Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Colbert Report parodies tv networks’ lame attempts to reach Millennials

(Business Marketing) The Colbert Report has a good laugh at news teams debasing themselves, and hoping they can reach Millennials through brightly colored geeky lounges, missing the mark.

colbert report

colbert report

“Youthanize me!” Colbert jokes

Marketing to Millennials is all the rage, with everyone from toilet paper companies tweaking their marketing campaigns to be more youthful (and include Twitter hashtags so buyers with disposable income can perpetrate their branding to friends and talk about wiping) to soda companies launching Facebook competitions and the like.

There’s nothing wrong with adaptation, it’s a smart move, but it has become overly apparent that some companies are trying a little too hard. And who tries harder than national morning news shows, which comedian Stephen Colbert mocks on his show (scroll for video), Colbert Report, which says of GMA’s morning host, “that talking glow stick is right. Kids, you know something is young, hip, and fun if a middle aged woman tells you [so] at 8am.”

bar
Colbert mocks the “news-free fun zones,” and shows clips of the over-the-top interactive rooms being added to the morning shows to attract Millennials that apparently offer no value to the news or audience. The assertion is that Good Morning America and the Today show are worthy of being mocked for lowering their level of importance by pandering.

But what is really important here is that Colbert tries to outdo the Millennial outreach with a segment of his own called #PlaydatePlaza which is meant to appeal to the four and under crowd. And there is a ball pit with a news legend hidden underneath. Behold:

Advertisement. Scroll to continue reading.

Is this all a bad case of trying too hard? Are there better ways to reach Millennials?

Colbert doesn’t go so far as to say it, but we will – isn’t it somewhat offensive that the implication is that Millennials care less about news and more about bright colors and the Twitters? This is one of the most informed generations in history, and appealing to them is not exactly a cake walk, but offering lounges that look more like a tech conference than a news channel is yet another example of marketers getting it wrong and indirectly mocking the very people they are trying to reach.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

1 Comment

1 Comment

  1. Pingback: Secretly see how your net worth stacks up against people your age - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.