Realtor rating site video series
MountainOfAgents.com, introduced to you by AGBeat in early 2011, is a Realtor ratings site that solicits ratings based on less subjective set of criteria including marketing expertise, geographical mastery, trust and compassion, active interest, helpfulness, and how easy it is to refer to an agent.
“Most compelling to me personally are the criteria of trust and compassion- elements that are difficult to critique but highly important in a down economy like we are in now,” said AGBeat Chief Operating Officer, Lani Rosales.
Seeking to add transparency to the Realtor selection process, the company has now launched a series of web videos on their Facebook page (which users must “Like” in order to view). We recently outlined the ways to execute humor in web videos, particularly ads, and while most fail, these two videos do quite well for themselves to hit the funny bone, make their point relevantly, and keep it concise, as well as memorable.
Videos one and two
MountainOfAgents.com Founder, Michael Becker tells AG that there will be three more videos in the web series. The following videos star Sean Ely and Jason Sadler from IWearYourShirt.com, a company that originated as a (you guessed it) “I wear your shirt” featuring your company’s name, wherein the founder and other “shirt wearers” paraded around in your shirt for the day in exchange for payment. The company has expanded into video production, with the result below:
“Our simple, objective consumer real estate agent ratings categories focus on what matters most to the people who are deciding to buy or sell a home,” the company says, which is matched by the tone of the less than trustworthy Realtor depicted humorously in the web video series, a theme which rings true with many enthusiastic agents that may not particularly match every consumer’s needs.