Connect with us

Business Marketing

New to Social Media? – Challenges

Published

on

This past week, Gia Freer and I were invited to speak at a panel for the Master Brokers Forum in Boca Raton, FL.  The panel’s subject was “Navigating the Social Media Ocean:  Facebook, Blogging and Beyond”.   Questions were prepared before the panel, answers rehearsed……but things changed a bit when we arrived at the venue.

The average age of attendees was late 50’s – everyone there was a top producing agent with years in the business and successful businesses at that.  So why were these people interested in Social Media for their business?  Some were just curious and had no intention to even venture into trying something new, but a lot of them, to my surprise, recognized that it was important to at least get their feet wet and see what all the commotion was about.

The first question – and one I will share because we need to ponder and then ponder some more, was:

If I’m new to social media, what are the three most important things I should do RIGHT NOW?

Some of us have been at this for a while and going back to basics may seem a bit trivial and useless….but guess what??  If you really think about this question, it may simplify your social media marketing strategy today.

Gia answered the following:

  1. Put up profiles NOW (in Twitter, Facebook and Linked In)
  2. Start at Blog
  3. Change your business cards  (include your social media stuff)

Denise Reynolds (aka @LuxuryWriter), third panelist and Luxury writer shared 5 stages of twitter acceptance and everyone in the room could relate to at least one of those stages – priceless information, from Influential Marketing Blog:

5 Stages of Twitter Acceptance

If this doesn’t help you identify your goals on Twitter….I don’t know what will.

I of course tried to be funny and said:

  1. get a computer (the crowd burst into laughter….but I saw a couple of nods in the crowd as well)
  2. stop using 20 year old photos for your marketing – when your client finally engages you online and then meets you in person, you will scare them away.
  3. drop the “fear factor” – you can’t get started if you are afraid

And lastly, earlier that day, I took the question to Twitter and received the following responses:

twitter question answeredtwitter question answered

Most of you reading this are way beyond the “beginner” point – but some of you may have started blindly and without direction.  I think the basics that need to be understood before you can really begin to reap benefits is to understand SM reach (the fact that you have access to your Sphere of influence’s sphere) and the fact that the medium is used to engage and make connections.  The most trivial moves in any of the platforms may lead to meaningful conversation and possibly a business relationship.  Stop telling people about your achievements and start asking others about theirs, the days of Interruption Marketing are over ….and… the Interwebs have no age cut off!


Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors Miamism.com, PrimeMiamiBeach.com, and MiamismPix.com and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

Continue Reading
Advertisement
28 Comments

28 Comments

  1. Hilary Marsh, REALTOR.org

    October 26, 2009 at 1:58 pm

    Great post, Ines — there’s so much useful information in here!

    –Hilary Marsh, Managing Director, REALTOR.org

  2. Kelly

    October 26, 2009 at 3:43 pm

    Including your social media on your business cards is a great tip. I never even thought of that. Thanks!

  3. Ines Hegedus-Garcia

    October 26, 2009 at 5:23 pm

    @HilaryMarsh THANK YOU!! it was a really great group of people and the questions afterwards were so relevant and useful – because of the fact that they all have successful businesses.

    Kelly (you can thank @giabfreer for that) 🙂

  4. Derek Overbey

    October 26, 2009 at 5:34 pm

    This is a great post as always Ines. People can’t really experience the power of social media until they start participating in social media…the right way. Too many real estate friends of mine discount it before even giving it a proper shot.

    Social media may not be for everyone and I get that but it’s so great to hear stories like this one of successful people being opened minded and willing to learn something new.

    Derek

  5. Ines Hegedus-Garcia

    October 26, 2009 at 5:53 pm

    @Dorverbey even if it means starting off with a widget on their site – had one lady come up to me (in her late 60’s), with a multi-million dollar business and 30 plus years telling me she was incorporating some SM tools to help her connect with her already established European clientele.

    I was very pleasantly surprised as well

  6. HowardArnoff

    October 26, 2009 at 9:43 pm

    Time to move from 3 to 4, thanks Ines.

  7. MIssy Caulk

    October 26, 2009 at 10:06 pm

    Those 5 stages of Twitter Acceptance are so true.
    Some of us move through the stages a lot quicker. I think I’m still between 4 and 5.
    Honestly on Twitter I mostly connect with other conservatives and not Realtors so much anymore.

