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Marketing typos so bad that you’ll blush

“Really hog property” – are these people marketing lipstick for pigs, or a real estate listing? It’s hard to tell with these real bloopers found in MLS listings across the nation.

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Jeez, Louise! Are agents typing their listing remarks while perched on bar stools at Hooters? My advice to each of you: you misunderstood the drunk on the bar stool next to you when he mistook you for a bright Rhodes Scholar. He actually said, “Wow, what a bright nose color!” After reading these MLS bloopers, your cheeks may be rose, too:

Dare I Inquire?

“Do nut park in back” (Sign at L.A.P.D. headquarters.)

“A grate deal” (Are you selling homes or Parmesan?)

“Bestiful jew carpet” (Is there also a Fiddler on the Roof?)

“Charming porch swinger” (Send the sleazeball home to his wife.)

“An offer you can’t reuse” (Why bother to claim intellectual property rights with no glimmer of intellect in sight?)

Uh, What’s That You Said?

“Big square feets, needs attention” (…Winced the president of Nike when asked why Sasquatch’s endorsement contract was revoked.)

“Very roomy herse” (…Exclaimed King Henry VIII on his way to his super-sized tomb at Windsor Castle)

“Beautiful custom fins” (…Whined my high school boyfriend in an attempt to rationalize his hairdo to my father.)

“Really hog property” (…Beamed Kermit to Miss Piggy as he presented her with the keys to her new trough.)

“Chew paints & carpets” (…Ordered  Viola Vermin when her rug-rats complained about the lack of snacks in their little backpacks.)

I’m Sorry I Asked

“Whip feet pls” (Directions on a box of Jello Toe Jam Pudding.)

“9p008 Spring Valley Rd” (Reason # 1 why you should never “p” in a strange place.)

“Youll enjoy exotic pants” (Only if your name is Psy and you’re doing it Gangnam Style.)

“Lots of estra barking” (Probably not a good selling point unless your client is Benji.)

Too Much Information!

“Please to ck pubic reckors” (I believe there’s a purple lotion that will those little buggers.)

That’s it for this week, folks. Remember: spell well and sell!

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn, LAhomesite.com, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.

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7 Comments

7 Comments

  1. Rob McCance

    September 20, 2012 at 6:29 pm

    Wow!
     
    You never seem to run out of these!
     
    (thats bad)
     
     

    • gwenbanta

      September 23, 2012 at 3:01 am

       @Rob McCance
       Rob, that’s because stupidity is in surplus!

  2. SherlockofHomes

    September 20, 2012 at 9:24 pm

    @ShayRealEstate Thank you so much, Shay!

    • ShayRealEstate

      September 20, 2012 at 11:14 pm

      @SherlockofHomes anytime; thank you for sharing!

  3. keelinganthony_1

    September 25, 2012 at 1:38 am

     
     
    I find the tips very useful. It seems that you have several years, experience in the real estate sector. I have heard that most of the real estate business men are talking about major investment in the real estate as the prices are down for the time being.

    • gwenbanta

      September 25, 2012 at 1:41 am

       @keelinganthony_1 I agree, Anthony. The market is heating up fast as investors jump in so they won’t miss the window. We are also seeing a lot of foreign money, because countries like China know it’s a great time to invest in the U.S. All I can say is – YAY!
       

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Business Marketing

Gloves that translate sign language in real time

(BUSINESS MARKETING) A new wearable tech translates American Sign Language into audible English in real time.

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Advancements in technology never cease to amaze. The same is true right this moment as a new technology has been released that helps translate American Sign Language (ASL) signs into spoken English in real time.

This technology comes in the form of a hand glove – similar looking on the front side to what one would wear in the winter, but much more advanced when in view of the palm. The palm side of the glove contains sensors on the wearer to identify each word, phrase, or letter that they form via ASL, and is then translated into audible English via an app that coincides with the glove.

This is all done in real time and allows for instant communication without the need for a human translator. The signals are translated at a rate of one word per second.

The project was developed by scientists at UCLA. “Our hope is that this opens up an easy way for people who use sign language to communicate directly with non-signers without needing someone else to translate for them,” said lead researcher Jun Chen.

The hope is to make communication easier for those who rely on ASL, and to help those unfamiliar with ASL adapt to the signs. It is thought that between 250,000 and 500,000 people in the United States use ASL. As of now, the glove does not translate British Sign Language – the other form a sign language that utilizes English.

