Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Lyft launches Premier, a luxury rideshare experience

(BUSINESS NEWS) When you book a ride with Lyft Premier, you’ll be picked up by a driver in a high-end luxury vehicle, such a car from the BMW 5 Series, an Audi A6, a Lexus ES, or a Cadillac Escalade. The service is currently available in the Bay Area, in Los Angeles, and in New York.

ride share lyft thumb mono

Ready to shell out the big bucks

If you’ve got an important business meeting or a hot date this weekend, you don’t want to show up in a dented old beater. But if you’re using a ridesharing service to get around, you don’t get to choose the style and condition of vehicle that picks you up – that is, unless you are willing to pay more.

bar
This Wednesday, Lyft announced that they will now offer a “more stylish” (and more expensive) option. When you book a ride with Lyft Premier, you’ll be picked up by a driver in a high-end luxury vehicle, such a car from the BMW 5 Series, an Audi A6, a Lexus ES, or a Cadillac Escalade. The service is currently available in the Bay Area, in Los Angeles, and in New York.

An obvious move to catch up to Uber

Lyft Premier, at $2.66 per mile, is much more expensive than Lyft’s regular service, which runs at $1.16 per mile. However, using Lyft Premier will ensure that your ride is clean, stylish, and luxurious. Hello, leather interior. The company is also enticing first-time premier users with a coupon that cuts the cost by 20 percent.

The move was at least partially a response to a customer survey in which 60 percent of Lyft users said that they’d like the option of a luxury vehicle. But Lyft Premier is also an obvious answer to UberLux, which has been around for a couple of years and also offers limousine rides. Lyft has no choice but to match Uber move for move in order to compete.

Services like Lyft Premier make sense in today’s economy, where many cash-strapped millennials are tapping into the sharing economy, and are renting rather than buying, but still crave high-end experiences.

Advertisement. Scroll to continue reading.

Who are these luxury drivers?

One can’t help but wonder who out there is working for Lyft that can afford to buy a luxury vehicle? It’s certainly not CEOs playing cabbie just for fun. Perhaps trust funders whose parents gave them a fancy car, but still need to earn some petty cash?

Although Lyft is doing all it can to catch up, Uber, valued at $68 billion, is still outshining Lyft.

#LyftPremier

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(BUSINESS) If you drive for popular delivery services as a side hustle or your full-time job, check out how much you could save on...

Business News

(BUSINESS NEWS) The battle for Uber and Lyft drivers' status continues, and despite company protests, the official ruling has been upheld.

Business News

[BUSINESS NEWS] Uber and Lyft must reclassify their drivers as employees, which could spell the end of the sharing economy as we know it....

Business News

[BUSINESS NEWS] As Uber and Lyft face lawsuits in California, will they be able to continue to operate?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.