Instant cult classic: OITNB
The third season of the hit show “Orange Is The New Black” premiered this summer on Netflix. The show has found many fans in viewers and critics alike and continues to gain a devoted following.
The show centers around Piper Chapman, played by Taylor Schilling, and follows her story of being in a women’s prison. “Orange” debuted in 2013 and has become a sensation.
Normally, when a show is doing well, it has its work cut out in terms of gaining viewers. Being that not everyone has yet flocked to instant streaming for television, Netflix has to think outside of the box in terms of advertising.
Fascinating guerrilla marketing tactic in Paris
Recently, the company went above and beyond in a promotion for the show. Netflix created a façade on the streets of Paris, turning the outside of a building into, what appeared to be, a prison.
Inmates were shuttled to this location and began acting out scenarios one may see on the show. The women talked, hung around and argued which resulted in confrontation from the correctional officers.
This obviously caught the attention of onlookers who snapped photos and videos with their smartphones. It would be safe to assume that these images and videos were shared on social media, further promoting the show.
Images courtesy of LA RÉCLAME.
Marketing creativity goes along with company’s innovative model
Netflix has been breaking ground with original programming. Big name actors are signing up left and right to be a part of this instant streaming phenomenon.
This marketing campaign was innovative and creative, as are many of Netflix’s shows. “Orange Is The New Black” is slated for a fourth season in the summer of 2016.