growing city centers and their excellence as a pro-business state, the bloggers picked out ten wonderful spaces for entrepreneurs and other business folks to gather and work (for those curious, check out their list before we move on).

What’s the point?

Perhaps you’re wondering how this blog post is good for marketing their business. Telling people where to work in Texas doesn’t draw in new customers!

However, that’s not the point.

The point is to position themselves as an authoritative brand. They are providing valuable information to users who could use it. Instead of providing an umpteenth list of business tips that don’t actually add value, they give independent workers places to go when they’re traveling for business.

Plus, these companies don’t threaten the Farm Soho business because they are confined to a certain city.

Advertisement. Scroll to continue reading.

Brands build strong online associations through generosity. Gary Vaynerchuck built a huge brand on the concept of giving without expecting something in return. Being a good steward of the Internet involves answering questions for your potential customers. Doing so gives you exposure and an association with authority. It gives people a reason to remember you next time they need your services.

Taking a page from their blog

So, how can you replicate what they did? Well, if your potential customer is big on traveling, this example can work well for you. If your customers are homebodies, why not try to profile some other local businesses? Locals love recommendations from other locals, so give them the down-low on your favorite local businesses that they might frequent. Heck, even a favorite restaurants list will do, so long as you make it relevant to your readers.

Plus, giving this vote of confidence allows you to build relationships with these other businesses, which you can theoretically leverage for other promotional efforts in the future.

Blogging isn’t effective when you use it solely to toot your own horn. Give people a reason to show up to your blog and let them know that you want to help them. That impression can really pay dividends.


Advertisement. Scroll to continue reading.
Written By

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

1 Comment

1 Comment

  1. Doug Darroch

    August 9, 2016 at 10:12 pm

    Thanks Conner! Glad you like our strategy.

Leave a Reply

Your email address will not be published.

AdBlocker Message

Our website is kept FREE to you by displaying online ads to our visitors. Please consider supporting us by disabling your ad blocker OR subscribing to our email newsletter:

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online.

Business Marketing

(MARKETING) The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they...

Business Marketing

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to...

Business Marketing

(MARKETING) What are the branding secrets of these new trendy startups and how can they be applied to your large enterprises?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.