  8. Ken Brand

    October 26, 2009 at 10:25 pm

    What’s Social Media?

    Seriously, this is useful information. Thanks.

  9. Gia Freer

    October 27, 2009 at 5:25 am

    Ines…Fantastic post…you would be surprised how many folks love the fact that they know what sites I am on by my business card alone (they don’t have to write it down ’cause it’s already there). They can look me up, befriend me and have an online conversation easily and they tell everyone else they know about it 😀

  10. Ines Hegedus-Garcia

    October 27, 2009 at 1:05 pm

    Howard – the stages of twitter are a wake-up call to many 🙂

    Missy, and you can move backwards too – again….after you define your goals and know what you are using the medium for

    Ken – love seeing older people embrace new ideas, especially when it comes to the Internet

    Gia – the idea of a landing page is not a bad one either – I created one but still waiting for my domain https://ineshegedusgarcia.wordpress.com/ or https://marianawagner.wordpress.com/ or https://www.jeffturner.info/

  11. teresa boardman

    October 28, 2009 at 7:20 am

    seriously after writing a blog for more than 4 years I have concluded that it isn’t for everyone. I always suggest it because it is powerful but most won’t do it or stick to it or post often enough to get any traction

  12. Doc Reiss

    October 29, 2009 at 11:01 pm

    Ines,

    I cannot thank you enough. I have been studying and listening to “experts” explain about social marketing, but no one has made it resound as you have. I feel as if I have been comfortably moved into a new realm by a guiding, reassuring hand. Thank you.

  13. ines

    October 30, 2009 at 10:01 am

    @tboard interestingly enough, some people use other mediums within SM and get great results as well without blogging – I just don’t know what I would do without by hub

    Doc – and don’t forget that many of us are available to help….so just knock on our virtual doors if you need anything

  14. Sherrie Cook

    November 1, 2009 at 6:24 am

    Your information is good, and I look forward to receiving more useful recommendations and opinions to consider.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

6 tips to easily market your side hustle

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

Published

on

side hustle marketing

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

Continue Reading

Business Marketing

Video is necessary for your marketing strategy

(BUSINESS MARKETING) As technology and social media move forward, so do marketing opportunities. Now is the time for video content social media marketing!

Published

on

video content

As an entrepreneur, you’ve surely heard the phrase “pivot to video” countless times over the last few years. It’s the path a lot of media companies are on, but even brands that aren’t directly talking about this pivot have increased their video production. This shift stems in part from studies showing users spend more time on pages featuring video content. Social media has also played a significant role, and recently, new social platforms have made the pivot to video even more important.

Snapchat and TikTok are leading the social video sector as emerging social media platforms, but the audiences for these platforms skew especially young. The content on these platforms also tends toward the meme-worthy and entertaining, raising the question: are these platforms a good use of your time and resources? The answer depends on your industry, but whatever your field, you can certainly learn from the pros dominating these new platforms.

The promotional angle

One of the primary ways that businesses use video content across platforms is by creating promotional content, which range widely in style, cost, and content, but there are a few strategies that can really help a promotional video succeed.

First, a great promotional video hooks the viewer within the first few seconds. Social media has shrunk everyone’s attention span, so even if your video is on a longer form platform, the beginning has to be powerful. Having a strong start also means that your video will be more flexible, allowing it to gain traction across different platforms.

Audience matters

What you’re promoting – what your business does and who it serves – plays a critical role in what kinds of video content you make and what platforms you use. TikTok is a lot of fun, and it’s playing a growing role in business, but if your entire audience is age 30 and up, there’s not much point in trying to master the form and build a viewership there. You need a sufficient youth-heavy market to make TikTok a worthwhile investment, but Snapchat, which also serves a youth-heavy market, might be a different story.

Even if you don’t intend to make heavy use of Snapchat, the platform recently made a big splash in the video sector by opening up its story tools to other platforms. That means businesses will be able to use Snapchat’s tools on platforms like Facebook and Instagram, where they may already have an audience. It will also make crossover content easier, allowing you to maintain consistent branding across all platforms. You may never download Snapchat proper, but you may soon be using their tools.

