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HotPads releases Kindle Fire app with native mapping

The challenge of the Kindle Fire

Although more and more Amazon Kindle Fire tablet apps are hitting the market, there are some serious limitations that developers must work around, specifically no GPS and no access to mobile networks which is a very serious issue for any company developing an app for real estate search.

HotPads has announced today the launch of the HotPads Kindle Fire app, stating it is “one of the only Amazon apps with a native-map built right into the application,” creating a map-based interface which the company says consumers have come to expect from them.

HotPads Kindle Fire app not only offers a map-based search interface, but allows consumers to quickly scroll through high resolution photos, view detailed price comparisons and sync favorites across mobile and desktop devices to keep consumers organized. Users can search apartments, rental homes and homes for sale and use advance filtering, alongside the ability to share properties with one touch.

Since January 2011, HotPads’ mobile traffic has skyrocketed 300 percent and now accounts for one in four visitors to the site. For that reason, they assert that “mobile will play a significant role in housing search moving forward,” adding, “We’re pretty excited about this.”

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The launch of the Kindle Fire app is among HotPads’ numerous accomplishments, particularly in the last year, having been the first real estate app for the Android tablet and shaking things up with their discovery engine for local property management in light of the energy behind the rental market.

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



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