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Real Estate Marketing 101 w/ Saul

Hi Everybody,
Welcome to Real Estate Marketing 101 with Saul Klein, President and CEO of RealTown’s InternetCrusade, home of e-PRO, the NAR’s Official Technology Training and Certification program.

Everybody get settled in and welcome to the next 4 minutes & 30 seconds of your life.

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Now, after watching this video are your honest thoughts?

[a] – Awesome. That’s some timeless marketing advice right there. Better order my calendars & pens.

[b] – Some valid points, but there were some visual distractions and might have worked better as a podcast.

[c] – Maybe it’s time to stop publicizing the fact that I’m e-PRO certified.

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[d] – “Daaamn Saul, nice Cosby!”

[e] – Hey Point2, Good luck on that

[f] – Are you sure Jay?

My take- At least he mentioned Seth Godin at the end. Anybody looking to continue on to 202, should probably pick up a copy of Meatball Sundae ASAP.

(h/t 4 realz)

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Written By

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

27 Comments

27 Comments

  1. Matthew Rathbun

    February 11, 2008 at 2:30 pm

    What the hell happened to “G” all of the above…. Cosby… that kills me! Lots of peeps are shying away from the e-PRO designation. It’s time for a over-haul.

  2. Ginger Wilcox

    February 11, 2008 at 2:35 pm

    Painful. Positively painful. I can’t believe I watched the entire thing.

  3. Jim Duncan

    February 11, 2008 at 2:49 pm

    [c] – Maybe it’s time to stop publicizing the fact that I’m e-PRO certified.

    I did this a while ago. No one outside of Realtors knows what it is anyway, but that was bad enough.

  4. Lani Anglin

    February 11, 2008 at 3:04 pm

    Honestly, the only problem I really see is that there’s nothing new said in the video that hasn’t been sold in thousands of formats since the first caveman paid for a cave in bones. Other than that, I think the Cosby sweater is pretty freakin’ sweet!

  5. Jay Thompson

    February 11, 2008 at 4:11 pm

    [f] – Are you sure Jay?

    Positive. I think. Maybe.

  6. Charles Woodall

    February 11, 2008 at 4:44 pm

    The 80’s called, and they want their marketing strategy back.

    I am concerned about that sweater…

  7. Benn Rosales

    February 11, 2008 at 4:56 pm

    I’ll play the devil’s advocate here –

    Are we to beat up on everything everyone related to the NAR puts out?

    Because he is wearing cosby’s fave sweater means the message isn’t relevant?

    Because you’ve heard it all before means no one who hasn’t heard it shouldn’t hear it from this guy?

    What form of delivery would be better fitting this type of message or is it simply the messenger?

  8. Matthew Rathbun

    February 11, 2008 at 6:18 pm

    Benn, I think the Cosby sweater was just fun and no one really meant anything mean about it. I think the fact is that this post was to justify his status as a online user. Saul actually has the ability to provide good information, but I think that his tie-in to the e-PRO and it’s poor perception in the market place means that he’s going to get picked on a little.

    If e-PRO updated itself and was more relevant we would all be praising his YouTube video. Everyone in RE.net is a critic. It’s not the message, it’s what is behind the messenger, I think.

  9. Charleston real estate blog

    February 11, 2008 at 6:46 pm

    Saul needs to step up to Teresa’s pink hat now that he is going to Saskatoon once in a while.

    I see too many people who don’t work in real estate coaching real estate agents and it annoys me to see them taking agents money in exchange for theory rather than in how to actually achieve results.

    Gotta go, the doorbell just rang and my UPS guy is delivering my new magnets for my farm area.

  10. Ines

    February 11, 2008 at 7:45 pm

    sorry, I’m still laughing at the Cosby – and the 80’s comment – I watched the whole thing and according to Rick I have a blank expression and just don’t know what to think. All I remember is something about repetition and over and over and over……

  11. Glenn

    February 11, 2008 at 8:14 pm

    His enthusiasm is overwhelming and repetitive. LOL Saul is certainly talking about going back to the basics, the real basics.

  12. Andy Kaufman

    February 11, 2008 at 8:49 pm

    …and something about Cold Remedies… and billboards.

  13. Robert D. Ashby

    February 12, 2008 at 8:26 am

    Man, that was a flashback. Not sure if it was a good one or not.

  14. gotbob

    April 27, 2008 at 8:12 pm

    He forgot to mention to fax all your listings to the local brokers to market your listing…need to load mine up with some new thermal paper.

    I need to open my own designation program and market it. Wait I do. eTwit! And it’s gaining prestige… (and people make money doing this)

  15. Bob Schenkenberger

    April 27, 2008 at 8:17 pm

    The one thing that was left out was tracking! You need to track how effective your marketing really is. Once you start tracking, you’ll then be able to save a ton of money on cheesy pens & calendars that don’t work!

    I’ve listed more homes than I can count, where i’ve had to remove a competitors cheese from the refrigerator, so I could take the listing photos!

  16. Matthew Rathbun

    April 27, 2008 at 8:23 pm

    Holy come-to-the-post-late batman. Bob, is your blog reader really like three months behind? 🙂

    Really, if it takes you a few months to come up with such a cleaver comment, than it’s ok to move on!

  17. Mike

    March 2, 2010 at 2:41 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  18. Carmen

    March 2, 2010 at 2:43 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  19. CJSAY

    March 2, 2010 at 2:43 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  20. KTrader

    March 2, 2010 at 2:49 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  21. SPituche

    March 2, 2010 at 2:52 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  22. Andi Silver

    March 2, 2010 at 3:18 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  23. topsy_top20k_en

    March 2, 2010 at 3:18 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

  24. Michael Newell

    March 2, 2010 at 5:12 am

    RT @KatyinIndy: Geithner, at NY FED, took ownership of 77.9% of AIG's equity & voting rights in clear violation of law. https://is.gd/9uL

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