This could be as impactful as the discovery of penicillin
Why haven’t you heard of him? Because he’s dedicated to science, not sales. So, what do scientists and entrepreneurs have in common? They both dedicate their lives to making a difference, discovering ways to make the world operate more effectively. But there’s an important cultural distinction between the two: Entrepreneurs’ success is tied to dollars, while scientists’ success is tied to discovery.
Remember how penicillin altered history? We might be at that moment in history again, but with a “ketone ester” drink invented by Dr. Veech, that has insanely widespread uses. Imagine a drink that could treat Alzheimer’s, Parkinson’s, diabetes, epilepsy, concussions, heart failure, all while helping elite endurance athletes break world records. Then, imagine that it’s a formula perfected over decades, but only now ready in an era where genetics is sexiest of sciences, so this liquid goes underfunded and underproduced. It seems too good to be true, but it’s not. It’s real.
Add to the issue of funding is an overly modest old scientist who said he would literally run if someone called him a hero for his work.
Next, toss in imitation products that use salt-filled caffeinated versions of Dr. Veech’s decades old, already discarded work and you might be left very confused. If a breakthrough sports drink and patient treatment exists, would anyone even believe it?
So what is this ketone ester?
Ketones are human’s back up fuel system that kicks in when humans starve, or at least run out of sugar. The body then burns fat to create an efficient ketone fuel. What many of the therapeutic uses (including Alzheimer’s) have in common is the brain’s blockage of the path to use sugar for energy, meanwhile ketones can bypass this blockage and simply fuels the brain.
Dr. Veech invented a way to bottle that fuel, in a fat-free and salt-free super FDA-approved concentrated food, not a drug. Ketosis is the metabolic state that uses ketones as a primary fuel source, but is mainly known by those that undergo an Atkin-like ketogenic high fat diet. This is drastically different because you get the benefits of ketones without the drawbacks of the high fat. Some call the fat-free version of ketosis, “Veetosis,” in honor of Dr. Veech, the doctor who holds the key to so many treatments.
The catch is that even though billions can be made from this invention, it is unbelievably expensive to make and there’s no funding for an older scientist that doesn’t schmooze. How expensive? For scientific purposes, labs can make a patented product, and for this exact ester they charge $60,000 per 25 mL serving, but with a newly discovered process and an investment, that could drop quickly to $20 a drink.
Absent a single investment, perhaps that can be done via the new world of crowdfunding (or rich, science-inclined geeky startup folks), so hopefully you’ll see Dr. Veech’s ketone ester on shelves sooner rather than later.
The path to the discovery has been long
Dr. Veech worked in 1966 with Dr. Cahill (the man that starved volunteers to prove the brain could run on ketones), and in 1969 under nobel laureate Dr. Krebs (if you took chemistry, you have definitely heard of the Krebs cycle). Dr Veech solved a problem which Krebs delegated to him. Krebs said he must be wrong, only to come back later to co-author the longest paper of Krebs’ career. It was the foundation for understanding why ketones work. Right now, our science geek readers get it – Dr Veech is a pretty big deal, and his work should be taken seriously.
Fast forward to 1995, Dr. Veech co-authored a breakthrough paper on how ketones change metabolism, and in 2000, a paper on Parkinson’s, Alzheimer’s, diabetes, and abolishing the effects of free radical damage.
In 2004, as part of a competition to find a new fuel for the special forces, the U.S. Defense Advanced Research Projects Agency (DARPA), gave a handful of groups $2 million each per year. Only Dr Veech’s group, including Oxford University partner Dr. Kieran Clarke, was left standing. They earned $10 million of total funding, resulting in an FDA-approved food. Who would have guessed DARPA’s role in potentially treating millions of patients with this new food?
A modest scientist does not a salesman make
Even a simple Oxford-approved boxing study to demonstrate ketone ester’s benefits for concussions hasn’t been picked up. One would think a football team owner might want to donate to prove a treatment backed by science that may bring a $20 million a year quarterback that has been earholed, back onto the field a few games earlier. Not to mention, the league could limit the potential liability around debilitating diseases plaguing players decades later.
So the path to the discovery has been long, but anyone we spoke to that was aware of Dr. Veech’s work sung his praises. The challenge is that the older sharp-tongued doctor is hyper-focused on his work, isn’t interested in fame, noting that it is “unseemly for doctors to promote themselves,” and that it is “not part of the job.” Times have changed, and modesty has been replaced by self promotion, as the driver in today’s world of discoveries.
Ketone esters have had success with human testing
In endurance sports, the ketone ester has been proven in a lab to increase output by up to 2%. That can be the difference between a gold and not placing. When tested on 19 elite rowers, there were nine season’s bests, five personal bests and one world record. Only one did slightly worse than the placebo test.
