Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

SurveyCount wants to help you survey your customers better by asking less sucky questions

Now in Beta (and free!), SurveyCount targets what you want to find out from your customers, then helps you ask the right questions (that don’t super suck).

survey count

survey count

New product simplifies customer surveys

Have you ever distributed a customer survey, only to find that the responses you received don’t really touch on what you wanted to learn?

A new survey creation product called SurveyCount wants to help businesses gather valuable customer feedback with simple, but helpful, surveys that focus on the business’ key elements and obtain more useful customer feedback.

SurveyCount, which is currently in beta, features a clean, easy-to-use interface. The editing icons for adding survey questions and using advanced features are intuitive, and the editing pane adds your survey questions and page breaks in a list format, so you can see your entire survey on one screen. This layout makes it easy to scan your entire survey and hard to accidentally repeat questions.

The product has all basic questions types, including: multi-choice, Yes or No, dropdowns, text responses, point scales, and grid questions.

It also has advanced features like “SkipLogic” which allows you to bypass certain questions based on a customer’s responses.

Participants’ responses are organized by question, and data are arranged in graphs or lists for easy analysis.

Advertisement. Scroll to continue reading.

If you sign up for free beta access, you can make and send surveys immediately.

Pricing for the final product has yet to be finalized, but all beta users will receive all features free for one year.

How to ask less sucky questions

SurveyCount’s blog has some general tips for creating customer surveys:

  1. Limit your questions to 6 to 15 categories
  2. Ask key questions about elements that influence the overall result, with follow-up questions that hone in on specific aspects of key elements
  3. Collect deeper insights by including suggestion or comment boxes in addition to fixed questions. SurveyCount recommends asking one survey question per page and including a comment box on each page, rather than having only one comment box at the end of the survey. They say results show that you will receive write-in responses on to 20% to 25% of the questions arranged this way, and they will be more specific.

How does it compare to other survey creation products?

Unlike SurveyMonkey, which has templates for an array of survey types, from healthcare surveys to employee satisfaction surveys, SurveyCount is marketed solely for customer surveys. Compared to the free Google Forms creator, SurveyCount has many of the same features, but with a more handsome design that has been optimized for both mobile and desktop use.

A great tool, but not the only tool

Overall, SurveyCount is a nice looking, easy-to-use means of gathering customer feedback, but it will not provide everything you need for more advanced market research, so use it as part of your overall marketing toolbox for a boost, but continue to add tools to that box!


Advertisement. Scroll to continue reading.
Written By

Staff Writer, Hannah Anderson earned her B.A. in journalism from The University of Maryland. Her love of writing flows from her natural curiosity about the world and joy of discovering new places, products, and people.

1 Comment

1 Comment

  1. Pingback: Survey tool roundup for the best client feedback - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going...

Business Marketing

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.