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Standing out in the crowd during a busy season

Professionals of all sorts find themselves sidetracked in the high season of selling, especially in the spring, so here are a few quick reminders on how to make sure the most important details don’t slip through the cracks.

The spring selling season

It is the busy time of the year right now, in the spring selling season. Doesn’t it seem like every time you pick up the phone, and ask “how have you been?” the answer is “crazy-buzy; but that’s a good thing…”  That’s the way it has been around here, which is fantastic for the Northern Virginia real estate market, that’s for sure.

It is when you realize that it is 4:30pm and that you should probably eat some lunch- you know- in between discussing the way things are going on specific contracts with clients and then turning around and following up with title and lenders (or whatever details you tend to in your profession)- yeah… lunch. We can get really busy in the Spring time, that is for darn sure, and you want to make sure that your brand does not slip through the cracks.

Yes, you may have not had time to grab lunch, but you sure should have time to make sure that every piece of the puzzle is taken care of from A-Z, because that is how we create those bragging rights of being the best at what we do. What is it that the fantastic Jennifer Allan Hagedorn does? Create those “Raving Fans…” You should make sure that you are able to do the same thing! There is never time to let a client feel like anything but the top of your mind, so they can in turn know that you are totally on top of their transaction.

Getting on top of your game

Here are some simple ways to get on top of your game so you can stand out among your peers, who may be letting some things slip through the cracks:

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  1. Have an email reminder sent out about any meetings or appointments that you have scheduled with your clients. Sometimes things don’t get written down and with all of these emails we filter through, things get passed over.
  2. Send regular updates. Let you client know what you have done behind the scenes, especially on your listings.
  3. Do you have a stationary habit? Send hand written notes when you know a client has had a congratulations moment. They will appreciate it, sincerely!
  4. Don’t just email. Find out how your clients communicate the best and stay on top of their communication style. This will not go unnoticed.
  5. Do what you say you are going to do. ‘Nuf said.

You probably have a system in place, but if you don’t, start thinking about getting a program to keep yourself organized. That is like rule numero uno, folks. Even though we are all super busy right now, it doesn’t have to seem like we have so much going on and having systems in place and knowing what you have going on is ever so important in the high season! Each of our clients should feel like our only client and they will appreciate and spread the word about our amazing abilities when we act as the professionals that we are, organized, timely and responsive.

Written By

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 



  1. Matthew

    April 10, 2012 at 3:17 pm

    I also think it’s important to use a real estate contact management system so you can organize your business effectively. It’s like having a virtual assistant by your side, reminding you of important dates, meetings, events and events. A real estate CRM is also beneficial because it’ll automate a lot of your marketing communications which allows you to communicate with your sphere of influence (SOI) over time without investing a lot of time and energy.

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