Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Brands cashing in on the Damn Daniel meme (we will gladly take this over Be Like Bill)

It never ceases to amaze me how quickly the smallest trend or video can go viral within a manner of days. Such is the case with the latest meme “Damn Daniel.” Axe, Clorox, and Zappos have all tweeted about their products, making references to Daniel. The video even caught the attention of Vans, who Daniel inadvertently has been advertising for.

The newest trend in marketing

It never ceases to amaze me how quickly the smallest trend or video can go viral within a manner of days. Such is the case with the latest meme “Damn Daniel”.

bar
In a compilation of Snapchat videos, a high school student films his friend, Daniel, arriving to school over the course of a few different days. He documents Daniel’s different wardrobe choices while continuously stating, “Damn, Daniel!” A few videos show Daniel wearing white Vans in which his friend, Josh, remarks, “Back at it again with the white Vans!”

Brands showing cat-like reflexes

This spread through the Internet like wildfire and has become the latest “thing” everyone is referencing. I first heard about it through Facebook’s trending section, then saw a group of students watching the video at a coffee shop later that day. Right then I knew that it would become the next funniest meme.

That has proven to be true as brands are now getting in on the action. Axe, Clorox, and Zappos have all tweeted about their products, making references to Daniel. The video even caught the attention of Vans, who Daniel inadvertently has been advertising for.

Oh, the places a meme will go

Axe posted a variety of images with the text, “#FindYourMagic. Every. #DamnDaniel. Day.” Clorox produced an image of muddy tennis shoes with the text, “Damn, Daniel. Back at it again with the Clorox.” Zappos posted a photo of white Vans with the caption, “’Back at it again with the white Vans! #DamnDaniel”. They followed it up with a link to an online shoe store stating, “If any Daniel’s need a new pair…” Shoe store DSW also used this as an opportunity to advertise Vans in their store by writing, “Be like Daniel.”

Advertisement. Scroll to continue reading.

Influencer and meme marketing

Brands taking advantage of Internet sensations as a way to promote their products is a strategic marketing tactic. In the case of “Damn, Daniel”, this has a way of reaching a younger generation.

The #DamnDaniel hashtag itself has taken over Twitter as people continue to make valentines, text posts, and copycat videos of this week’s funniest clip. While the shelf life of videos such as these is not very long, brands are clearly using their time wisely by hopping on the #DamnDaniel bandwagon.

#DamnDaniel

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.