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UPS grants toddler’s wish to be a UPS driver in adorable new campaign

(Marketing) UPS’ #WishesDelivered campaign donates a dollar to charity for every wish shared with them, and then goes out and grants some of those wishes, just as they have here with adorable little Carson.

ups campaign

ups campaign

UPS’ most adorable driver in history

As part of their #WishesDelivered campaign, UPS is granting wishes and donating a dollar to either Toys for Tots, Boys & Girls Clubs of America, or The Salvation Army, every time someone shares their wish with UPS on their campaign website.

One such wish granted was for little four-year-old Carson. “Nobody stands out like Carson does,” said UPS driver, Mr. Ernie, who has developed a friendship with Carson. “Every single day, I could come here three times in a week, I get the same reaction. Every single time, all that excitement.”

You see, Carson wants to be a UPS driver when he grows up. He owns little UPS truck toys, toddler UPS uniforms and adorable matching hat, and his squeaky little voice is too heartwarming not to put on camera, so UPS teamed up with Ogilvy and Mather to capture Carson’s reaction when he was made a UPS driver for a day through the #WishesDelivered campaign.

UPS not only made Carson a member of the team, but they also customized a miniature UPS truck for him to make his deliveries in around his neighborhood.

Watch what happens when UPS grants Carson’s wish (and prepare to say “awww!” at least six times):

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Now this is how you do a charitable ad campaign. What is your brand doing to tap into the charitable environment of the holidays?

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