Typography in marketing materials
Over the years, we’ve written extensively on the topic of typography with a special emphasis on its role in real estate marketing. We’ve talked about the amazing sources of inspiration, but today would like to share an educational infographic for you to know what is at the root of some of the basic fonts.
It is important to know these basics so your eye for design is even that much more refined so you know better when your designer hands you quality versus junk.
Educational infographic
There is great beauty in fonts, and we believe firmly that typography is an art form. In the spirit of that belief, we present the following infographic to you so that you are better educated on what others may see as insignificant details in marketing but what we see as the difference between a sloppy design job and a quality design job.
Click to enlarge.
Tell us in the comments below which of the above fonts you gravitate towards. Also, tell us below what you learned!
Melissa Zavala
July 16, 2011 at 8:10 pm
Typography in real estate marketing makes a huge difference. Why agents select crazy handwriting fonts that are tough on the eyes is beyond me.
Brad Rachielles
July 19, 2011 at 11:33 am
My older eyes have found the sans serif to be more easily read, especially in the smaller font sizes now appearing in magazines to save paper. Funny that even traditional publications catering to boomers+ are into miniscule sizes. There is also a significant readability difference for almost all fonts when the contrast difference between the type color and the background color is reduced. Gray against blue (don't even think of cluttering this up with serifs)is much harder to read than black against white or yellow.