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Startup launches TRIPress – WordPress framework for real estate pros

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Launching TRIpress for Realtors

Tribus Real Estate Technologies has announced the launch of TRIpress, a framework for WordPress specifically built for real estate professionals. TRIpress is customizable, offers indexable IDX property search, blogging, social media integration and the TribusCRM tool built in for lead management and email marketing. The company says they offer advanced search engine optimization (SEO) and “guarantees long-term success with professionally managed SEO.”

Tribus aims to be an all-inclusive business platform for real estate brokerages including their CRM, email marketing tools, Google-based IDX search, TribusMobile with apps, a mobile optimized website and mobile CRM tool, and TribusAlert, which instantly alerts the broker of new leads and routes them to agents according to set criteria.

“In an effort to improve user experience and web presence on my site, reach new groups of clientele, and increase conversion opportunities, I switched to TRIpress,” said Tony Lazzari, Broker Associate, GRI, CNC. “Since then, my TRIpress site has been building my online presence, allowing me to focus on what I do best— converting leads and selling real estate.”

“With 10 years experience as a REALTOR®, I was tired of seeing agents ripped off by sites that provided little to no value unless you also purchased an advertising package,” said Eric Stegemann, Director of Strategy for Tribus. “We focused on including all of the items an agent needs in one place to simplify their business and help them build a valuable asset. It just works!”

During their launch this month, TRIpress is offering AGBeat readers 50% off of their setup for mentioning AGBeat.

AGBeat is not affiliated with TRIpress or Tribus Real Estate Technologies.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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19 Comments

19 Comments

  1. Roland Estrada

    December 14, 2011 at 11:09 am

    Technological advances are great and always appreciated on the backend. However, someone needs to fill the niche of designing attractive, modern looking websites for agents. You can spot a real estate website a mile away. You know the look. Because we all have that look – boring, dull and predictable.

    If someone could come up with a way to let agents design WYSIWYG sites like Ryan McCann's site with all the tech goodness on the backend… Gold baby! Gold!
    https://www.ryansellsedmonton.com/index.php

    • TheRECoach

      December 14, 2011 at 9:08 pm

      Eric, help us understand what differentiates this product from using Diverse Solutions IDX on a WordPress.org Blog, with the Agent Press Theme? Diverse Solutions is $29 (or maybe you go crazy with the mapping product for $89 a month) a month and Agent Press with SEO support and a helpdesk is a one time fee of $98.

      What's really better and why?

      Thanks
      Coach

      • Eric Stegemann

        December 15, 2011 at 4:47 pm

        Eric
        Great question.
        There are many HUGE differences.
        1) Diverse Solutions does not offer a fully functional CRM system. Our system keeps track of all of the users that register on your site. You can automatically start them on drip email campaigns, send out a newsletter to everyone that has registered and a whole lot more.
        2) You mention SEO support, however, I would challenge anyone to beat the SEO that we produce on these sites. They have been written from the ground up for top placement. As an example, the site referenced in the story had about 3000 pages indexed for his market when we took over the site, now it has 11,400! In addition to that in just a few weeks, Tony's Google placement is already moving up. Instead of focusing on what we can sell for 98 a pop, at Tribus we really focused on what RESULTS we could produce for our agents that would speak for themselves. Even the smallest detail has been considered in the code.

        Furthermore, we setup a SEO strategy for each site to get optimal ranking. On top of this we setup our system to ping Google each time new listings are added in one of our Realtor's key markets. This helps them get top placement in Google since Google knows that our sites always have the freshest content.
        Along with SEO is hosting. Our sites are professionally managed by a team of server specialists to be served as quick as possible. Did you know Google is starting to rank sites based upon how fast they load? If it's over 1.5seconds you could receive lower rankings! Not to mention that our sites are secured. We fix it for you if there are any problems.
        3) TRIpress is written by Realtors for Realtors. We've made it significantly easier to setup communities, listings, and more. Our code then automatically pulls in listings in the area, the map, community information and news and a whole lot more!
        4) Speaking directly to Diverse. We do work with Diverse and that's why our product is similar to theirs. They offer an amazing product and instead of trying to reinvent the wheel, we choose to work with them to build a suite of new tools on top of their product to make it even better. For example, TRIpress has pop up registration forms. You can't get that on IDXpress. This feature alone should increase lead volume 100s of %. Never asking a user to register for the site is akin to opening up a website that says I'm giving free money away, here take some. We suggest that Realtors don't FORCE their users to register but instead politely ask them after 3-5 listing views.

