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Realtor income rises 25%, prepare for wave of new licensees

Realtor income and sales rose in 2012, and despite challenges cited, this news alone will have some considering getting back into real estate, or starting a new career, a potential wave which could be a double edged sword.

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2013 Realtors Member Profile shows incomes up

According to the 2013 National Association of Realtors (NAR) Member Profile which outlines member data from 2012, income and sales are up for Realtors for the second year in a row following nine years of decline, news that will likely lead to a new wave of professionals looking to diversify income or quit job hunting to seek their real estate license.

After all, the median gross income of a Realtor rose 25 percent from $34,900 in 2011 to $43,500 in 2012 is admittedly an attractive stat, and many will jump on the bandwagon, or perhaps return to the bandwagon regardless of any other facts in the report.

Paul Bishop, NAR vice president of Research put the earnings in perspective, noting that “the median Realtor® income had fallen by 35 percent during the housing downturn, but with the help of sustained increases in both home sales and prices, it’s recovered to the highest level since 2006.”

Brokers, experienced Realtors earn more

NAR reports that in 2012, brokers typically earned $54,900 while the median for sales agents was $34,000 and Realtors in the business for 16 years or more earned $57,300. NAR members working 60 hours a week or more earned $85,700, and 21 percent of all members earned a six-figure income.

Sales are up as well, with the number of sides in 2011 averaging 10 per NAR member, up to 12 in 2012.

NAR President Gary Thomas, said the real estate business is cyclical. “Realtors® have some way to go to surpass the peak income recorded back in 2002. Interestingly, the peak wasn’t during the bubble years because there were way too many people in the business,” he said. “To help smooth out the peaks and valleys associated with residential sales, many Realtors® are diversified into related services. As a result, changes in Realtor® income don’t exactly parallel changes in home sales and prices.”

More about members

Most (80 percent) of NAR members focus on residential sales and 73 percent have secondary real estate specialties. Fully 18 percent of residential specialists also offer commercial property management, 17 percent relocation services, 15 percent commercial brokerage, 8 percent counseling, and 7 percent land development. For Realtors® who have other primary specialties, 37 percent listed residential brokerage as a secondary business.

NAR reports the typical Realtor has 13 years of experience, is 57 years old, works 40 hours per week, and 57 percent are women. Half have at least a bachelor’s degree, and 90 percent are homeowners. Under two percent are under 30, and only four percent are between 30 and 34. Only six percent of Realtors surveyed were uncertain they would remain in the business for at least two more years.

Over half of all NAR members are licensed as sales agents, 27 percent are brokers, 18 percent broker associates, and four percent appraisers, some holding more than one license. Only four percent have two or more personal assistants, while 14 percent have one.

Only 39 percent of Realtors hold certifications in specialized training, of which, Short Sales and Foreclosure Resource Certification (SFR) is the most popularly held certification (23 percent) followed by e-Pro (17 percent) and Real Estate Professional Assistant (REPA, at seven percent).

Over one in three Realtors have obtained at least one professional designation with the GRI (Graduate Realtor Institute) as the most popular (21 percent), followed by ABR (Accredited Buyer Representative, 15 percent) and CRS (Certified Residential Specialist at 11 percent).

How Realtors now operate

Fully 36 percent of Realtors still do not have their own website, but 94 percent say their firm has a web presence, and 88 percent report to be without a blog, even though 56 percent say they use social media sites. Although it feels like every real estate professional in the country is on every social network and has multiple blogs, that simply isn’t the case, and the industry has a lot of room to grow.

Sixty-eight percent of Realtors are compensated through a split commission arrangement, 18 percent receive all of the commission and another four percent receive a commission plus a share of profits; 10 percent received some other form of compensation.

Most NAR members see no fringe benefits, and while four percent receive health insurance through their firm, a surprising 78 percent are not covered by errors and omissions insurance.

Challenges for Realtors

NAR members continue to report the biggest obstacle to any real estate transaction is obtaining a mortgage (cited by one in three respondents) and tight inventory levels (25 percent report difficulty in finding the right property).

Repeat business accounted for a median 21 percent of activity in 2012 and is higher for those with more experience – for members in the business 16 years or more, repeat business was 40 percent of their activity. Referrals accounted for an additional 21 percent of all business.

Quick facts about Realtors:

  • Realtor median gross income rose from $34,900 in 2011 to $43,500 in 2012
  • Brokers earn $54,900
  • Sales agents earn $34,00
  • Realtors with 16+ years of experience earn $57,300
  • Realtors working 60+ hours per week earn $87,500
  • Realtors average 12 sales per year, up from 10 in 2011
  • Typical Realtor has 13 years of experience
  • Typical Realtor is 57 years old
  • 57% of Realtors are women
  • Half of all Realtors have at least a bachelor’s degree
  • 90% of Realtors own a home
  • Less than 6% of Realtors are under 34
  • Half of all Realtors are sales agents
  • 27% of Realtors are brokers
  • 18% of Realtors are broker associates
  • 36% of Realtors don’t have their own website
  • 88% of Realtors don’t have a blog
  • 44% of Realtors don’t use social media
  • 78% of Realtors aren’t covered by errors and omissions insurance
  • 96% of Realtors do not receive health insurance through their firm
  • One in three Realtors say obtaining a mortgage remains the top obstacle to a transaction
  • 25% of Realtors say the top challenge is finding the right property
  • 21% of Realtors’ sales are from repeat business
  • 21% of Realtors’ sales are from referrals

Business News

Peloton is back-pedaling: Reports of price increases, layoffs, and cost cuts

(BUSINESS) After a recording of layoffs leaks, ‘supply chain’ issues cause shipping increases, and they consult for cost-cutting, Peloton is doomed.

