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Profiling In Real Estate



Did he just say what I think he said?

Yes, I did. Let me make it clear. I mentioned “profiling in real estate.” Are you scared of what’s about to come out of my mouth? You shouldn’t be. I’m talking about your profile. The little blurb about you on every site you join. The “Bio.” The “About Me.” That “Profile.” As I have settled into my ideas of how I want to present myself, I got to a point where I realized my profile wasn’t cutting it. I had tied myself to old ideas of what I needed to say in a profile (as a real estate agent) – I’m great, I’m here to help, blah, blah, blah. While I don’t disagree that you need to say those things…its all about how I wanted to say them. I felt my old profile was drab and a bit too stiff sounding. It was “just the facts ma’am.”

Let me lighten things up.

A few days ago I joined ActiveRain. I thought it would be good for me to help cut my teeth on blogging some more. I want my writing to improve and the best way to do that is constant practice and of course, some feedback. After entering my basic info and uploading a photo, I stared at the “My Profile” page forever. I hate writing about myself. It feels awkward to me. Especially because I am basically trying to sell myself through that profile. No matter how you look at it, that is the goal of a good profile. You want to be interesting enough to draw someone to look deeper. Its kind of the goal of everything we do in real estate…trying to get someone to look deeper into us and our services until they say “that’s the agent for me!”

So I sat and stared. Forever. I wrote a few words, deleted them, and wrote a few more. I’ve learned that writing is a weird thing in my head. I feel I’m decent at it, but when I sit down to do it, my mind often goes blank. Then a funny thing happens, I begin to channel William S. Burroughs (minus the opiate addiction, self-severed little finger, and murder of my wife), and the words flow. I am not a great planner when it comes to writing, but when I get going, the words seem to take on a life of their own. That’s what happened with my profile. I wanted to explain to the casual reader why I got into real estate and why I intend to stay here and make it a better place for all involved – consumers and agents. Yeah, I’m still crazy enough to want to change the world!

Who are you and what do you stand for?

I whipped up what I feel is a letter to the general public. Its my “who I am and what I stand for” letter to them. I wrote it in one go. I went back, fixed some spelling errors, and made sure the words made sense, but overall, I didn’t change much. I wanted to be honest, upfront, and myself. I think I achieved that, but I’d like you to be the judge. I also used it as my profile on, so feel free to let me know what you think. What do you think is important in a good online profile?

Matt is a former PA-based rockstar turned real estate agent with RE/MAX Access in San Antonio, TX. He was asked to join AgentGenius to provide a look at the successes and trials of being a newer agent. His consumer-based outlook on the real estate business has helped him see things from both sides. He is married to a wonderful woman from England who makes him use the word "rubbish."

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  1. Missy Caulk

    November 12, 2008 at 9:13 pm

    Matt, the link for Activerain isn’t working but I read your profile on RERockstar, very open and honest, I like it.

  2. Matt Stigliano

    November 12, 2008 at 9:19 pm

    Missy – a) thanks for always taking time to comment on my posts and b) d’oh! I missed a bit of code, my apologies…I fixed it.

    I’m glad you used “open and honest” since that’s what I wanted. I want people to read my writing and know that it came straight from my brain/gut to the words they see on screen without a lot of filtering to make it “perfect.”

  3. Chris Shouse

    November 12, 2008 at 10:07 pm

    The profile on RERockstar was great very open and communicated well.

  4. Jim Whatley

    November 12, 2008 at 10:13 pm

    good job I think you wrote it like you where talking to someone not at them. I liked it.

  5. Paula Henry

    November 12, 2008 at 10:56 pm

    Matt – Excellent – you made me think I should change up mine a bit. I have the same values and opinions about client care.
    Rock On!

  6. Vicky Henry

    November 13, 2008 at 6:20 am

    I am not sure many people read your profile. I think we would like to all think they would but most people who are on the internet don’t read but scan for information. Just a thought….

  7. Missy Caulk

    November 13, 2008 at 7:02 am

    Vicky, I agree the “about” section is not read at first but it will be read before they take the next step to work with someone. Like video’s for listings, if they are interested in that house, they will watch it over and over again, but if not they will not watch at all.

  8. Matt Stigliano

    November 13, 2008 at 7:39 am

    Chris – Thanks!

