Typography in marketing materials
Over the years, we’ve written extensively on the topic of typography with a special emphasis on its role in real estate marketing. We’ve talked about the amazing sources of inspiration, but today would like to share an educational infographic for you to know what is at the root of some of the basic fonts.
It is important to know these basics so your eye for design is even that much more refined so you know better when your designer hands you quality versus junk.
There is great beauty in fonts, and we believe firmly that typography is an art form. In the spirit of that belief, we present the following infographic to you so that you are better educated on what others may see as insignificant details in marketing but what we see as the difference between a sloppy design job and a quality design job.
Tell us in the comments below which of the above fonts you gravitate towards. Also, tell us below what you learned!