Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Why JetBlack (personal shopping brand) users average $1500 spent per month

(BUSINESS NEWS) JetBlack’s example sets an interesting precedent for future personal shopping endeavors, especially given they don’t shy away from charging monthly fees.

jetblack

Like anything Walmart does, the company’s personal shopping service – JetBlack – faced a heavy amount of scrutiny upon launch. So how is this novelty faring in the current world of Postmates and Amazon Prime?

Perhaps unsurprisingly, JetBlack (which kicked off in New York in 2018) has generated a decent stream of income, with over half of users engaging weekly and spending around $1500 per month through the personal shopping service.

Fifteen. Hundred.

JetBlack’s allure comes in part due to its ability to recognize customer needs and recommend products based on those requirements. For example, someone in the market for a new vacuum cleaner could text “vacuum” to the service and receive recommendations for a wide range of well-rated models.

Advertisement. Scroll to continue reading.

This intuition makes JetBlack ideal for those who are constantly on-the-go or otherwise too indisposed to visit the store on any predictable basis.

Further, the novelty of being able to have vital ingredients or tools delivered within hours means that JetBlack users are free to spend more of their time innovating, parenting, or working without fear of compromising on quality products. This is JetBlack’s core premise, and the fact that it’s still going strong a year after its inception bodes well for the concierge market.

Part of JetBlack’s success may be attributable to its lack of brand loyalty. JetBlack doesn’t limit users to Walmart products, so it is more universally applicable, thus putting it on par with something like Amazon’s grocery delivery services. This also stands to remove the “cheap” Walmart stigma from the service; since JetBlack draws from a variety of different retailers, users can comfortably assume that they’re receiving the best available product — not just the best available Walmart option.

And to be fair, the anti-Walmart people would have to dig around the site to even know there’s an affiliation – it comes off as a sleek, autonomous startup anyone can get behind.

While JetBlack’s price tag of $50 per month places it in a higher expense bracket than some competitors (e.g., Amazon Prime), the fact remains that JetBlack still errs on the cheap side of personal shopping services — and, given the relative ease with which one can place an order, it seems that JetBlack is poised to remain a staple for its monthly users.

Advertisement. Scroll to continue reading.

It will be interesting to see how personal shopping services adapt to meet or improve upon JetBlack’s example going forward.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Opinion Editorials

It has become a running joke that AI can't create hands or feet, instead creating nightmare fuel. What's the real reason for this?

Business News

(TECHNOLOGY) Amazon Prime makes online shopping a breeze with one-click purchases and fast delivery. Now, benefits are expanding to 3rd party sites!

Tech News

(TECHNOLOGY) The digital revolution of the past few decades has brought us many life-altering, innovative technologies, but these 7 take the cake.

Tech News

(TECHNOLOGY) The Metaverse has been the talk of the town for quite some time now, but how it will affect retail as we know...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.