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How LiveDeal is taking on Groupon, LivingSocial

(Marketing News) LiveDeal is not a new kid on the block, but they are an underdog and they plan to eat Groupon and LivingSocial’s lunch, so how are they different enough to accomplish their goals?

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LiveDeal is taking on the big kids on the playground

LiveDeal, now a publicly traded company, has been around for years, and is best known for bringing the yellow pages to the web 20 years ago.

So how are they an underdog? Easy, they’ve taken on Groupon and LivingSocial as they struggle, and put a different spin on specialized marketing solutions to small local businesses that boost customer awareness and merchant visibility online.

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We asked them what exactly they’re doing differently that makes them confident that they’ll come out on top, and below is their list of top 10 reasons:

1. Dolla, dolla bills, y’all

1. No pre-payment – Diners deal directly with the restaurant. Consumers never have to pre-pay for deals found on livedeal.com because diners transact with the restaurant directly. No more worrying about expiring vouchers or pre-payments.

2. Forget waiting around for others to buy in

2. Deals are instant – from ‘bulk’ buying to ‘instant’ buying. LiveDeal is dynamic with deals going online in real-time, which means hungry diners can take advantage of these deals immediately. It’s not uncommon for other Daily Deal websites to take up to three months at times to feature a restaurant’s promotion on their site.

3. For Inbox Zero fanatics…

3. No inbox overload. Unlike Daily Deal companies like Groupon and LivingSocial, LiveDeal doesn’t flood the Inboxes of users with random deals.

4. Why restaurants love them

4. It’s 100% free – no commission fee! Restaurants don’t get squeezed out of their profits because restaurants are not charged a ‘middleman’ fee. Since no fees are paid to livedeal.com, restaurants can pass along the savings to consumers.

5. Simplifying the process for business owners

5. Reduced deal administration. Restaurant owners and managers are some of the busiest people in business, which is why LiveDeal designed the service to be as simple as possible to operate and manage.

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6. Restaurants are actually in control

6. Restaurants have full control of the deal flow. Unlike Groupon and LivingSocial, LiveDeal’s Daily Deal platform gives restaurants full control and flexibility to instantly publish customized offers whenever they wish to attract customers. Whether it’s Tuesdays from 12-6pm or Thursday and Fridays from 3-9pm, livedeal.com now puts the restaurants in complete control over when they want to run special offers and entice customers.

7. Never screwing a business owner

7. No minimum discount. Restaurants have full control of the amount of discount they can offer diners and experiment to find out what works best to drive traffic though LiveDeal.

8. Avoiding the horror stories

8. Traffic control. Restaurants control the number of redeemable vouchers available to users on any specific run period. Perfect to attract the right number of customers based on the restaurants’ number of reservations, available staff, etc. This eliminates the periodically reported ‘horror stories’ about other daily deal companies that flood the merchant with deeply discounted coupons.

9. Businesses can post within minutes

9. Instant deal publishing. Restaurants gain access to an incredibly powerful online deal dashboard where they can create and publish a deal to nearby consumers within two minutes.

10. Restaurants only – that’s the ticket

10. Solely focused on restaurants. LiveDeal is entirely focused on the $660 Billion dollar US restaurant business with ultimate plans to expand worldwide.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business Marketing

Gloves that translate sign language in real time

(BUSINESS MARKETING) A new wearable tech translates American Sign Language into audible English in real time.

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Advancements in technology never cease to amaze. The same is true right this moment as a new technology has been released that helps translate American Sign Language (ASL) signs into spoken English in real time.

This technology comes in the form of a hand glove – similar looking on the front side to what one would wear in the winter, but much more advanced when in view of the palm. The palm side of the glove contains sensors on the wearer to identify each word, phrase, or letter that they form via ASL, and is then translated into audible English via an app that coincides with the glove.

This is all done in real time and allows for instant communication without the need for a human translator. The signals are translated at a rate of one word per second.

The project was developed by scientists at UCLA. “Our hope is that this opens up an easy way for people who use sign language to communicate directly with non-signers without needing someone else to translate for them,” said lead researcher Jun Chen.

The hope is to make communication easier for those who rely on ASL, and to help those unfamiliar with ASL adapt to the signs. It is thought that between 250,000 and 500,000 people in the United States use ASL. As of now, the glove does not translate British Sign Language – the other form a sign language that utilizes English.

