Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

The brilliance of showcasing your craft, being vulnerable

Is there a way you can showcase how the sausage is made in your career? Every professional has a lot of behind-the-scenes work that goes unseen, but perhaps there is a way to highlight that.

business vulnerability

business vulnerability

Showcasing your hard work for all to see

You have undoubtedly worked tirelessly to improve and perfect your craft, whether that craft is writing, inventing, or running a successful business. As such, it’s important to showcase your craft in the right situations. It’s about being vulnerable and showing what goes into the final product and what goes on behind the scenes. While thinking of ways to showcase your craft may be difficult depending on your particular craft, you may just have to think outside of the box.

Take fantasy author, Silvia Hartmann, as a prime example.

Silvia Hartmann has started writing her next fantasy novel, and she’s leaving nothing out. Using Google Docs, Hartmann is writing her novel, word by word, for the public to see. Anyone can see her type, erase, edit, and then type some more. She calls it The Naked Writer Project. The construction of a good story is a process requiring a lot of time and countless rewrites. For Hartmann to put her skill, her talents, and her craft out there without any protection or restraint shows her confidence in herself but also her vulnerability. She will be able to not only get feedback from her fans, but she will become an inspiration for other aspiring fantasy writers, as she shows the process of her craft. And you can do the same thing.

Increasing interest in you by opening up

Think of your craft. Are you skilled at proposal writing, securing clients, or developing apps? Consider opening yourself up to the eyes of others, well before your end product is complete. This can be a brilliant way to increase interest in your company and stabilize or build upon your professional reputation. If you’re open with your skills, you have the ability to strengthen your craft, influence others, and gather new perspectives that could help you in further enhancing it.

You have many options if you’re interested in showcasing your craft. You could host workshops, guest speak at conferences, or start an informational blog for those who are interested in your industry. However, being vulnerable with your craft doesn’t necessarily mean that you’re expected to give away everything. There are surely some things that are private.

Advertisement. Scroll to continue reading.

For Hartmann, it might be how she comes up with story ideas. For you, it will be something completely different. Be open, but don’t risk losing what you’ve worked so hard for, whatever that is. You should be proud of your craft and find ways to cultivate it. And showing the behind-the-scenes view of your craft could take you to the next level.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Entrepreneur

It's intimidating to stand in a room alongside folks of different sizes and success, but remember imposter syndrome doesn't know your metric.

Business Finance

Business owners are no strangers to placing bets on their own success, but retirement planning shouldn't be risky.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.