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How one real estate event ditched egos, opted for quality content

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Separate from the pack

Let’s face it, there are a lot of real estate conferences available today, each with a different flair, each with different goals, and each appealing to different types of real estate professionals. Attendees join in for various reasons ranging from social to educational. On the educational end of the spectrum is Real Estate Master’s Guild (REMG) whose fifth mastery workshop will take place in April.

REMG’s event is separated from the pack in that the intent of the event is to be a smaller, more intimate three day gathering that real estate professionals leave with a mastery of a variety of topics including technology.

What was particularly appealing about the event is not only that attendees are matched up with mentors so the one-on-one learning doesn’t stop at the last day, but that the company has emphasized content over the egos of the real estate speaker circuit, which is a unique offering.

Founder and Director of REMG, Amy Stoehr told AGBeat about the workshops in-depth below.

How is REMG different?

Mastery Workshop takes best practices from best agents, and wraps them in an intimate environment that fosters retention, action, and accountability. All attendees receive one-on-one private mentoring for 30 minutes while at the workshop, with the presenter of their choosing, so they can get immediate and direct assistance on their own challenges. They leave empowered to leap over the challenge that was holding them back before coming.

What inspired the first mastery workshop?

Real Estate Masters Guild was inspired by the desire to creating a learning environment absent of gurus, supported by authentic folks truly wanting to make a difference. The hole we saw in the market was the ability to truly connect one-on-one with those presenting throughout an event, and not just for the five minutes after a session at the corner of the stage. We also saw a huge need to develop accountability systems for the attendees so they would keep moving forward with action plans months after the event.

How do you insure information absorption?

Every attendee is placed into a small-group mastermind of 8 to 10 peers, and they meet monthly by teleconference for six months following the event. Their specific agenda is for each person to share a success since the prior call, as well as what challenge they’re currently facing, so that the group can brainstorm solutions together. Then everyone makes a new commitment before leaving the call as to what they’d like to be held accountable to the next time.

What kind of follow up events are offered?

In addition to the masterminds, we have a private Facebook group that people are posting in daily to share successes, ask for help, pool resources, and the like.

Are the speakers all from your staff?

Most of the presenters are active agents in real estate markets all over the country (and Canada), in the trenches every day. Only a handful of the presenters are staff of Real Pro Systems or Masters Guild.

REMG acquired by Real Pro Systems

Recently, the Real Estate Masters Guild was acquired by real estate technology provider, Real Pro Systems. “We are delighted to have Amy join our team. Her vision for Real Estate Masters Guild is different from most organizations of its kind,” said Caine O’Brien, Real Pro Systems’ General Manager. “Rather than feature an individual ‘guru’ as the leader, REMG is a community of contributors, which fits very well with our business model.”

“Real Estate Masters Guild is about learning and growing together,” explains Joe Lininger, co-founder of Real Pro Systems. “These agents are dedicated to helping each other succeed. Although the member list reads like a who’s who of top agents, everyone checks their egos at the door and comes ready to share. The energy is contagious.”

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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16 Comments

16 Comments

  1. Sara Bonert

    January 31, 2012 at 10:35 am

    As a vendor, I attend a lot of conferences, and what I always feel is missing from events is the follow up. I'm not talking about sending an email linking to the presentations or repurposing a video from the day – but real discussion and application of what was learned. Sounds like that is happening with this event, which is nice to see.

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Business News

Why a well-crafted rejection email can save your brand, and your time

(BUSINESS NEWS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.

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Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

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Business News

Are Gen Z more fickle in their shopping, or do brands just need to keep up?

(BUSINESS NEWS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say it is the nature of change.

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Gen Z woman shopping outside on a laptop.

We all know that if you stop adapting to the world around you, you’re going to be left behind. A recently published article decided to point out that the “fickle” Gen Z generation are liable to leave a poor digitally run site and never return. Now of course we’ve got some statistics here… They did do some kind of due diligence.

This generation, whose life has been online from almost day one, puts high stakes on their experiences online. It is how they interact with the world. It’s keyed into their self-worth and their livelihoods, for some. You want to sell online, get your shit together.

They have little to no tolerance for anything untoward. 80% of Gen Zers reported that they are willing to try new brands since the pandemic. Brand loyalty, based on in-person interaction, is almost a thing of the past. When brands are moved from around the world at the touch of your fingertips there’s nothing to stop you. If a company screws up an order, or doesn’t get back to you? Why should you stick with them? When it comes to these issues, 38% of Gen Zers say they only give a brand 1 second chance to fix things. Three-quarters of the surveyed responded saying that they’ll gladly find another retailer if the store is just out of stock.

This study goes even further though and discusses not just those interactions but also the platforms themselves. If a website isn’t easy to navigate, why should I use it? Why should I spend my time when I can flit to another and get exactly what I need instead of getting frustrated? There isn’t a single company in the world that shouldn’t take their webpage development seriously. It’s the new face of their company and brand. How they show that face is what will determine if they are a Rembrandt or a toddlers noodle art.

The new age of online shopping has been blasted into the atmosphere by the pandemic. Online shopping has boosted far and above expected numbers for obvious reasons. When the majority of your populace is told to stay home. What else are they going to do? Brands that have been around for decades have gone out of business because they didn’t change to an online format either. Keep moving forward.

Now as a side note here, as someone who falls only just outside the Gen Z zone the articles description of fickle is pompous. The stories I’ve heard of baby boomers getting waiters fired, or boycotting stores because of a certain shopkeeper are just as fickle and pointed. Nothing has changed in the people, just how they interact with the world. Trying to single out a single generation based on how the world has changed is a shallow view of the world.

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Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?

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Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

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