Connect with us

Business Marketing

The Window




Three dollars/character

A Houston Chronicle salesperson cold called me yesterday to check if I wanted to place an ad in their real estate classifieds and it brought back memories of staying on hold, waiting to place my $500/week three liner with them five years ago. Suppress that chuckle. In 2004, one of those babies would make the phone ring off the hook and put deals on the pipeline. So I went back for more – just like everyone else.

Missing the revolution

Newspapers were effective because they owned the eyeballs through and through. Not just for real estate, either. It didn’t matter if you were looking for a dog, a job, a mansion or a pair of pliers, you had no other choice but to hit the classifieds. Due to this “monopoly”, newspapers had a cashcow of a business model: They made money from the readers (who bought the content) as well as marketers placing classified ads and big ticket “banner” page ads (who bought a shot at the readers). No wonder Rupert Murdoch once called classified revenues “rivers of gold”.  That was until Google and Craigslist simultaneously pulled the rug from underneath and turned those rivers into the Mojave. Google took away the eyeballs and Craigslist made it silly to pay for classifieds. These days, your local newspaper’s classified section (if it still exists) looks like Mary Kate Olsen on a liquid diet.

The Internet revolution is going to be like all the other revolutions we have seen in history.

It’s going to be over before a lot of us even know it started

– Adolpho Suarez

People always gripe about missing the revolution. “If only someone had told me that  people would use Google to find everything, I would have …”

The window

house-hunting-twitterLet this be that moment when someone tells you about a window we have never had before. The large-scale embrace of social media by the masses is giving marketers an unprecented, real time, honest look into people’s daily lives and all the thoughts, events and needs within them.  And to think that this is just the beginning. What used to require top of mind awareness, now requires a mere Twitter or FriendFeed search. Individuals are using social media to organize revolutions, get corporations to listen, or scream for help. The window comes with a killer zoom, too. You can target your vision to see within 5 miles of a zipcode, in an entire metroplex or the whole world. Then, Engage. Help. Offer Value. And get as much business as you want.

But be careful as the window works both ways. The consumer now has a window into what you’re about as well. And if you’re about spamcasting and throwing your crap to the wall to see what sticks, you will be exposed for such and suffer the consequences.

This is not about a single company (Twitter, Friendfeed, Facebook or what have you) but about a seismic change in the way our world works. This is the new West. And someone told you so.

Photo Credit: Grant MacDonald

Houston Real Estate Rainmaker and Uberproud Father/Husband (not necessarily in that order). When I'm not skinning cats or changing diapers you can find me on Twitter or Facebook. I blog about marketing, social media and real estate. I might not always be in agreement, but you can rest assured I'll be honest. Oh, and I can cook a mean breakfast...

Continue Reading


  1. Ian Greenleigh

    July 2, 2009 at 12:58 pm

    I used to sell ads to government offices, and as late as last year, many of them were bound by law and code to ONLY advertise job openings in their local newspapers. They have little incentive to change this policy. It seems like the same mentality pervades *some* RE professionals/brokerages regarding twitter, text ads, etc. They haven’t used these means and they don’t intend to, because it’s not yet the norm. The major difference is that RE professionals DO have a major incentive to change…it’s profit!

  2. Ken Brand

    July 2, 2009 at 4:23 pm


    Amen. Round and round she goes, where she stops, nobody knows…but know we know it never stops and if you take the time to hop on, you’ll zoom ahead.

    These times are the most interesting.

    Nice post.

  3. Erion Shehaj

    July 2, 2009 at 11:51 pm


    Not only do they avoid new strategies because they’re not the norm. They avoid them even after the norm stops working.


    Interesting times, indeed. And happy to be a part of them.

  4. Steve Beam

    July 3, 2009 at 7:42 am

    It amazes me how few RE agents even know about the “new age”. My office still collects $45 a month from us to advertise in a local paper here. When I wake up in the morning and watch the people in my neighborhood get their “free paper” with our ad in it they take it from the driveway to the garage trash can without ever opening it. Money well spent. Print ads are dead.

  5. Todd Waller

    July 3, 2009 at 8:10 am

    The continuing use of print by real estate agents reminds me of a story:

    Scientists, in an attempt to understand group behavior in chimps, placed 10 chimps in a cage with a ladder in the middle of the cage. Hanging just above the top of the ladder was a bunch of bananas.

    Anytime one of the ten chimps attempted to ascend the ladder to grasp at the bananas, the scientists turned on a hose of cold water and sprayed down the whole group of chimps.

    After a time, no chimp would even go near the ladder.

    The scientists then decided to remove one original chimp and replace it with one that did not go through the water hose experience.

    New chimp looks both ways, and begins to ascend the ladder to the bananas…

    The nine original chimps, seeing this behavior, and know what’s coming, beat seven kinds of stuff out of the new chimp before he gets too far up the ladder.

    This process repeats every time a new chimp is introduced to the cage.

    The scientists proceed to replace each original chimp with an “unconditioned” chimp and every time, the new comer gets seven kinds of stuffing beat out of him for attempting to grasp the banana.

    The moral of the story: we do things this way because this is the way it’s ‘always’ been done.

    Now go out there and be a scientist! Make up your own tests, track the results, and weed out the practices that DON’T work or can’t be analytically tracked…

    Go ahead, reach for the bananas!



  6. Erion Shehaj

    July 4, 2009 at 5:05 am


    I got my lab coat on 🙂

  7. Marie Kratsios

    August 6, 2009 at 8:50 pm

    Yes, but today Rupert Murdoch announced that his online media will no longer be free. He may be starting a new model for online advertising. Will be interesting to see how this develops.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

10 must-listen-to podcasts for business owners

(MARKETING) If you’re a business owner and want to learn something…anything…give one (or all) these podcasts a listen.



headphones listen podcasts

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry-specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly popular show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace,, Kiva, Teach For America, and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further than Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real-world applications and cover everything from marketing to technology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo, or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help, and business advice, Back To Work takes on a new topic relating to productivity each week.

Continue Reading

Business Marketing

Why your coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…



family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

Continue Reading

Business Marketing

Market your side hustle with these 6 tips

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.



side hustle paperwork and technology

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!