According to CNN, the researchers also added adhesive sensors to the faces of people used to test the device — between their eyebrows and on one side of their mouths — to capture facial expressions that are a part of American Sign Language. However, this facet of the technology is not loved by all.

“The tech is redundant because deaf signers already make extensive use of text-to-speech or text translation software on their phones, or simply write with pen and paper, or even gesture clearly,” said Gabrielle Hodge, a deaf post-doctoral researcher from the Deafness Cognition and Language Research Centre (DCAL) at University College London. “There is nothing wrong with these forms of communication.”

What are your thoughts on this advancement? Comment below!

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Business Marketing

Stand out with video as part of your resume (but be careful)

(MARKETING) This new tool helps you stand out in the job market, as video now dominates – so it’s possible to use this to your advantage (with caution).

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job market video

In the midst of a pandemic, people are finding themselves thrust back into the job market sooner than expected due to mass company layoffs or underemployment as a freelancer. Fields are oversaturated and jobs are sparse so it can be hard to stand out in today’s job market.

Although standing out in the job market is hardly a new problem, that doesn’t mean it couldn’t use some new and creative solutions. One company, VCV.ME has designed a tool to help you get creative and stand out from your competition.

VCV.ME turns your traditional resume into a video à la Instagram stories.

The process is simple. You answer a few questions and upload a video of yourself then the tool will provide you with a sharable link.

VCV Founder and CEO, Arik Akverdian, believes that video is the future saying, “Video will represent 80% of all internet traffic by 2021 according to Cisco, and according to eMarketer 94.1% of millennial internet users were streaming digital video in 2019. With growing demand for video social media such as TikTok, Snapchat, Instagram stories, and others, we’re bringing the short video format to the job market.”

There are some obvious limitations to using this tool in your job hunt.

First, not all employers will take videos as part of an application both for technical and legal reasons.

On the technical side, many automated tracking systems are not designed to filter that kind of file, so there may not even be an opportunity to showcase it. That’s not to say there aren’t some work-arounds. Many job applications will have a place for applicants to link to their portfolio or websites. An alternate option for this tool could be to place the video introduction on your website.

Another problem with the tool is how it exposes candidates and hiring managers to bias.

As more companies work to remove bias from their hiring practices and hire more diverse candidates, a video intro just won’t fly. Some companies have removed names and even alma maters from their applicants in order to make more unbiased hiring decisions. A video introduction would expose many characteristics that people have conscious and subconscious biases towards such as race, gender, age, and ethnicity.

Although VCV.ME’s intentions are to help candidates stand out in the job market, it’s worth questioning whether they would be standing out for the right reasons, so tread carefully.

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Business Marketing

Why should you take Facebook’s ‘Summer of Support’ courses

(BUSINESS MARKETING) Every company can use a little marketing advice, well Facebook has partnered with big companies to give you some free digital marketing courses.

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marketing courses

Our world has turned into a place of upheaval and unrest and we are continuously surrounded by more and more evidence of it. One thing that the majority of us are constantly seeing is announcements from companies. Some of those are about closing hours, but others are more helpful. As they all attempt to get used to this new world that COVID-19 has created we begin to see some different tactics. Some are only politically motivated, but others are more focused on helping out their communities.

Earlier this week Facebook announced that they will be putting on a six-week digital marketing education series. This series will be an extensive collection of videos with a full in depth set of courses that will cover a large amount of topics. The company has put together a cast of renowned entrepreneurs for the presenters as well.

The topics will be done in themed weeks starting on June 24th, and running through the month of July. They include categories such “The Changing World” & “Resilience”. Focusing primarily on the world that is here and now, with recommendations on how to adapt to it. With this world in a constant state of flux the push for adapting to change and staying in front of the tide is crucial for a small business.

The next two courses will be going forward with discussing “Reinvention” & “Re-Emergence”. Encouraging struggling companies to take a serious look at their potential for moving forward, or changing the things that they can to stay more on top of their client base. They also plan on attacking the confusing world that we will have when things get closer to normal.

The last two weeks are focused on community and customer care, which is actually their names as well: “Customers & Commerce” & “Community”. These will help develop a sense of how your business affects your community and the impact you have on it. Keeping that in mind you can then develop a plan for how you want your community to see you and shape things within it.

These courses are all set up for free and open to anyone. With a completely online set up with their new “Summer of Support” mini-site they are prepped to reach millions of people. They’ve organized this with a range of partners as well: Dell, PayPal, American Express, & Small Business Roundtable. A helping hand for people who wouldn’t currently be able to source things like this.

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