Connect with us

Business Marketing

New to Social Media? – Challenges

Published

on

This past week, Gia Freer and I were invited to speak at a panel for the Master Brokers Forum in Boca Raton, FL.  The panel’s subject was “Navigating the Social Media Ocean:  Facebook, Blogging and Beyond”.   Questions were prepared before the panel, answers rehearsed……but things changed a bit when we arrived at the venue.

The average age of attendees was late 50’s – everyone there was a top producing agent with years in the business and successful businesses at that.  So why were these people interested in Social Media for their business?  Some were just curious and had no intention to even venture into trying something new, but a lot of them, to my surprise, recognized that it was important to at least get their feet wet and see what all the commotion was about.

The first question – and one I will share because we need to ponder and then ponder some more, was:

If I’m new to social media, what are the three most important things I should do RIGHT NOW?

Some of us have been at this for a while and going back to basics may seem a bit trivial and useless….but guess what??  If you really think about this question, it may simplify your social media marketing strategy today.

Gia answered the following:

  1. Put up profiles NOW (in Twitter, Facebook and Linked In)
  2. Start at Blog
  3. Change your business cards  (include your social media stuff)

Denise Reynolds (aka @LuxuryWriter), third panelist and Luxury writer shared 5 stages of twitter acceptance and everyone in the room could relate to at least one of those stages – priceless information, from Influential Marketing Blog:

5 Stages of Twitter Acceptance

If this doesn’t help you identify your goals on Twitter….I don’t know what will.

I of course tried to be funny and said:

  1. get a computer (the crowd burst into laughter….but I saw a couple of nods in the crowd as well)
  2. stop using 20 year old photos for your marketing – when your client finally engages you online and then meets you in person, you will scare them away.
  3. drop the “fear factor” – you can’t get started if you are afraid

And lastly, earlier that day, I took the question to Twitter and received the following responses:

twitter question answeredtwitter question answered

Most of you reading this are way beyond the “beginner” point – but some of you may have started blindly and without direction.  I think the basics that need to be understood before you can really begin to reap benefits is to understand SM reach (the fact that you have access to your Sphere of influence’s sphere) and the fact that the medium is used to engage and make connections.  The most trivial moves in any of the platforms may lead to meaningful conversation and possibly a business relationship.  Stop telling people about your achievements and start asking others about theirs, the days of Interruption Marketing are over ….and… the Interwebs have no age cut off!


Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors Miamism.com, PrimeMiamiBeach.com, and MiamismPix.com and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

Continue Reading
Advertisement
28 Comments

28 Comments

  1. Hilary Marsh, REALTOR.org

    October 26, 2009 at 1:58 pm

    Great post, Ines — there’s so much useful information in here!

    –Hilary Marsh, Managing Director, REALTOR.org

  2. Kelly

    October 26, 2009 at 3:43 pm

    Including your social media on your business cards is a great tip. I never even thought of that. Thanks!

  3. Ines Hegedus-Garcia

    October 26, 2009 at 5:23 pm

    @HilaryMarsh THANK YOU!! it was a really great group of people and the questions afterwards were so relevant and useful – because of the fact that they all have successful businesses.

    Kelly (you can thank @giabfreer for that) 🙂

  4. Derek Overbey

    October 26, 2009 at 5:34 pm

    This is a great post as always Ines. People can’t really experience the power of social media until they start participating in social media…the right way. Too many real estate friends of mine discount it before even giving it a proper shot.

    Social media may not be for everyone and I get that but it’s so great to hear stories like this one of successful people being opened minded and willing to learn something new.

    Derek

  5. Ines Hegedus-Garcia

    October 26, 2009 at 5:53 pm

    @Dorverbey even if it means starting off with a widget on their site – had one lady come up to me (in her late 60’s), with a multi-million dollar business and 30 plus years telling me she was incorporating some SM tools to help her connect with her already established European clientele.

    I was very pleasantly surprised as well

  6. HowardArnoff

    October 26, 2009 at 9:43 pm

    Time to move from 3 to 4, thanks Ines.

  7. MIssy Caulk

    October 26, 2009 at 10:06 pm

    Those 5 stages of Twitter Acceptance are so true.
    Some of us move through the stages a lot quicker. I think I’m still between 4 and 5.
    Honestly on Twitter I mostly connect with other conservatives and not Realtors so much anymore.

  8. Ken Brand

    October 26, 2009 at 10:25 pm

    What’s Social Media?

    Seriously, this is useful information. Thanks.

  9. Gia Freer

    October 27, 2009 at 5:25 am

    Ines…Fantastic post…you would be surprised how many folks love the fact that they know what sites I am on by my business card alone (they don’t have to write it down ’cause it’s already there). They can look me up, befriend me and have an online conversation easily and they tell everyone else they know about it 😀

  10. Ines Hegedus-Garcia

    October 27, 2009 at 1:05 pm

    Howard – the stages of twitter are a wake-up call to many 🙂

    Missy, and you can move backwards too – again….after you define your goals and know what you are using the medium for

    Ken – love seeing older people embrace new ideas, especially when it comes to the Internet

    Gia – the idea of a landing page is not a bad one either – I created one but still waiting for my domain https://ineshegedusgarcia.wordpress.com/ or https://marianawagner.wordpress.com/ or https://www.jeffturner.info/

  11. teresa boardman

    October 28, 2009 at 7:20 am

    seriously after writing a blog for more than 4 years I have concluded that it isn’t for everyone. I always suggest it because it is powerful but most won’t do it or stick to it or post often enough to get any traction

  12. Doc Reiss

    October 29, 2009 at 11:01 pm

    Ines,

    I cannot thank you enough. I have been studying and listening to “experts” explain about social marketing, but no one has made it resound as you have. I feel as if I have been comfortably moved into a new realm by a guiding, reassuring hand. Thank you.

  13. ines

    October 30, 2009 at 10:01 am

    @tboard interestingly enough, some people use other mediums within SM and get great results as well without blogging – I just don’t know what I would do without by hub

    Doc – and don’t forget that many of us are available to help….so just knock on our virtual doors if you need anything

  14. Sherrie Cook

    November 1, 2009 at 6:24 am

    Your information is good, and I look forward to receiving more useful recommendations and opinions to consider.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

10 must-listen-to podcasts for business owners

(MARKETING) If you’re a business owner and want to learn something…anything…give one (or all) these podcasts a listen.

Published

on

headphones listen podcasts

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry-specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly popular show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America, and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further than Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real-world applications and cover everything from marketing to technology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo, or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help, and business advice, Back To Work takes on a new topic relating to productivity each week.

Continue Reading

Business Marketing

Why your coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…

Published

on

family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

Continue Reading

Business Marketing

Market your side hustle with these 6 tips

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

Published

on

side hustle paperwork and technology

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!