        Furthmore, on top of that we have amazing call to action buttons on our listings, the call to action buttons we have studied and tested to get more requests. We have contextual information about the house for example a map, shopping, schools and other information that many users would want to know about the area. There are even other things that we're working on that I can't even discuss!

        5) Altos Market Data – You could go and sign up with Altos and manually build pages for each market you have, however we worked directly with Altos to build the most sophisticated, search engine optimized market data platform out there. There is a reason Altos uses our sites as a demo when showing off their products! When you sign up you have a page automatically created for each market you serve that is beautiful, has numerous calls to action, not to mention the contextual listings and community information included right on the page, helping your site rank higher for those communities!

        6) Simplification – Even if a Realtor could get all of our features from a few companies out there. I don't think this is what they want. Realtors are too busy to do setup, management, hosting, and all of that. They want something that just works and is simple for them to use. We've focused on providing a near turn key solution for them. And if you include one of our optional upgrades Posted@ you even get unique, custom, SEO optimized content on your site regularly. TRIpress is a product for serious Realtors that want something they can be proud of that generates them leads and just works.

        So with AgentPress or something like that you spend countless hours figuring out how to set it up, signing up for all of these third party services, figuring out how to integrate them with your site, and then in most cases seeing little to no increase in rankings. With ours – we do all of that for you plus we'll be adding more features all of the time at no additional cost! There are other reasons as well, but I hope you see just with the 6 items I listed above that our cost is MORE than worth the price we charge.

        • TheRECoach

          December 15, 2011 at 10:10 pm

          Any chance you can "Elaborate" any further!? lol, just kidding … Thanks for the great answer and for the record, I LOVE Posted@, I think it's a biz model long overdue, and at this point, under utilized because of the economy. They (posted@) may be the "Gold Medal" standard for content creation!

          Best of luck with this new venture!

          Coach
          (do you think people will catch on that we know each other? lol you called me Eric!)

        • TheRECoach

          December 16, 2011 at 1:16 pm

          Yo "E", one more question .. Statistics indicate that less than 2% of CRM users utilize the additional tools (beyond Client Info)available in most CRMs. Yours has a ton of amazing stuff, how are you gonna get them to understand that, and use those tools?

          Coach

          • Eric Stegemann

            December 16, 2011 at 1:49 pm

            Well first of all, all of our agents receive a 40 page quick reference guide with photos on each page of how to do exactly everything our system can do. We found this increased uptake immensely. In addition to that, we offer our helpdesk system which has a video for everything in the system as well as bunch of other questions that people ask.

            But the biggest reason we see people use the system is because it's where they get their leads. Because thy are all stored in our system agents use it because they want to see what people were interested in and keep a log of communications with the client as well as set reminders to do call backs, send birthday emails, etc.

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Business Marketing

How one employer beat an age discrimination lawsuit

(BUSINESS MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

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Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make personnel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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Business Marketing

in 2021 the EU will enforce ‘right to repair’ for phones and tablets

(BUSINESS NEWS) The EU says NO to planned obsolescence by…letting you fix your own stuff? The right to repair has started to make headway again.

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Right to repair

Not to be a loyalist turncoat about it, but sometimes the European Union comes out with stuff that makes me want Texas to go back to being Mexico, and then back to being Spain.

The latest in sustainability news from across the pond is that in 2021, the Old World is saying no to Euro-trash, and insisting on implementing:

Right to repair laws
Higher sustainable materials quotas
Ease of transfer for replaced items (ie: letting you sell your old phone without the need for jailbreaking anything)
and Universal adaptors for things like phone chargers, and connection cables

Hallelujah!