Meanwhile, Dr. Mary Newport was trying to treat her husband with Alzheimer’s and discovered Dr. Veech’s work while digging around in his 20+ patents. She was the author of “Alzheimer’s Disease What If There Was a Cure, The Story of Ketones” about her coconut oil therapy that naturally releases ketones, which she said turned her husband’s “lights back on.” Hundreds have written to her claiming similar results. Ultimately, her husband received Dr. Veech’s ketone ester for a few years and Dr. Newport said it was 10x more effective than the coconut therapy.
Think about that for a minute. The lights came back on! Why is the world not freaking out with excitement!?
Another believer in ketones and Dr. Veech is William Curtis. He has had Parkinson’s for over 15 years, and despite being on the common cocktail of meds, he had tremors, severe muscle spasms, and sometimes stared at the computer screen for hours, nearly frozen. With a little biochem in undergrad, he searched and came across Dr. Veech’s papers, emailed with the doctor, and sought alternative natural ways to raise his ketone levels (also referred to as D-bhb levels).
Dr. Veech told him that absent the availability of clinical trials with the ester, and as long as his primary care doctor approved, Curtis could try a high fat morning drink to increase his ketone levels. After some tweaks and fasting each night, Curtis says his results were stellar. He could concentrate for hours, spasm free, and was able to drive again. Dr. Veech has warned Curtis to watch his cholesterol and to stay on his meds. Curtis continues his routine today, shares his successes online, and plans to continue until the ketone ester is available in clinical trials.
This generation’s most significant medical discovery
The final problem is that scientists write papers and seek grants which don’t require a monetary return on investment; for many it’s just not in their nature to write a business plan and go to a bunch of pitch offs.
We believe that with billions being thrown at sciences like space travel, it seems that investors or Congress should be primed to pump a few dollars into a simple ester to treat a dozen common medical problems that impact all of us as individuals and is nearly bankrupting the country.
We will be following Dr. Veech’s progress (he even finally has his own website), and works as he blazes a path in the scientific community, and hopefully soon, the business community. It is our sincere hope that investors (both government, traditional, and non-traditional) “read the damn papers,” as Dr. Veech says, because we believe that he’s sitting on our generation’s equivalent of the discovery of penicillin. If not bigger.
UPDATE: Dr. Veech is now on Twitter so you can connect with him.
How SmileDirectClub uses NDAs to silence bad reviews
(BUSINESS NEWS) SmileDirectClub wants to tell you, in the land of freedom of expression, how to talk about their service even if a dentist has to fix their mistakes.
Bad reviews can hurt any business, which is why many companies will go out of their way to ensure a customer is pleased. A restaurant might offer to replace a bad meal free of charge, for instance. A business might send customers additional free products to make up for any mistakes. SmileDirectClub, on the other hand, has taken a different approach to handling bad reviews: non-disclosure agreements.
SmileDirectClub is an aligners company that positions itself as a cheaper alternative to braces. It’s also an online company. All of this work is done remotely, with customers getting their aligners mailed to them. So, cheap and convenient. What’s not to love?
Well, turns out there might be trouble in paradise. According to an article by the New York Times, “SmileDirectClub has been the subject of more than 1,670 Better Business Bureau complaints since 2014.” In comparison, Invisalign, SmileDirectClub’s competitors, has only had five complaints over the last twenty years.
Many report that SmileDirectClub’s aligners don’t work and some have even claimed the aligners made things worse. Yeah, that’s right. Some people paid for SmileDirectClub just to turn around and have to pay an actual orthodontist just to get back to normal.
So, naturally, SmileDirectClub is having some customers sign NDAs, which according to the New York Times includes the following: “[customer] will not make, publish, or communicate any statements or opinions that would disparage, create a negative impression of, or in any way be harmful to the business or business reputation of SDC or its affiliates or their respective employees, officers, directors, products, or services.”
Non-disclosure agreements are just one way that big companies will try to silence bad reviews. Another method is to file a lawsuit for copyright infringement. GoPro attempted this method a few years ago. Companies can also claim that bad reviews are slander written in bad faith, which is a method many organizations have abused.
It’s possible for these sorts of lawsuits can backfire, but often, the time and money it takes for an average person to take on a big company aren’t worth it. People opt to simply take down their bad reviews instead.
For a country that values freedom of speech and a robust capitalist market, silencing critics (many of whom have legitimate things to say!) doesn’t seem in line with our beliefs. Not to mention, from a more practical standpoint, I’d sure like to know the potential risks or downsides of a product.
Especially when said product is supposed to replace dental work.
Asking the wrong questions can ruin your job opportunity
(BUSINESS NEWS) An HR expert discusses the best (and worst) questions she’s experienced during candidate interviews. it’s best to learn from others mistakes.
