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growth hacking

Facebook user stats for your marketing delight

February 15, 2016

growth hacking

The social media giant is a serious marketing tool

Facebook may have started out for college students, but in today’s world, 12 years after its launch, it’s no longer just a novelty platform. It dominates the social media world, with almost 81 percent of Internet users older than 16 having an account.

If your business isn’t reaching out on Facebook as part of your marketing strategy, you need to ask yourself why.

Young adults and older adults in the lead for use

When you break down the statistics of Facebook users by age, it’s the 16 to 24 age group with the most users, at 86 percent. Still, 69 percent of Internet users who are aged 55 to 64 have a Facebook account.

With Facebook’s analytics, businesses can target individuals by age and location, which makes it a good way to reach your target market.

Latin America leads with 94 percent usage

Internationally, Facebook breaks down users by region. Eighty (80) percent of North Americans have a Facebook account.

In Latin America, it’s much more popular, with 94 percent of people having a Facebook presence. Austin businesses interested in gaining a foothold in Latin American should take note of the popularity of Facebook in Mexico and other Latin American countries.

A facet of everyday life

Facebook has been one of the most relevant websites on the Internet for a number of years. Although it is no longer growing, that’s not to say it’s going to go away.

As it adds more features, Facebook will continue to maintain its grip on the social media landscape, even though it does face some tough competition.

Your business may need to rethink your stance on Facebook and marketing. While the old saying “you can lead a horse to water, but you can’t make them drink” may be true, if the horse doesn’t know there’s water, he may be going thirsty. Let your potential customers know your business is ready to provide the services they need. They’ll drink when they’re ready.


Dawn Brotherton is a staff writer at The American Genius, and has an MFA in Creative Writing from the University of Central Oklahoma. Before earning her degree, she spent over 20 years homeschooling her two daughters, who are now out changing the world. She lives in Oklahoma and loves to golf. She hopes to publish a novel in the future.

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