Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

NeverWet: invisible paint seen only when it rains

You may have heard of NeverWet, but have you heard of using it as invisible paint for wood, concrete, or stone surfaces? Add rain, and your message or art becomes visible!

spray paint

spray paint

A guerrilla marketer’s dream: invisible paint

You may have heard of Rust-Oleum NeverWet, the spray paint that coats any surface making it water proof – most illustrations have shown shoes sprayed with the spray and then dunked in mud, coming out completely perfectly pristine.

But some creative uses have emerged that are any guerrilla marketer’s dream, as the silicon-based spray can repel liquid and comes out invisible. Read: you can spray it somewhere and it remains invisible until it gets wet… like concrete… like sidewalks. Bingo!

Whether NeverWet used for safety reasons (painting “slippery when wet” outside of your building) or for street art (which comes alive in the rain), the spray can be used on stone, concrete, or even wood, and with a simple stencil pattern, the invisible paint becomes visible in the rain.

The bigger, the better!

If you have a creative streak in you, consider trying NeverWet in your own clever ways, stenciling your logo on your office’s front door step (if it’s allowed) or making an invisible mural on the side of your building. Your parking lot, if you have domain over it, is also a creative place to try out NeverWet.

Advertisement. Scroll to continue reading.

The bigger you can get your art, the better, and it gives you something to tweet and Instagram about, and if it’s cool enough, maybe others will be attracted to photograph it themselves and put it on their own social networks.

Remember, however, that as with any spray paint, you must only use it in areas where it is legal and/or you have control over. Using it on sidewalks at conferences seems like a great idea, but when you’ve left town and your logo is still on the ground, the local authorities might not think it is as clever as you do.

See it in action:

[pl_video type=”youtube” id=”_6Inxg5KvME”]

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

1 Comment

1 Comment

  1. Charity Kountz

    September 20, 2013 at 2:32 am

    That’s a clever concept. Really, what will they come up with next? It’s like someone took invisible ink and expanded the idea. lol Great article – enjoyed it!

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.