Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

How the Metaverse will change the trajectory of eCommerce as we know it

(TECHNOLOGY) The Metaverse has been the talk of the town for quite some time now, but how it will affect retail as we know it is astonishing.


Retail has already seen such drastic changes over the last decade or so, but an adaptive strategy will have to be on their mind as the Metaverse enters.

The divide between the real world, or brick-and-mortar, and the digital world, or eCommerce is only widening. Walking into a store to be able to physically touch products or interact with associates selling is being replaced by online shopping convenience, access, and speed.

What the Metaverse is here to combine is the best of both worlds to create an all-new experience that will again, redefine what shopping means to humanity.

What is the Metaverse in general? In layman teams, it pushes toward intertwining technological innovations into seamless experiences. In addition to VR/AR, the newest trends will work with tech advances to merge the physical and the digital – and retail is no exception.

Examples of the vision are already coming to life. Amazon has integrated Room Decorator, their newest AR shopping tool that allows you to digitally recreate your space in order to see what furniture or décor will work best. Second, Warby Parker, the eyeglass company, allows you to virtually try-on various frames before making a purchase.

Advertisement. Scroll to continue reading.

We anticipate that eCommerce will accelerate due to the rapid changes coming to the space. New trends will allow customers to feel more confident in a purchase made virtually versus feeling like they much try on, feel, or being serviced to purchase the same product in person.

“Product discovery and personalization will also accelerate. Metaverse technology will allow brands to offer shoppers a highly personalized digital experience.”

The divide that has existed between other social trends and retail will further close as social aspects of in-person shopping will be provided online. Unless brick-and-mortar finds some way to provide a uniqueness to bring on-foot customers in the door, digital will continue to grow while the opposite trends downward. As these lines blur or cross, the evolvement of eCommerce is something to keep a close eye on.

Emily Drewry is a Staff Writer at The American Genius where she has also been a Web Producer. She holds two Business degrees in Digital Marketing & Advertising as well as Sales Management. She resides in the sunny Orlando, FL and embodies the heart of hospitality. When not working on web projects, she's probably at a theme park or thrifting her next trendy piece, iced coffee in hand.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Temu seemed to pop up out of nowhere and has taken consumers by storm - but the latest boycott brings some disturbing news to...

Tech News

Want to advance your e-commerce game? These new AI tools from Google Cloud may be just what you need to streamline improvements.

Business News

The Federal Trade Commission is looking into reviving an old law about pricing, and it sounds like their first target might be the Pepsi...

Business News

Retail sales rose in October and fell in November - possibly December too. What made the Great Pumpkin pop?


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.