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Startup launches TRIPress – WordPress framework for real estate pros

Launching TRIpress for Realtors

Tribus Real Estate Technologies has announced the launch of TRIpress, a framework for WordPress specifically built for real estate professionals. TRIpress is customizable, offers indexable IDX property search, blogging, social media integration and the TribusCRM tool built in for lead management and email marketing. The company says they offer advanced search engine optimization (SEO) and “guarantees long-term success with professionally managed SEO.”

Tribus aims to be an all-inclusive business platform for real estate brokerages including their CRM, email marketing tools, Google-based IDX search, TribusMobile with apps, a mobile optimized website and mobile CRM tool, and TribusAlert, which instantly alerts the broker of new leads and routes them to agents according to set criteria.

“In an effort to improve user experience and web presence on my site, reach new groups of clientele, and increase conversion opportunities, I switched to TRIpress,” said Tony Lazzari, Broker Associate, GRI, CNC. “Since then, my TRIpress site has been building my online presence, allowing me to focus on what I do best— converting leads and selling real estate.”

“With 10 years experience as a REALTOR®, I was tired of seeing agents ripped off by sites that provided little to no value unless you also purchased an advertising package,” said Eric Stegemann, Director of Strategy for Tribus. “We focused on including all of the items an agent needs in one place to simplify their business and help them build a valuable asset. It just works!”

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During their launch this month, TRIpress is offering AGBeat readers 50% off of their setup for mentioning AGBeat.

AGBeat is not affiliated with TRIpress or Tribus Real Estate Technologies.

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19 Comments

19 Comments

  1. Roland Estrada

    December 14, 2011 at 11:09 am

    Technological advances are great and always appreciated on the backend. However, someone needs to fill the niche of designing attractive, modern looking websites for agents. You can spot a real estate website a mile away. You know the look. Because we all have that look – boring, dull and predictable.

    If someone could come up with a way to let agents design WYSIWYG sites like Ryan McCann's site with all the tech goodness on the backend… Gold baby! Gold!
    https://www.ryansellsedmonton.com/index.php

    • TheRECoach

      December 14, 2011 at 9:08 pm

      Eric, help us understand what differentiates this product from using Diverse Solutions IDX on a WordPress.org Blog, with the Agent Press Theme? Diverse Solutions is $29 (or maybe you go crazy with the mapping product for $89 a month) a month and Agent Press with SEO support and a helpdesk is a one time fee of $98.

      What's really better and why?

      Thanks
      Coach

      • Eric Stegemann

        December 15, 2011 at 4:47 pm

        Eric
        Great question.
        There are many HUGE differences.
        1) Diverse Solutions does not offer a fully functional CRM system. Our system keeps track of all of the users that register on your site. You can automatically start them on drip email campaigns, send out a newsletter to everyone that has registered and a whole lot more.
        2) You mention SEO support, however, I would challenge anyone to beat the SEO that we produce on these sites. They have been written from the ground up for top placement. As an example, the site referenced in the story had about 3000 pages indexed for his market when we took over the site, now it has 11,400! In addition to that in just a few weeks, Tony's Google placement is already moving up. Instead of focusing on what we can sell for 98 a pop, at Tribus we really focused on what RESULTS we could produce for our agents that would speak for themselves. Even the smallest detail has been considered in the code.

        Furthermore, we setup a SEO strategy for each site to get optimal ranking. On top of this we setup our system to ping Google each time new listings are added in one of our Realtor's key markets. This helps them get top placement in Google since Google knows that our sites always have the freshest content.
        Along with SEO is hosting. Our sites are professionally managed by a team of server specialists to be served as quick as possible. Did you know Google is starting to rank sites based upon how fast they load? If it's over 1.5seconds you could receive lower rankings! Not to mention that our sites are secured. We fix it for you if there are any problems.
        3) TRIpress is written by Realtors for Realtors. We've made it significantly easier to setup communities, listings, and more. Our code then automatically pulls in listings in the area, the map, community information and news and a whole lot more!
        4) Speaking directly to Diverse. We do work with Diverse and that's why our product is similar to theirs. They offer an amazing product and instead of trying to reinvent the wheel, we choose to work with them to build a suite of new tools on top of their product to make it even better. For example, TRIpress has pop up registration forms. You can't get that on IDXpress. This feature alone should increase lead volume 100s of %. Never asking a user to register for the site is akin to opening up a website that says I'm giving free money away, here take some. We suggest that Realtors don't FORCE their users to register but instead politely ask them after 3-5 listing views.

        Furthmore, on top of that we have amazing call to action buttons on our listings, the call to action buttons we have studied and tested to get more requests. We have contextual information about the house for example a map, shopping, schools and other information that many users would want to know about the area. There are even other things that we're working on that I can't even discuss!

        5) Altos Market Data – You could go and sign up with Altos and manually build pages for each market you have, however we worked directly with Altos to build the most sophisticated, search engine optimized market data platform out there. There is a reason Altos uses our sites as a demo when showing off their products! When you sign up you have a page automatically created for each market you serve that is beautiful, has numerous calls to action, not to mention the contextual listings and community information included right on the page, helping your site rank higher for those communities!

        6) Simplification – Even if a Realtor could get all of our features from a few companies out there. I don't think this is what they want. Realtors are too busy to do setup, management, hosting, and all of that. They want something that just works and is simple for them to use. We've focused on providing a near turn key solution for them. And if you include one of our optional upgrades Posted@ you even get unique, custom, SEO optimized content on your site regularly. TRIpress is a product for serious Realtors that want something they can be proud of that generates them leads and just works.

        So with AgentPress or something like that you spend countless hours figuring out how to set it up, signing up for all of these third party services, figuring out how to integrate them with your site, and then in most cases seeing little to no increase in rankings. With ours – we do all of that for you plus we'll be adding more features all of the time at no additional cost! There are other reasons as well, but I hope you see just with the 6 items I listed above that our cost is MORE than worth the price we charge.

        • TheRECoach

          December 15, 2011 at 10:10 pm

          Any chance you can "Elaborate" any further!? lol, just kidding … Thanks for the great answer and for the record, I LOVE Posted@, I think it's a biz model long overdue, and at this point, under utilized because of the economy. They (posted@) may be the "Gold Medal" standard for content creation!

          Best of luck with this new venture!

          Coach
          (do you think people will catch on that we know each other? lol you called me Eric!)

        • TheRECoach

          December 16, 2011 at 1:16 pm

          Yo "E", one more question .. Statistics indicate that less than 2% of CRM users utilize the additional tools (beyond Client Info)available in most CRMs. Yours has a ton of amazing stuff, how are you gonna get them to understand that, and use those tools?

          Coach

          • Eric Stegemann

            December 16, 2011 at 1:49 pm

            Well first of all, all of our agents receive a 40 page quick reference guide with photos on each page of how to do exactly everything our system can do. We found this increased uptake immensely. In addition to that, we offer our helpdesk system which has a video for everything in the system as well as bunch of other questions that people ask.

            But the biggest reason we see people use the system is because it's where they get their leads. Because thy are all stored in our system agents use it because they want to see what people were interested in and keep a log of communications with the client as well as set reminders to do call backs, send birthday emails, etc.

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