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3 dumb ways your brain works against you every day

(Business News) Your brain is wired for certain survival modes, but in a modern society, some of these functions can actually sabotage you in some serious ways.

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Your brain is wired like a cave man’s

Do you ever wonder why you stay in a job that you hate, working for an abusive boss, making you totally unhappy? It isn’t just the money, your brain is wired like a cave man’s, and while brains have evolved slightly, you’re still built to survive, first and foremost. You’re built to ignore sunk costs, and you’re built to win.

In the video above, Anthony at Discovery News spells out that our brains are wired to make you smarter, but it sabotages you from time to time.

We used to be wired to be optimistic, but we’re also wired to seek out like minds, which limits the normal brain’s search for truth in daily life.

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Tell us in the comments – do you frequently find yourself doing any of the three things mentioned in the video? Have you asked your brain if it’s working for or against you?

10 Brain facts!

Since we’re on the topic of brains, let’s make ourselves smarter by learning a few facts about our brains:

  1. Juggling. Juggling has shown to change the brain in as little as seven days. The study indicates that learning new things helps the brain to change very quickly.
  2. Airplanes and headaches. A study showed a correlation between flying and headaches and states that around 6% of people who fly get headaches brought on by the flight itself.
  3. Blinking. Each time we blink, our brain kicks in and keeps things illuminated so the whole world doesn’t go dark each time we blink (about 20,000 times a day).
  4. Laughing. Laughing at a joke is no simple task as it requires activity in five different areas of the brain.
  5. Brain Bank. Harvard maintains a Brain Bank where over 7,000 human brains are store for research purposes.
  6. Music. Music lessons have shown to considerably boost brain organization and ability in both children and adults.
  7. Thoughts. The average number of thoughts that humans are believed to experience each day is 70,000.
  8. Ambidexterity. Those who are left-handed or ambidextrous have a corpus collosum (the part of the brain that bridges the two halves) that is about 11% larger than those who are right-handed.
  9. Stressful job. According to a study by Bristol-Myers Squibb, accountants have the highest incidence of on-the-job headaches, followed by librarians, then bus and truck drivers.
  10. Cannibalism. Some research shows that humans carry genes that help protect the brain from prion diseases, or diseases contracted through eating human flesh, leading medical experts to believe that ancient humans may have eaten other humans.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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1 Comment

1 Comment

  1. Lewis LaLanne - NoteTakingNerd

    February 25, 2014 at 1:54 pm

    My two favorite books on all three of these biases and more are “You Are Not So Smart” and “You Are Now Less Dumb” by David McRaney.

    For anyone looking to dig deeper into hacking the brain and society’s plan to brain wash you into bad decisions, I highly recommend you seek this author’s books and dig into what he calls, “a celebration of self-delusion”.

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Business News

Pandemic claims another victim: Godiva to close brick and mortar stores

(BUSINESS NEWS) It’s your last chance to get your chocolate in-person – Godiva has decided to sell all of their North American locations at the end of March 2021.

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Picture of Godiva Cafe storefront, closing at the end of March.

Life is like a box full of chocolates. But, if you’re planning on looking for that box of chocolates at your nearest Godiva location, it will no longer be there by the end of March.

On Sunday, the company announced it is closing and selling all of its 128 brick-and-mortar stores in North America. Godiva retail stores in Europe, China, and the Middle East will remain open, however.

The retail apocalypse is one that began years ago, but the pandemic made it so much worse. And, Godiva, which has many locations inside malls, strongly felt the presence of declining foot traffic. According to USA Today, the company’s demand for in-person shopping “waned as a result of the pandemic and its acceleration of changes in consumers’ shopping behavior.”

With in-store sales decreasing and online sales on the rise, it comes as no surprise to see the company closing its big box stores.

“Our brick & mortar locations in North America have had a clear purpose since we first opened our doors in this market – to provide an in-person experience for consumers to enjoy the world’s most exquisite chocolates,” said Godiva CEO Nurtac Afridi in a statement. “We have always been focused on what our consumers need and how they want to experience our brand, which is why we have made this decision.”

“This decision was difficult because of the care we have for our dedicated and hard-working chocolatiers who will be impacted,” she continued. “We are grateful for all they have done to make wonderful moments for our consumers and spread happiness through incredible customer service and living our values and behaviors.”

The privately held company did not disclose how many employees it will lay off because of the closures.

In 2019, Godiva had big plans. The company announced an expansion plan to open 2,000 cafes. The first opened in New York in April 2019, but those plans are now a thing of the past.

