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Knowledge is power

Creating your first startup or small business can be an exciting and stressful experience, whether you’ve been in the business world for a while or you’ve just started out. The truth is, you probably have a lot to learn about how to run a business, where to begin, and how to keep it afloat in a tough economy. You’ll need to know how to market your product, services, and yourself. You’ll also need to know how to keep up with your industry’s standards and advancements. While you can hire someone or even an entire team to take charge and do these things for you, you can cut back on expenses and provide yourself with a firm foundation of knowledge by doing much of it yourself.

While it’s an old adage, “knowledge is power” is absolutely true, especially when it comes to creating your own startup company. The first step of the journey is to find that information from a reliable source. Sometimes it’s not as easy as it seems. This is unfortunately a result of having so much information readily available online that can be published by anyone; it can be hard to sort through it all to find the valuable pieces of information. DocStoc is a sharing site where the sole focus is providing helpful information on professional development. Some of these articles and documents can help you appropriately file and obtain a copyright, how to use Google Adwords to your best advantage, and how to sell yourself to potential backers and clients.

Beneficial documents and videos

However, DocStoc is more than just important and beneficial documents to improve your understanding of general and niche business topics. It is also home to informational and instructional videos made by business experts in a variety of fields, topics ranging from fundraising and investing to navigating your way through the complicated legal aspects of starting your own business. Alongside the videos and articles, you can also download the mobile app to take with you on the go and that you can reference from anywhere.

Two essential topics you’ll likely want to spend time on are marketing and search engine optimization. These two things, if done properly and regularly can increase your business profit, presence, and influence. And these things are crucial to helping any new startup trying to ground its feet on stable ground. However, using DocStoc continually will help you keep on top of changes in SEO policies from the major search engines and new and improved ways of improving your web presence and rankings. With so many DocStoc resources to view and business principles to put into practice, you can begin your startup with confidence and move forward toward your goal of becoming a successful and independent business owner in an economy that’s just looking to be revitalized.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.


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