Business Marketing
Neighborhood Sites: Biting Off More Than You Can Chew
Business Marketing
Use nostalgia as a marketing niche for your business today
(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?
Business Marketing
5 tips to help you craft consistently high-converting email marketing
(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.
Business Marketing
Here’s how one employer was able beat an age discrimination lawsuit
(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.
-
Business News2 weeks ago
Email remains the top communication tool for businesses – here’s why
-
Business News1 week ago
10 ways retailers track repeat customers that you can implement now
-
Business Marketing1 week ago
Use nostalgia as a marketing niche for your business today
-
Business News1 week ago
5 reasons why you need a mentor, stat!
-
Opinion Editorials2 weeks ago
The one easy job interview question that often trips up applicants
-
Tech News5 days ago
How to build apps without knowing how to code (it’s actually common!)
-
Opinion Editorials5 days ago
Strong leaders can use times of crises to improve their company’s future
-
Business Marketing1 week ago
5 tips to help you craft consistently high-converting email marketing
Benn Rosales
November 11, 2007 at 8:12 pm
Carson, I am so glad you made this point. Many have asked me why we arent doing what you described and I’ve said basically the same thing.
Also, I would point out that real manage (hoa managment company) here in Austin has already put together neighborhood sites and are marketing it as a service directly to them. It seems more effective to partnership market on these sites and get the same outcome.
Carson Coots
November 11, 2007 at 9:29 pm
Exactly.
As another alternative, I would recommend spending all of that extra effort on using a good mix of social networks to channel the content through… or at least blurbs/feeds that funnel into the main site.
I think the ability to harness feeds by breaking them up and feeding them to specific sites will make maintaining 10 neighborhood sites with limited resources feasible.
Or you can go with the multi-author approach, by teaming up with some local professionals who would mutually benefit with a neighborhood site. But wow, that would require some serious coordination.
Chris Johnson
November 12, 2007 at 3:42 am
Nice thinking–but isn’t it better to specialize in one specific niche? If we’re going to be a “neighborhood” blog, why not be one fairly specific category? A thought.
Oh, and as always, NOW IS A GREAT TIME TO BUY REAL ESTATE IN NORTH AMERICA.
Ryan Hukill
November 15, 2007 at 3:32 pm
Carson, it’s funny, I had some of these same thoughts about a year ago and decided then that it was far too overwhelming to take on individual sites for specific individual communities. Besides that, most folks looking in one community are also looking in others, so why not have all the info in one place in an easy to navigate format for all to see?
I think of it like farming. There’s no way I could effectively farm 20 different neighborhoods, so instead I focus on 3-4 I can manage efficiently and grow from there.
Same concept with neighborhood blogging. Blog hard about 3-4 and add more later if you can handle it.