According to CNN, the researchers also added adhesive sensors to the faces of people used to test the device — between their eyebrows and on one side of their mouths — to capture facial expressions that are a part of American Sign Language. However, this facet of the technology is not loved by all.

“The tech is redundant because deaf signers already make extensive use of text-to-speech or text translation software on their phones, or simply write with pen and paper, or even gesture clearly,” said Gabrielle Hodge, a deaf post-doctoral researcher from the Deafness Cognition and Language Research Centre (DCAL) at University College London. “There is nothing wrong with these forms of communication.”

What are your thoughts on this advancement? Comment below!

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Business Marketing

Stand out with video as part of your resume (but be careful)

(MARKETING) This new tool helps you stand out in the job market, as video now dominates – so it’s possible to use this to your advantage (with caution).

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In the midst of a pandemic, people are finding themselves thrust back into the job market sooner than expected due to mass company layoffs or underemployment as a freelancer. Fields are oversaturated and jobs are sparse so it can be hard to stand out in today’s job market.

Although standing out in the job market is hardly a new problem, that doesn’t mean it couldn’t use some new and creative solutions. One company, VCV.ME has designed a tool to help you get creative and stand out from your competition.

VCV.ME turns your traditional resume into a video à la Instagram stories.

The process is simple. You answer a few questions and upload a video of yourself then the tool will provide you with a sharable link.

VCV Founder and CEO, Arik Akverdian, believes that video is the future saying, “Video will represent 80% of all internet traffic by 2021 according to Cisco, and according to eMarketer 94.1% of millennial internet users were streaming digital video in 2019. With growing demand for video social media such as TikTok, Snapchat, Instagram stories, and others, we’re bringing the short video format to the job market.”

There are some obvious limitations to using this tool in your job hunt.

First, not all employers will take videos as part of an application both for technical and legal reasons.

On the technical side, many automated tracking systems are not designed to filter that kind of file, so there may not even be an opportunity to showcase it. That’s not to say there aren’t some work-arounds. Many job applications will have a place for applicants to link to their portfolio or websites. An alternate option for this tool could be to place the video introduction on your website.

Another problem with the tool is how it exposes candidates and hiring managers to bias.

As more companies work to remove bias from their hiring practices and hire more diverse candidates, a video intro just won’t fly. Some companies have removed names and even alma maters from their applicants in order to make more unbiased hiring decisions. A video introduction would expose many characteristics that people have conscious and subconscious biases towards such as race, gender, age, and ethnicity.

Although VCV.ME’s intentions are to help candidates stand out in the job market, it’s worth questioning whether they would be standing out for the right reasons, so tread carefully.

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Business Marketing

Why should you take Facebook’s ‘Summer of Support’ courses

(BUSINESS MARKETING) Every company can use a little marketing advice, well Facebook has partnered with big companies to give you some free digital marketing courses.

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Our world has turned into a place of upheaval and unrest and we are continuously surrounded by more and more evidence of it. One thing that the majority of us are constantly seeing is announcements from companies. Some of those are about closing hours, but others are more helpful. As they all attempt to get used to this new world that COVID-19 has created we begin to see some different tactics. Some are only politically motivated, but others are more focused on helping out their communities.

Earlier this week Facebook announced that they will be putting on a six-week digital marketing education series. This series will be an extensive collection of videos with a full in depth set of courses that will cover a large amount of topics. The company has put together a cast of renowned entrepreneurs for the presenters as well.

The topics will be done in themed weeks starting on June 24th, and running through the month of July. They include categories such “The Changing World” & “Resilience”. Focusing primarily on the world that is here and now, with recommendations on how to adapt to it. With this world in a constant state of flux the push for adapting to change and staying in front of the tide is crucial for a small business.

The next two courses will be going forward with discussing “Reinvention” & “Re-Emergence”. Encouraging struggling companies to take a serious look at their potential for moving forward, or changing the things that they can to stay more on top of their client base. They also plan on attacking the confusing world that we will have when things get closer to normal.

The last two weeks are focused on community and customer care, which is actually their names as well: “Customers & Commerce” & “Community”. These will help develop a sense of how your business affects your community and the impact you have on it. Keeping that in mind you can then develop a plan for how you want your community to see you and shape things within it.

These courses are all set up for free and open to anyone. With a completely online set up with their new “Summer of Support” mini-site they are prepped to reach millions of people. They’ve organized this with a range of partners as well: Dell, PayPal, American Express, & Small Business Roundtable. A helping hand for people who wouldn’t currently be able to source things like this.

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