    Jim – Exactly. I want people to see my site and feel like I’m just having a conversation with them. I want them to not feel like I’m telling them “pick me,” but rather giving them the information so they can feel confident to pick me out of all the other agents they could choose.

    Paula – Thanks! I’m glad its made you think about yours, that’s the biggest compliment I could receive.

    Vicky and Missy – Vicky, I do agree with you on that (although I am the guy who reads everything, I’m not much of a scanner, although I have noticed I’m getting better at that), but think Missy’s point is valid too. They may not read it first, but I do think they will read it if their interest levels increase enough that they’re thinking about making a decision. I could be wrong, but no matter what, I think its important to have it there for those that will read it.

  9. Brad Nix

    November 13, 2008 at 4:28 pm

    this is why Matt’s hot. I’m rewriting all of my profiles asap.

  10. Matt Stigliano

    November 13, 2008 at 6:01 pm

    Brad – Please report back when you do, I’d love to see what you wrote. You did after all help create this monster (me) with our first email exchange. I still owe you or that one.

    PS So everyone knows, my keyboard seems to have something stuck under the keys, so if you find any missing letters in anything I write, its not my fault (so far “G” and now “W” seem to be the culprits).

  11. Bob Wilson

    November 13, 2008 at 11:29 pm

    Matt, one issue with the profile on both AR and your rockstar blog is that its duplicate content.

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Business Marketing

5 ways voice is changing the SEO game

(TECH NEWS) As voice assistants take over our lives, you may worry how your SEO fares in this new, uncharted territory. Let’s discuss.



voice and SEO

SEO is a moving target. The standards change constantly so, despite years of experience, many web designers struggle to meet all the optimization guidelines. How, then, can any business confidently approach the web design process? It starts with recognizing those evolving norms, the newest of which is voice search.

Why Voice Search Matters

For years, the dominant SEO rule has been mobile first. The introduction of voice recognition systems, like Siri and Alexa, to smartphones has dramatically changed how we interact with devices. In fact, 20% of Google searches are voice searches with that number expected to grow rapidly over the next few months. Businesses and web designers, then, need to make sure their sites are voice ready if they want to stay relevant. Though the sites may stay the same visually, they need to gain a new edge functionally.

From The Ground Up

Modifying your website to support voice search isn’t as simple as many other SEO transitions, but if you take a ground up approach to the process, you’ll be able to reshape your website around those changes. Still, you’ll need help to do this correctly. When adapting your website for voice, SEO consultant Aaron Rains recommends hiring an expert for a full site audit and analysis to maintain your page ranking. You don’t want your page to take a rankings hit because you’re trying to keep up with the trends.

Expanding Your Device Options

In addition to its advantages from a mobile perspective, making the move to voice search also means expanding your site’s horizons by making it more accessible to new devices, particularly the smart home speakers that are gaining in popularity. Users are particularly comfortable with these devices because they rely on natural speech patterns rather than half-formed search terms. Children growing up with these smart speakers in their homes seem to view them as part of the family and will be native voice search users as they grow.

Snippets For Search

Part of updating your website for speech is optimizing the content to match changing search patterns. One of the key ways to do this is through the use of featured snippets.

Featured snippets are designed to help put your website in the #0 spot – the top ranking. To do that, you’ll want to put the answers to your most popular queries in the first few sentences on your page. This is especially for purchasing and local search since people frequently use voice search to find local businesses. If you can optimize for the most important snippets early on, you’ll be way ahead on the competition and have a greater ROI.

Rebuild and Reassess

After modifying your website for voice, you may find your rankings initially drop. That’s because you need to request your site be re-indexed. Otherwise, search engines won’t be able to match queries with your new site content. Re-indexing will put all of your new information into effect and make it possible for users to search using the featured snippets. Re-indexing your site will also help you ensure that you haven’t interfered with the crawl-ability of your site.

Experts expect half of all searches to be voice-driven by 2020, but since 50% of users with voice search access already use it at least occasionally, now is the time to act. Even if many users are still wary of voice search, you can’t afford to fall behind. Those users will still be able to rely on traditional text search mechanisms, but that won’t help voice enthusiasts. If you lose those early adopters now, they might not come back when you’ve caught up with the voice search revolution.

This editorial was first published here in March of 2018.

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Business Marketing

10 podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.



headphones listen podcasts

So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace,, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.


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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.



clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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