Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

UPS grants toddler’s wish to be a UPS driver in adorable new campaign

(Marketing) UPS’ #WishesDelivered campaign donates a dollar to charity for every wish shared with them, and then goes out and grants some of those wishes, just as they have here with adorable little Carson.

ups campaign

ups campaign

UPS’ most adorable driver in history

As part of their #WishesDelivered campaign, UPS is granting wishes and donating a dollar to either Toys for Tots, Boys & Girls Clubs of America, or The Salvation Army, every time someone shares their wish with UPS on their campaign website.

One such wish granted was for little four-year-old Carson. “Nobody stands out like Carson does,” said UPS driver, Mr. Ernie, who has developed a friendship with Carson. “Every single day, I could come here three times in a week, I get the same reaction. Every single time, all that excitement.”

You see, Carson wants to be a UPS driver when he grows up. He owns little UPS truck toys, toddler UPS uniforms and adorable matching hat, and his squeaky little voice is too heartwarming not to put on camera, so UPS teamed up with Ogilvy and Mather to capture Carson’s reaction when he was made a UPS driver for a day through the #WishesDelivered campaign.

bar
UPS not only made Carson a member of the team, but they also customized a miniature UPS truck for him to make his deliveries in around his neighborhood.

Watch what happens when UPS grants Carson’s wish (and prepare to say “awww!” at least six times):

Advertisement. Scroll to continue reading.

Now this is how you do a charitable ad campaign. What is your brand doing to tap into the charitable environment of the holidays?

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Netflix has been a roll recently, but these changes are bringing higher ad prices for advertisers, and they aren't too keen on the changes.

Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

Business Marketing

Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.