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Business Marketing

Lead Buyers – Lead Suckers, ‘An Intervention’

web-20-bubble.jpgAs tech2.0 continues to move forward, lead generation sites continue to pop up all over the Internet. This morning alone I have in my inbox 8 new mails from them, offering me anything to use their service with a promise to rebate my commission to my buyers- thanks, but no thanks. I do the price setting round here. As I click through them it is obvious to me that the frenzy to feed off of Realtors and consumers is still in play.

But the more I want to hate them, I cannot, because I know they wouldn’t be in business if you (agents) weren’t suckers enough to allow them to resell your own markets back to you. Why? Why do you allow this to happen? Do you really believe that if they cannot move the lead to you that someone else will buy it? If all agents just said no- then those leads would just filter back in and the lead pushers would go home.

Lead pushers offer no real value to the process or the consumer. They inject themselves into the process as some sort of quasi agent and to be honest, are held to no literal standard whatsoever.

Until Agents wake up and quit the Lead Pipe the tech2.0 invasion will continue. Stop being second stop, refuse to give into the shiny button that says click here to buy your customers back– stop being a sucker…

Stop Today:

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  • Forums
  • Any site that charges you for the leads you generate
  • Internet mailers that promise to sell you and then share them with competition
  • Any site that uses your knowledge to build their site information (wiki)
  • Any network that offers to rank you for a price
  • Directories that do not allow your information to be freely public to consumers

You think you’re being competitive by participating, but you aren’t. You’re being suckered with a smile while out the other side of their mouth many are badmouthing you all in the name of getting a share.

Here’s a thought- take the same money & sweat equity you’re putting into forums and wikis, and start your own local tech site to generate your own leads. How’s that for free market competition. And while you’re at it, how about you realize that just because it’s free today, doesn’t mean they shouldn’t be paying you to play. Get expensive, stop giving away your value.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

1 Comment

1 Comment

  1. Gordon Corsie

    November 28, 2007 at 3:49 pm

    Could not agree more, the folks that made money in the gold rush were the shovel sellers!

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