Consumers worldwide have been feeling the pinch of realizing their (cough cough, mostly Apple brand) technology not only breaks easily, but either can’t be fixed afterwards, or requires costly branded repairs.

The phenomenon has given rise to rogue mobile repair shops, Reddit threads, and renegade fix-it philanthropists like Louis Rossman. And while they certainly HELP, the best thing for a problem is to cut it off proactively. Since companies were making too much money not picking up the slack, the EU’s decided to take the steps to force their hands.

I’m always on my soapbox, but I’ll stack another one on top for this: Planned obsolescence and the assumption that a company has any right to tell you you can’t repair, restore, revamp, or re-home your own possessions are obscene. And to be fair to Apple fans, it’s not just in tech—it’s in damn near everything that’s not meant to be EATEN. Literally.

I bought a STAPLER for a volunteer gig I had. A good, sturdy Staedtler one that I figured would serve the project and continue to stand me in good stead for a while. After a few dozen price tags attached to baggies, the stapler jammed, as staplers do. No worries, you find a knife and wedge out the stuck staple…except I couldn’t. Because the normal slot for that was covered by a metal plate literally welded in place so that I couldn’t perform a grade-school level fix on something I paid for less than 24 hours prior.

Rather than stand behind a product that’s supposed to last, companies, even down to simple office ware, have opted to tinker away to force consumers to trash their current products to buy newer ones. Which I did in the stapler case. A rusty second hand one that didn’t HAVE that retroactive BS ‘Let’s create a problem’ plate on it, meaning no company but the resale non-profit I was helping out in the first place got any more money from me.

Consumers are wising up, and fewer lawmakers are still stuck in the fog of the 90s and 2000s surrounding our everyday machinery. The gray areas are settling into solid black and white, and SMART smart-businesses here stateside will change their colors accordingly.

Now while we’re all still quarantined and hoping for these laws to wash up onto American shores…who has craft ideas for the five-dozen different chargers we all have?

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Business Marketing

Uber Eats waives delivery fees during COVID-19 quarantine

(BUSINESS MARKETING) Uber eats has decided to take a friendly helpful step forward while everyone seems to be quarantined, they have started to waive delivery fees!

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Uber eats

With everything canceled, including dining out for social distancing’s sake, food delivery service Uber Eats is waiving delivery fees in an effort to lessen the financial strain local restaurants are experiencing during the COVID-19 pandemic.

According to the company, Uber Eats has more than 100,000 independent local restaurants on its app. In addition to Uber Eats, Grubhub said it will waive commission fees up to $100 million for independent restaurants across the country.

“As more people stay home, local restaurants need your business more than ever. That’s why we’re waiving the Delivery Fee for all orders from every independent restaurant on Uber Eats—more than 100,000 local restaurants on the app,” the company said in a news release earlier this week.

To find the local independent restaurants on Uber Eats, just look for the EAT LOCAL banner. Delivery fees will automatically be waived, according to this story on Tech Crunch.

Uber Eats is also making it easier for locally run restaurants to get paid faster, offering daily payments rather than the normal weekly payouts, according to Endgadget. Also, the company is giving back saying it will provide 300,000 free meals to health care workers and first responders in the US and Canada.

Not only will waiving fees help restaurants and customers, it’s sound business for food delivery companies. Local restaurants drive roughly 80 percent of business on Grubhub.

“Independent restaurants are the lifeblood of our cities and feed our communities,” Grubhub Founder and CEO Matt Maloney said in a statement published on Endgadget. “They have been amazing long-term partners for us, and we wanted to help them in their time of need. Our business is their business — so this was an easy decision for us to make.”

To limit human interaction Uber Eats and other food delivery services, including Grubhub, Postmates, and Instacart, are encouraging users to select the no-contact delivery method. According to Uber Eats, as is the norm, once packed at the restaurant food items are not touched or opened.

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