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Quality real estate videography spotted in New York City



Spotted- quality real estate video

We confess that we are a bit preoccupied with finding quality real estate photographers and videographers and we confess that it is an extremely tiring task. We’ve been inspired by the real estate video movement in Australia and New Zealand but have been disappointed in American real estate videographers as so many fall flat.

What we qualify as a quality videographer is one who can make a short or long video and it is visually appealing enough to be on tv. We just spent an hour sifting through real estate videos that agents paid for that were little more than photos thrown together as a montage to music (which you can do on your own for a few dollars, by the way). Most had bad lighting and worse sound and are overall an embarrassment to the industry.

Today, we came across an exception that we would like to showcase- a real estate videography team from New York. We hate that we can’t embed their videos here, but if you want to see what quality looks like, head over to their website and click any of the pictures to start watching. Fabulous!

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  1. Joe Zekas

    May 12, 2011 at 3:54 pm

    Answer honestly – were any of you able to watch all the way through, given how annoying the music is and how boring the presentation was?

    Look at the view counts on this kind of "video" on YouTube – it's an absolute waste of time and an effort that infuriates home buyers who are gulled into watching this sort of trash. Good photography can make for awful "video."

  2. David Ross

    May 13, 2011 at 12:09 am

    Hi Joe,
    Firstly thanks for your comments. It's great to see someone so passionate about real estate marketing!
    Video is a great medium to showcase the emotional elements of a property, conveying how you interact with a space rather than describing a space. Photos grab the attention and video drives it home.
    Your point about length is a good one. To keep your audience engaged a video should be no longer than 60 seconds, 90 at a push. It should also be professionally shot (or at the very least edited) so that the production adds value to the listing and also the agents brand. Nothing worse than watching hand-held video….

  3. MH for Movoto

    May 13, 2011 at 4:07 pm

    Agree with joe about the music. But gotta say, the visuals, the lighting? pretty good for this sort of video.

  4. Greg Lyles

    May 16, 2011 at 8:11 am

    I agree with the other comments about the music – horrible. The windows in the few videos I saw were blown out and the white transition effect seemed to compound the problem. Their verticals were good, but some of the pull shots seemed a little long for me.

    If you're looking for some great home-grown videos, check out my friend Charlie Dresen in Steamboat Springs, Colorado. His videos do a great job of communicating the lifestyle of the area. His web site is

    Or you can view my own feeble attempt at

  5. Andrew Mooers

    May 23, 2011 at 8:00 pm

    Have close to 500 real full motion videos and not just for properties but local area events to showcase our Maine flavor of living. Learn to shoot, edit, render, upload to several video platforms yourself. And don't forget the same SEO skills you apply to blog posts, websites, social media links to increase your exposure, your marketing reach, your frequency. A slide show with Kenny G is NOT a video. Audio is 40% of the real estate video experience.

  6. Andrew Mooers

    May 23, 2011 at 8:04 pm

    Learn to shoot, edit, render, upload to several video platforms yourself your real estate listings, local events and a little sparingly applied self branding. And don't forget the same SEO skills you apply to blog posts, websites, social media links to increase your exposure, your marketing reach, your frequency. A slide show with Kenny G is NOT a video. Audio is 40% of the real estate video experience. Have close to 500 videos and using the ears and the eyeballs make it more memorable, simple and easy. But you can not do a 400 acre Maine farm justice in 60 to 90 seconds and do not handle it like a simple condo to attract that buyer from eight hours away. Saves gas, time and the buyer sees more properties with video where ever he is on the planet, or in any time zone.

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Business Marketing

Tired of “link in bio”? Here is a solution for Instagram linking

(MARKETING) The days of only one link in your Instagram bio are over. Alls.Link not only lets you link more, it gives you options for marketing and analytics too.



Woman checking Instagram on phone

If you’re like me, you’ve probably swapped out the link in your Instagram bio 100 times. Do I share my website? A link to a product? A recent publication? Well, now you don’t have to choose!

Alls.Link is a subscription-based program that allows you to, among other things, have multiple links in your bio. I’m obsessed with the Instagram add-ons that are helping business owners to expand the platform to further engage their audiences – and this is NEEDED one.

With the basic membership ($8/month), you get up to 10 customizable Biolink Pages with shortened links (and you’ll be able to choose your own backend). You also get access to Google Analytics and Facebook Pixel for your pages. With the basic membership, you will have Alls.Link advertising on your Biolink Page. Plus, you’ll be allotted a total of 10 projects, and Biolink Pages with 20 customizable domains.

With the premium membership ($15/month), you get link scheduling for product drops and article releases, SEO and UTM parameters, and you’ll have the ability to link more socials on the Biolink Page. With this membership, you’re allotted 20 projects and Biolink Pages with 60 customizable domains.

If you’re unsure about whether or not Alls.Link is worth it (or which membership is best for you), there is a free trial option in which you’ll be granted all the premium membership capabilities.

Overall – premium membership or not – I have to say, the background colors and font choices are really fun and will take your Biolink Page to the next level. Alls.Link is definitely a program to consider if your business has a substantial Insta following and you have a lot of external material you want to share with your followers.

The day-by-day statistics are a great tool for knowing what your audience is interested in and what links are getting the most clicks. Also, the ability to incorporate Google Analytics into the mix is a big plus, especially if you’re serious about metrics.

If you have a big team (or manage multiple pages), I would suggest going premium just for the sheer quantity of domains you can customize and link, though there are various other reasons I’d also suggest to do so. Take a look and see what works for you!

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Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?



blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

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Business Marketing

Google Chrome will no longer allow premium extensions

(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.



Google Chrome open on a laptop on a organized desk.

Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.

This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.

To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.

Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.

Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.

In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.

Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.

For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.

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