Real estate video’s marketing advantage
For years, we’ve advocated for quality real estate video as a massive marketing advantage in any economic climate and even reported on polls that reveal real estate practitioners’ supporting opinions. Our opinion remains that real estate video does give Realtors a competitive advantage, but only when done well – as we said in August, “A shaky 1997 cell phone video tour that looks like the Blair Witch Project won’t give anyone an advantage outside of the horror film industry.”
In that vein, we often promote the concept of hiring a professional videographer and one of the ways to do that is through sites like WellcomeMat.com which has a network of videographers. Today, WellcomeMat is announcing their new partnership with AOL’s StudioNow which offers national video production services and doubles the size of the video talent pool at WellcomeMat, bringing the total number of available videographers to roughly 8,000.
The company said in a statement that the agreement “enables real estate brokerages, brands and individual professionals to order high quality videos from StudioNow and seamlessly integrate, distribute and measure their content via the WellcomeMat mobile and web video platform.”
“Every good real estate video strategy answers two questions,” said Christian Sterner, founder of WellcomeMat. “How can every member of our team create quality content and what will we do with our videos to connect with new and existing customers? By featuring StudioNow’s highly qualified and trusted network of professional production talent with full customer support, WellcomeMat has greatly enhanced its capabilities as an all-in-one solution for real estate brands wishing to lead the real estate video revolution.”
“StudioNow is thrilled to partner with WellcomeMat in this endeavor. Our customizable platform and network of 5,000 professional filmmakers located across the country are the perfect complement to their best-in-breed video distribution strategy”, said David Mason, Founder and CEO of StudioNow. “Furthermore, the relationships that WellcomeMat has with high-end real estate brokerages are an excellent outlet for StudioNow to expand its anytime, anywhere production capabilities.”