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Ann-Marie Campbell: From cashier to C-suite motivator

(BUSINESS NEWS) Nothing is more inspiring than a Cinderella story, and few Cinderella stories are more touching than Ann-Marie Campbell’s rise from Home Depot cashier to C-suite executive.

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Forget the ladder, try the grappling hook

“A person who feels appreciated will always do more than what is expected.” A popular quote that perfectly encapsulates exactly what Ann-Marie Campbell is all about. Campbell is the executive vice president of the U.S. Home Depot stores, but she hasn’t always been a C-suite executive. Campbell actually began her career as a cashier at Home Depot in 1985.

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From inspired to inspiring

So what makes a good executive, anyway? In Campbell’s case, it’s sincerity, generosity, and a genuine sense of concern and appreciation for the people around her. She’s a motivator, an encourager, and a team player. Things everyone needs to be a good employee, and qualities good employees want in a great boss.

No one wants to feel like they don’t matter; whether your job is taking out the trash or running a Fortune 500 company, you want to feel like what you do makes a difference, and people like Campbell can certainly do that. But what if you want to be a Campbell? What if you want to be the one to encourage, inspire, and support? What should you focus on?

Asking for what you need

Campbell’s told Forbes, “[my boss] told me I was promoted for a reason and that he would help. But I had to ask for what I needed.” We’ve talked about this before, but one of the most important things you can do as an employer and as an employee is learn when you need to ask for help.

When do you need to prioritize, outsource, and take a step back to regroup?

Knowing what you need and how to go about getting it can make a big difference in how you feel about your boss and your job in general.

If you’re not sure what you need, or how to get it, Campbell suggests asking someone who’s been in a similar situation; there’s no shame in asking for help. It may be the very thing that helps you get that next promotion.

After more than three decades, Campbell’s mission at the company hasn’t changes much. She still wants every store associate feel knowledgeable, important, and respected—because when that happens, the customers they’re taking care of are likely to feel the same way.

On your side

In her Forbes interview, “Campbell reflects for a moment on the young man who wanted to be a store manager by age 30. ‘You know, I’ve been at Home Depot longer than he’s been alive,’ she says thoughtfully. ‘But what’s going to keep him around for 31 years?’” She pauses to let the question sink in, and then answers it herself: “That’s my big job now.”

When you take the time to consider someone else, you’re more likely to have happy, productive employees.

While you have to believe in yourself to be successful, it certainly helps to have someone else on your side cheering you on. It doesn’t matter what job you’re doing, having someone believe in you can make all the difference between success and failure.

#CashierToCSuite

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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