The absolute worst way to go viral is to be ordinary. Fortunately, over the past week I’ve been part of some very un-ordinary conversations about viral marketing which has provided more than a few gems to share on going viral…
- A good article can quickly become buzzworthy when you add compelling charts, graphics, and images.
- Teach someone how to do something. There’s more than a few people that need to learn how to…
- Find a new angle to a story.
- If you’ve already written great content, repackage it into a more portable format (top blog posts can become the next viral PDF).
- Add video. Buzzworthy content isn’t just written, it’s shown.
- Simplify that which is complex.
- Discuss and current and future trends and definitely give your opinion.
- Bring out strong emotions. In yourself and others.
- Provide a behind-the-scenes look at something.
- Summarize the most important points of more lengthy or complex information.
Let’s keep this list going… what can we add to it?
April 14, 2009 at 9:04 pm
All good points. I need to work on this. I get so focused on providing valuable content that I forget to throw my personality into it.
Thanks for the reminder.
April 15, 2009 at 4:37 am
Ditto what Rob said. I generate graphs from the monthly numbers to show the housing adjustment visually (and brutally) instead of just in static form. Works great for listing homes at the right price.
April 16, 2009 at 1:44 pm
Thanks for putting this in such simple terms. You have inspired me for my blog post this week – teach and give a behind the scenes look. Thanks Mark.
April 21, 2009 at 6:36 pm
I find what a lot of agents think is interesting is boring. Sometimes reading like a fifth grade homework assignment!
Writing is tough… get an editor to proof read. They will teach you a lot that will help make your postings interesting.