While all North American stores are closing, including 11 in Canada, don’t despair chocolate lovers! You’ll still be able to purchase your favorite luxury chocolates on the company’s website, and the company’s grocery, club, and retail partners.

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Business News

Office Depot still open to buyers – just not you, Staples

(BUSINESS NEWS) This isn’t the first time the office giants have tried to combine, but Office Depot has some particular conditions if Staples wants to acquire them.

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Balding man in glasses at a whiteboard, using supplies from Office Depot.

In Staples’ third attempt to take over Office Depot, its acquisition offer was rejected by the ODP Corporation, Office Depot’s parent company. On January 11, Staples sent a letter to Office Depot’s board of directors offering to buy “100% of the issued and outstanding common stock” from its office-supply rival. At $40 per share, the deal to acquire Office Depot is over $2 billion.

“Staples believes that its all-cash transaction is a compelling value proposition for ODP’s stockholders that offers a high degree of certainty and is superior to the intrinsic, standalone value of ODP,” wrote Stefan Kaluzny, on behalf of the Board of Directors of USR Parent, Inc (Staples).

In response to Staples’ offer, the ODP corporation issued its own letter. “The Board has unanimously concluded that there is a more compelling path forward to create value for ODP and its shareholders than the potential transaction described in your proposal,” wrote ODP Chairman Joseph Vassalluzzo.

Although Office Depot refused Staples’ proposal, the company said it’s willing to make other alternative deals. “We are open to combining our retail and consumer-facing e-commerce operations with Staples under the right set of circumstances and on mutually acceptable terms,” wrote Vassalluzzo.

In the letter, Office Depot said it is willing to consider a joint venture where both companies “would equally share the risks and benefits.” The company would also consider a partial-sale of its retail and consumer-facing e-commerce operations.

If Staples is willing to come to either of those agreements, they will still require regulatory approval. But, Office Depot says their options offer a less “regulatory risk” by pursuing a retail-only transaction. And, will “help maintain competitiveness against nontraditional retailers and optimize ongoing choices for consumers.”

In 1997 and 2016, the Federal Trade Commission blocked the two companies from merging. Who’s to say it won’t happen again, even with the changes Office Depot is telling Staples to make in its offer.

“What we do not plan to do, however, is engage in a transaction that, as history has shown, would likely result in a prolonged and expensive regulatory review process with no guarantee of success, without a commitment that Staples is willing to bear this risk through a customary “hell or high water” provision,” wrote Vassaluzzo.

Until Staples is willing to come to an agreement with Office Depot that doesn’t include a full takeover, ODP’s answer is a firm “no”.

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Business News

Big retailers are opting for refunds instead of returns

(BUSINESS NEWS) Due to increased shipping costs, big companies like Amazon and Walmart are opting to give out a refund rather than accepting small items returned.

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Package delivery people holding deliveries. Refund instead of returns are common now.

The holidays are over, and now some people are ready to return an item that didn’t quite work out or wasn’t on their Christmas list. Whatever the reason, some retailers are giving customers a refund and letting them keep the product, too.

When Vancouver, Washington resident, Lorie Anderson, tried returning makeup from Target and batteries from Walmart she had purchased online, the retailers told her she could keep or donate the products. “They were inexpensive, and it wouldn’t make much financial sense to return them by mail,” said Ms. Anderson, 38. “It’s a hassle to pack up the box and drop it at the post office or UPS. This was one less thing I had to worry about.”

Amazon.com Inc., Walmart Inc., and other companies are changing the way they handle returns this year, according to a report by The Wall Street Journal (WSJ). The companies are using artificial intelligence (AI) to weigh the costs of processing physical returns versus just issuing a refund and having customers keep the item.

For instance, if it costs more to ship an inexpensive or larger item than it is to refund the purchase price, companies are giving customers a refund and telling them to keep the products also. Due to an increase in online shopping, it makes sense for companies to change how they manage returns.

Locus Robotics chief executive Rick Faulk told the Journal that the biggest expense when it comes to processing returns is shipping costs. “Returning to a store is significantly cheaper because the retailer can save the freight, which can run 15% to 20% of the cost,” Faulk said.

But, returning products to physical stores isn’t something a lot of people are wanting to do. According to the return processing firm Narvar, online returns increased by 70% in 2020. With people still hunkered down because of the pandemic, changing how to handle returns is a good thing for companies to consider to reduce shipping expenses.

While it might be nice to keep the makeup or batteries for free, don’t expect to return that new PS5 and get to keep it for free, too. According to WSJ, a Walmart spokesperson said the company lets someone keep a refunded item only if the company doesn’t plan on reselling it. And, besides taking the economic costs into consideration, the companies look at the customer’s purchase history as well.

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