When talking to hiring managers outside of an interview setting, I always find myself asking about their horror stories as they’re usually good for a laugh (and a crash course in what not to do in an interview). A good friend of mine has worked in HR for the last decade and has sat in on her fair share of interviews, so naturally I asked her what some of her most notable experiences were with candidates – the good and the bad, in her own words…
“Let’s see, I think the worst questions I’ve ever had are typically related to benefits or vacation as it demonstrates that their priorities are not focused on the actual job they will be performing. I’ve had candidates ask how much vacation time they’ll receive during an initial phone screen (as their only question!). I’ve also had them ask about benefits and make comparisons to me over the phone about how our benefits compare to their current employer.
I once had a candidate ask me about the age demographics of our office, which was very uncomfortable and inappropriate! They were trying to determine if the attorneys at our law firm were older than the ones they were currently supporting. It was quite strange!
I also once had a candidate ask me about the work environment, which was fine, but they then launched into a story about how they are in a terrible environment and are planning on suing their company. While I understand that candidates may have faced challenges in their previous roles or worked for companies that had toxic working environments, it is important that you do not disparage them.
In all honesty, the worst is when they do not have any questions at all. In my opinion, it shows that they are not really invested in the position or have not put enough thought into their decision to change jobs. Moving to a new company is not a decision that should be made lightly and it’s important for me as an employer to make sure I am hiring employees who are genuinely interesting in the work they will be doing.
The best questions that I’ve been asked typically demonstrate that they’re interested in the position and have a strong understanding of the work they would be doing if they were hired. My personal favorite question that I’ve been asked is if there are any hesitations or concerns that I may have based on the information they’ve provided that they can address on the spot. To me, this demonstrates that they care about the impression that they’ve made. I’ve asked this question in interviews and been able to clarify information that I did not properly explain when answering a question. It was really important to me that I was able to correct the misinformation as it may have stopped me from moving forward in the process!
Also, questions that demonstrate their knowledge base about the role in which they’re applying for is always a good sign. I particularly like when candidates reference items that I’ve touched on and weave them into a question.
A few other good questions:
• Asking about what it takes to succeed in the position
• Asking about what areas or issues may need to be addressed when first joining the company
• Asking about challenges that may be faced if you were to be hired
• Asking the employer what they enjoy most about the company
• I am also self-centered, so I always like when candidates ask about my background and how my current company compares to previous employers that I’ve worked for. Bonus points if they’ve actually looked me up on LinkedIn and reference specifics :)”
Think about the best and worst experiences you’ve had during an interview – and talk to others about the same topic – and see how that can help you with future interviews.
AdvoCare MLM was painted as a pyramid scheme! Well color me surprised
(BUSINESS NEWS) AdvoCare is the most recent case of an MLM being called out as a pyramid scheme by FTC, but there’s plenty more MLMs where that came from…
It’s always a good day when an MLM (multi-level marketing business) actually suffers legal repercussions. Granted, these days don’t happen nearly as often as we’d like – MLM CEOs have historically had deep pockets and a far reach – which means it’s all the more reason to celebrate when one gets called out.
Today’s culprit is AdvoCare, a Texas-based “wellness” company. AdvoCare has been fined $150 million by the FTC (Federal Trade Commission) for operating a pyramid scheme. The company, as well as a few of its top influencers, have been misleading people when it comes to how much money they could earn. This is pretty typical behavior for MLMs in general, though many are careful to couch your potential earnings in vague terms.
For the record, the majority of users lost money, and most who managed to turn a profit made a maximum of just $250. I say ‘just’ because it’s hard to know how long someone would have had to work to not only break even, but manage to turn a profit. MLMs make big claims about earning money, but when you have to pour a hefty sum of cash into the products, it can take a while just to break even.
That’s why many MLMs, including AdvoCare, push contributors to recruit, rather than sell the product. And if you’re thinking that sounds like a pyramid scheme, you’re totally right. This method of putting recruiting first is part of the reason AdvoCare has gotten in trouble with the FTC.
In response, AdvoCare is moving away from multi-level marketing sales and pivoting to selling products directly to retail stores, which in turn sell to customers.
Now, with AdvoCare’s downfall, don’t be surprised if other MLMs insist that they’re different because they haven’t gotten in trouble with the FTC. In fact, plenty of MLMs are quick to tell you that they’re totally legal and totally not a pyramid scheme. Sure, Jan.
First of all, if there’s a big focus on recruiting, that’s obviously a big red flag. There are plenty of pyramid scheme MLMs out there that just haven’t gotten caught yet. But there are other sneaky ways an MLM will try to rip you off. For instance, some companies will insist you buy tons of product to keep your place, and that product can be very hard to unload. Not to mention, many of the products MLMs tout are subpar at best.
AdvoCare getting called out by the FTC is a great start, but MLMs seem kind of like hydras. Cut down one and two more seem to spring up in its place. So be vigilant, y’all. Just because an MLM hasn’t gotten caught yet doesn’t guarantee it won’t still scam you out of your hard earned cash.
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