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How one real estate event ditched egos, opted for quality content

Separate from the pack

Let’s face it, there are a lot of real estate conferences available today, each with a different flair, each with different goals, and each appealing to different types of real estate professionals. Attendees join in for various reasons ranging from social to educational. On the educational end of the spectrum is Real Estate Master’s Guild (REMG) whose fifth mastery workshop will take place in April.

REMG’s event is separated from the pack in that the intent of the event is to be a smaller, more intimate three day gathering that real estate professionals leave with a mastery of a variety of topics including technology.

What was particularly appealing about the event is not only that attendees are matched up with mentors so the one-on-one learning doesn’t stop at the last day, but that the company has emphasized content over the egos of the real estate speaker circuit, which is a unique offering.

Founder and Director of REMG, Amy Stoehr told AGBeat about the workshops in-depth below.

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How is REMG different?

Mastery Workshop takes best practices from best agents, and wraps them in an intimate environment that fosters retention, action, and accountability. All attendees receive one-on-one private mentoring for 30 minutes while at the workshop, with the presenter of their choosing, so they can get immediate and direct assistance on their own challenges. They leave empowered to leap over the challenge that was holding them back before coming.

What inspired the first mastery workshop?

Real Estate Masters Guild was inspired by the desire to creating a learning environment absent of gurus, supported by authentic folks truly wanting to make a difference. The hole we saw in the market was the ability to truly connect one-on-one with those presenting throughout an event, and not just for the five minutes after a session at the corner of the stage. We also saw a huge need to develop accountability systems for the attendees so they would keep moving forward with action plans months after the event.

How do you insure information absorption?

Every attendee is placed into a small-group mastermind of 8 to 10 peers, and they meet monthly by teleconference for six months following the event. Their specific agenda is for each person to share a success since the prior call, as well as what challenge they’re currently facing, so that the group can brainstorm solutions together. Then everyone makes a new commitment before leaving the call as to what they’d like to be held accountable to the next time.

What kind of follow up events are offered?

In addition to the masterminds, we have a private Facebook group that people are posting in daily to share successes, ask for help, pool resources, and the like.

Are the speakers all from your staff?

Most of the presenters are active agents in real estate markets all over the country (and Canada), in the trenches every day. Only a handful of the presenters are staff of Real Pro Systems or Masters Guild.

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REMG acquired by Real Pro Systems

Recently, the Real Estate Masters Guild was acquired by real estate technology provider, Real Pro Systems. “We are delighted to have Amy join our team. Her vision for Real Estate Masters Guild is different from most organizations of its kind,” said Caine O’Brien, Real Pro Systems’ General Manager. “Rather than feature an individual ‘guru’ as the leader, REMG is a community of contributors, which fits very well with our business model.”

“Real Estate Masters Guild is about learning and growing together,” explains Joe Lininger, co-founder of Real Pro Systems. “These agents are dedicated to helping each other succeed. Although the member list reads like a who’s who of top agents, everyone checks their egos at the door and comes ready to share. The energy is contagious.”

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Sara Bonert

    January 31, 2012 at 10:35 am

    As a vendor, I attend a lot of conferences, and what I always feel is missing from events is the follow up. I'm not talking about sending an email linking to the presentations or repurposing a video from the day – but real discussion and application of what was learned. Sounds like that is happening with this event, which is nice to see.

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