Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Small businesses pouring more cash into their digital marketing budgets

(BUSINESS) Small business owners in the US are shifting their focus and their funds

facebook digital marketing buffer managers

2017 and the budget shift

According to a January 2017 study conducted by Thrive Analytics, 40% of small businesses in the US plan to increase their digital marketing budgets this year–and this could be their key to massive growth.

bar
The modern customer journey begins with an online search. A business can be right down the street, but without a solid presence online, it might as well not exist. Getting that competitive edge online comes at a price, putting many small businesses at a disadvantage.

Until now.

Things are looking up

Encouraged by the current state of the economy, small business owners have been more willing to loosen their purse strings and leverage the power of the world wide web.

Recent research reveals that SMBs (small to medium businesses) will be pouring more of their overall marketing budget into all areas of digital marketing–from social media to mobile, video, and search engine marketing.

Social media is already one of the most widely used marketing methods for small businesses, and 56% of SMBs plan to up their social media budget this year. However, more than 30% are also going to focus on digital advertising and search engine optimization (SEO).

Advertisement. Scroll to continue reading.

Whether you’re a dentist, a realtor, or a traveling theater troupe, chances are your prospects are looking for you online–88% of US adults (not just Millennials) used the internet in 2016, and that number has only been growing each year.

The struggle to go digital

Money isn’t the only obstacle between SMBs and digital marketing. All of the time and effort involved in developing a successful online strategy are also hard to come by.

According to InfusionSoft, 49% of small-business owners are doing all the marketing for their business, and only 22% have hired marketers.

Even with room in the budget, tackling a whole new vein of marketing and advertising is difficult with a limited staff, especially without a full understanding of what exactly needs to be done: 10% of small business owners say the most challenging part about digital marketing is understanding tactics and trends.

Leap of faith

Sometimes the best way to learn something is just to jump right into it, and for many small businesses, the stable economy is just the push they need. For those that are making the leap into digital marketing this year, here’s the breakdown of their main focus areas:

Mobile: more than 50%
Online video: 48%
Paid search: 47%
Event marketing: 47%

Advertisement. Scroll to continue reading.

With the right approach, a little money can go a long way. Looks like 2017 will be a big year for small businesses.

#DigitalMarketing

Written By

Helen Irias is a Staff Writer at The American Genius with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

1 Comment

1 Comment

  1. Pingback: Enterprise was the golden calf, but startups look to SMBs for next boom

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Business Marketing

(MARKETING) Despite sexier emerging trends, the reality is that you can’t build out a successful online presence and marketing strategy without SEO.

Business Marketing

(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining 'digital' marketing strategies, but don't forget the roots.

Business Marketing

(MARKETING) Because you have a pulse, you know you should be focused on digital marketing, but if you haven't been, this guide will get...

Business News

(BUSINESS NEWS) Google is headed the way that most tech companies are - automation and artificial intelligence. However, they're not going to hang their...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.