AgentMatch by realtor.com launches to mixed reviews
(AGENT/GENIUS) – Move, Inc. recently unveiled their newest product, AgentMatch, putting some of their acquired talent and technology to work to surface real estate licensee transaction histories for home sellers in both the Las Vegas Valley and Northern Colorado.
The product is based on data pulled directly from the MLS and only from the MLS, and agent bios are pulled directly from their SocialBios profiles (another Move product, founded by the Team Leader at AgentMatch) at no charge, and home sellers can sort organic results based on a variety of filters, then gaining the agent’s email address and phone number without even having to register.
Addressing objections head on
But offering transaction histories can be a contentious topic, with some agents fearing their data being made public, and for reasons pertaining to how the industry is set up, for example teams, wherein only one person receives credit for transactions that involved multiple agents.
We sat down with Ernie Graham, Team Leader at AgentMatch to learn about the birth of the pilot program, the geeky tidbits behind the product, and we ask him directly about the objections surfacing related to AgentMatch.
We learned quite a bit, especially that this is the brainchild of a guy who is now operating in a startup environment with a handful of guys in Colorado rather than as part of a big huge legacy brand machine. We also learned what one thing they will never monetize under any circumstance.