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New Barbie dons a hijab to honor Olympic athlete Ibtihaj Muhammad

(BUSINESS NEWS) To expand their “Shero” line, Mattel has added a hijab-wearing Barbie doll to honor an American Olympian.

barbie hijab

Barbie is introducing a first-of-its-kind new doll to represent a one-of-a-kind woman, Olympic fencer Ibtihaj Muhammad.

In 2016, Muhammad became the first Muslim-American woman to win a medal, and the first to wear a hijab while competing. Now Mattel is creating a doll in her likeness that will be the first Barbie to wear a hijab.

The Muhammad doll is part of Barbie’s “Shero” collection, which Mattel says honors women who “inspire the next generation of girls.” Other Shero Barbies include Olympic gymnast Gabby Douglas, ballet star Misty Copeland, and film director Ava DuVernay.

Vice President of global marketing for Barbie, Sejal Shah Miller, says that “Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything.”

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The doll was introduced on Monday by last year’s Shero, body-positivity activist and model Ashley Graham, at Glamour’s Women of the Year summit, where Muhammad said that her “relationship with Barbie has come full circle.” She told HuffPo that her mother had always given her “dolls of color” as a child in “an effort made by my parents to see us reflected in the dolls we played with.”

Muhammad told People magazine, “I think it’s revolutionary for Barbie to take a stand in this moment that we’re in… to have a doll wear a hijab and be the first of its kind.”

She expressed excitement that girls who wear hijab, or whose mothers wear hijab, will have a doll that represents them.

She was also glad that “kids who aren’t Muslim, who don’t wear a hijab” will “have the opportunity to play with a doll that wears a hijab.”

During the women’s liberation movement, Barbie became a symbol of the unrealistic standards of beauty and low expectations that society held for women. Since that time, Mattel has made an effort to diversity its doll collection, making dolls of different ethnicities, body types, and professions – all of which has led to improved sales.

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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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