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Look: New York City startup connects retailers, designers

Look launches to innovate how wholesale designers connect with potential retail buyers, sped up with the help of the web.



Look launches to match designers and retailers

New York is known for being artistic and fashionable, just ask Sex in the City and their super fans. So, it makes perfect sense that Look, the new way for home decor designers and retailers to connect is launching from the Big Apple.

Calling themselves the “wholesale marketplace for brilliant designs,” “a digital matchmaker for designers and retailers,” and “a superior platform for launching new products,” Look offers free membership and creates a new environment for business to business connections. As it launches, Look says they already have over 100 designers featured on the site.

Look seeks to fill the gap between brick and mortar interior design retailers and the “vastly untapped potential of the online marketplace,” changing the way designers and retailers connect, speeding up the exposure cycle by adding a dash of internetty goodness.

Partnering with independent designers

The company explains, “Put simply, Look is the web’s most happening wholesale marketplace for modern furniture and brilliant design for the home. We partner with lesser-known and independent designers who are in the business of creating furniture, décor, and accessories that are highly unusual, unusually beautiful, and off-the-beaten-path.”

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Look says it will provide a personalized user experience based on their goals. Retailers can customize their wholesale shopping experience based on design preferences and refined search, connecting them with the creative brands and hot designers that they would most closely match and be interested.

Look says that designers using the site will enjoy added exposure, alongside “the expertise of our skilled merchandising team, and a user-friendly integration process that allows them to focus on their beautiful work. Our retailers also get some perks in the way of our superior customer service, automated processes, high-quality images and product copy, and a decades’ worth of experience in the industry.”

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