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BrightFunnel boosts any brand’s B2B marketing efforts

BrightFunnel is like a crystal ball for B2B marketers serious about converting leads and improving revenues.



Boost your B2B marketing with BrightFunnel

Here at The American Genius, we’re always keeping an eye out for platforms and products that help businesses learn more about and improve their marketing efforts. BrightFunnel is such a platform, with a specialty for helping improve business-to-business marketing.

BrightFunnel offers a “complete picture of marketing’s impact on revenue” for your business.

A crystal ball for B2B marketers

What makes Bright Funnel unique is that it does more than just gather data; it helps you plan for the future. Bright Funnel is like an oracle for B2B marketers – rather than simply analyzing the past, its forte is forecasting the future. That way you can not only verify your results from past campaigns, but can make informed plans for marketing campaigns going forward.

BrightFunnel is especially designed to produce predictive insights about how each marketing decision will impact your revenue, helping you connect the dots between your spending on marketing and your profit margin.

BrightFunnel can help identify key performance indicators, and can attribute campaign influence to find out what marketing action have the highest return on investment. Spreadsheets double as planning tools to identify the best revenue levers, and new investment opportunities can be evaluated using the prophetic “What If” analyzer.

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BrightFunnel’s “Revenue Waterfall” platform is a game changer

Recently, BrightFunnel announced the launch of its latest product, the Revenue Waterfall, a platform that “automates the tracking of stage progression of demand generation efforts.” Revenue Waterfall tracks the “funnel” that channels prospective clients to become engaged customers, following a buyers’ progress from interest to purchase. By analyzing customer behavior by stages, Revenue Waterfall can tell you what might be blocking up your funnel, and what paths from lead to close are functioning best.

Filtered analysis allows you to study data sorted by specific campaigns, channels, and geographical locations. Real-time alerts clue you in to what you should be paying attention to each day by notifying you frequently about how your campaigns are performing. Revenue Waterfall is also designed for easy sharing and collaboration. With a single click you can export charts and data to the rest of your marketing team.

Revenue Waterfall is part of the Attribution and Campaign Performance package offered by BrightFunnel which offers free trials and price breaks for annual customers.


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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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