It’s all about strategy

However you choose to approach video content, the fact is that today video is a necessary part of your content marketing strategy. In part this is because, while blogs aren’t going anywhere, and short-form social media is definitely ascendant, both make use of video, but that’s not the only reason. Video is so powerful because it’s deeply personal. It makes your audience feel that much more closely connected with you and your brand, and that alone is enough to change buying patterns.

Another key advantage of video is that, consumers genuinely enjoy well-made videos. Unlike blogs, which most users will typically only seek out if they need information, there are brands out there who are known for their video content. They’ve found a way to hook viewers and make them feel like they have two products: entertainment and whatever it is they actually sell. You, too, can do this with enough creativity and today’s social media tools.

It’s critical that you don’t let your brand fall behind on video right now, because if you even stop for breath, you will be left behind. As TikTok and Snapchat have made clear, video doesn’t stop for anyone. At this point, video isn’t the future of social media or ecommerce – it’s the present.

Continue Reading

Business Marketing

Marketing amidst uncertainty: 3 considerations

(BUSINESS MARKETING) As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again – here are three thoughts to ponder going into the future.

Published

on

Open business sign being held by business owner for marketing purposes.

The past year has been challenging for businesses, as operations of all sizes and types and around the country have had to modify their marketing practices in order to address the sales barriers created by the pandemic. That being said, things are beginning to look up again and cities are reopening to business as usual.

As a result, companies are looking ahead to Q3 with the awareness they need to pivot their marketing practices yet again. The only question is, how?

Pandemic Pivot 1.0: Q3 2020

When the pandemic disrupted global markets a year ago, companies looked for new ways to reach their clients where they were: At home, even in the case of B2B sales. This was the first major pivot, back when store shelves were empty care of panic shopping, and everyone still thought they would only be home for a few weeks.

How did this transition work? By building out more extensive websites, taking phone orders, and crafting targeted advertising, most companies actually survived the crisis. Some even came out ahead. With this second pivot, however, these companies will have to use what they knew before the pandemic, while making savvy predictions about how a year-long crisis may have changed customer behavior.

Think Brick And Mortar

As much as online businesses played a key role in the pandemic sales landscape, as the months wore on, people became increasingly loyal to local, brick and mortar businesses. As people return to their neighborhood for longer in-person adventures, brands should work on marketing strategies to further increase foot traffic. That may mean continuing to promote in-store safety measures, building a welcoming online presence, and developing community partnerships to benefit from other stores’ customer engagement efforts.

Reach Customers With PPC

Obviously brick and mortar marketing campaigns won’t go far for all-online businesses, but with people staying at home less, online shops may have a harder time driving sales. Luckily, they have other tools at their disposal. That includes PPC marketing, one of the most effective, trackable advertising strategies.

While almost every business already uses some degree of PPC marketing because of its overall value, but one reason it’s such a valuable tool for businesses trying to navigate the changing marketplace is how easy it is to modify. In fact, best practice is to adjust your PPC campaign weekly based on various indicators, which is what made it a powerful tool during the pandemic as well. Now, instead of using a COVID dashboard to track the impact of regulations on ad-driven sales, however, companies can use PPC marketing to see how their advertising efforts are holding up to customers’ rapidly changing shopping habits.

It’s All About The Platforms

When planning an ad campaign, what you say is often not as important as where you say it – a modern twist on “the medium is the message.” Right now, that means paying attention to the many newer platforms carrying innovative ad content, so experiment with placing ads on platforms like TikTok, Reddit, and NextDoor and see what happens.

One advantage of marketing via smaller platforms is that they tend to be less expensive than hubs like Facebook. That being said, they are all seeing substantial traffic, and most saw significant growth during the pandemic. If they don’t yield much in the way of results, losses will be minimal, but given the topical and local targeting various platforms allow for, above and beyond standard PPC targeting, they could be just what your brand needs as it navigates the next set of marketplace transitions.

The last year has been unpredictable for businesses, but Q3 2021 may be the most uncertain yet as everyone attempts to make sense of what normal means now. The phrase “new normal,” overused and awkward as it is, gets to the heart of it: we can pretend we’re returning to our pre-pandemic lives, but very little about the world before us is familiar, so marketing needs a “new normal,” too.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!