Business Marketing
Influencer marketing: The real cost and why some call it a huge scam
(MARKETING) Influencer advertising and marketing is currently the “in” thing to do. However, even influencer marketing gurus aren’t convinced about what they do.

Business Marketing
The use of offline marketing can still be advantageous in a digital world
(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.
Business Marketing
What you can learn from Ulta Beauty’s marketing mix up with Kate Spade
(MARKETING) Ulta Beauty’s insensitive marketing email surrounding the Kate Spade brand can be a lesson: Be cautious and respond to crisis appropriately.
Business Marketing
Experience Design & Marketing: Where do they intersect, where do they diverge?
(MARKETING) The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they overlap?
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The use of offline marketing can still be advantageous in a digital world
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Sometimes tech is a sight for sore eyes – others it’s the cause of them
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