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Man riding Peloton bike with instructor pointing encouragingly during workout.

Is Peloton in Trouble?

According to many reports, Peloton had success early in the pandemic when gyms shut down. Offering consumers a way to connect with a community for fitness along with varying financing options allowed the company to see growth when many other industries were being shuttered.

After two years, CNBC reports that the company is “being impacted by …supply chain challenges” and rising inflation costs. According to the report, customers will be paying an additional $250 for its bike and $350 for its tread for delivery and setup.

As demand has decreased, Peloton is also considering layoffs in their sales and marketing departments, overheard in a leaked audio call. The recording details executives discussing “Project Fuel” where they plan to cut 41% of the sales and marketing teams, as well as letting go of eCommerce employees and frontline workers at 15 retail stores.

Nasdaq reported that the stock fell 75% last year, after a year where it soared over 400%.

Peloton reviewing its overall structure

According to another report from CNBC, Peloton is working with McKinsey & Company, a management consulting firm, to lower costs as revenue has dropped and the growth of new subscriptions has slowed since the pandemic. Last November, according to NPR, Peloton had “its worst day as a publicly-traded company.” It also anticipates greater losses in 2022 than originally predicted. It makes sense that the company would reexamine their strategy as the economy changes. They aren’t the only one that is raising prices amid supply chain issues.

It will be interesting to watch how Peloton fares

Peloton has a large community that pays a monthly fee for connected fitness. While growth has slowed, the company still has a strong share of consumers. Although it is facing more competition in the home fitness market and more gyms are reopening, as Peloton adjusts to the new normal, it should remain a viable company.

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Business News

CEO is offering folks thousands to *quit* their jobs, with one catch

(BUSINESS) A CEO out of Arizona is challenging employment norms by offering a sort of “sign-off” bonus upfront, but this method has one fatal flaw.

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Man counting cash in his hand representing the CEO offering money to employees who quit.

Chris Ronzio, the CEO of Trainual, a software company in Arizona that aims to systemize and scale your small business, is offering cold hard cash to quit your job in an unconventional ploy to bypass the effects of the Great Resignation.

Before you rush to turn in your notice and make some extra cash, you should know that this offer is dependent on being selected as a hirable candidate and making it through the hiring process for Trainual. This option is also offered to new hires after 2 weeks of employment.

This model of employment gives the employee the ability to fire the company and walk away with a little sum of money. The thought process of the CEO was outlined in an article by the Insider, saying it is a strategic move to retain top talent and maintain a strong company culture. While this is a unique approach…it has a glaring flaw. The offer is only good for the initial two-week period. However, it can take some time to recognize the shortcomings of any company when you begin employment. We can all recognize the long-term financial potential of reoccurring income and while $5,000 is not anything to shake your finger at, it will eventually be gone. I think we can all agree that constructive criticism can be difficult to swallow at times, however, if Trainual was truly invested in this model they would extend the offer at other key times during employment. What if this offer was again available at the 1-year mark? If the offer reappeared at a one-year review, the turnover may increase.

Per the Insider article, Ronzio was quoted as saying, “With today’s market, hiring teams have to move quickly to assess candidates and get them through the process to a competitive offer, so it’s impossible to be right 100% of the time,” Ronzio said. The CEO added, “The offer to quit allows the dust to settle from a speedy process and let the new team member throw a red flag if they’re feeling anything but excited.”

These statements detail another dimension to consider which is the employment hiring process and timeline. If top candidates are in such high demand that the process has to be sped up to secure a workforce, this monetary compensation can help to ensure the hiring decision. Although, when the offer was implemented in May of 2020, the offer was $2500, half of what it is now. Ronzio reasoned that they could stay while they looked for another job so they increased the amount to compensate for those with a higher salary range.

Let me preface this by saying that yes, accountability should exist, but I would be interested to know the turnover rate for the hiring team. The cost to the company from this unique approach adds extra weight for those making the decisions on who to hire. The stress the hiring team faces has to be factored into the candidate decisions. How many times can the hiring team get it wrong before they’re let go? While the pressure to hire the right candidate should always factor in, one has to wonder about the effects of this model.

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Business News

Zoom fatigue? This new messaging tool is here to replace live meetings

(BUSINESS) Live meetings & emails can feel monotonous & unproductive. This new messaging tool offers everything we’re wanting in remote communications.

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Woman looking at ZipMessage messaging tool on her laptop on couch.

Even before the pandemic, meetings where everyone was corporally present were becoming less frequent. With technologies allowing for Jim to “conference in” from the east coast and Judy to “video in” from the west, computer-mediated meetings have been becoming the norm for quite some time. This has become even more true over the last few years, both due to the pandemic and due to new technologies such as ZipMessage. What’s that, you ask? Let’s ask the expert. “It’s a video messaging tool made for replacing live meetings with asynchronous conversations,” explained founder Brian Casel in his tutorial video of ZipMessage.

The tool is designed to create video, voice, and screen conversations without live meetings. It’s described as async video messaging software, made for remote work.

As the website explains, people everywhere are experiencing meeting overload. Remote teams everywhere are embracing asynchronous (“async”) communication to overcome three big problems with live meetings.

First, Zoom fatigue is a real thing. ZipMessage states that “your team craves the space for the high-value deep work.”

Second, great ideas are bound to get lost in these spaces. It’s impossible to retain each item being shared, even if taking notes.

Third, email doesn’t fully cut it. Typed messages don’t always convey the full message. With ZipMessage, you can still type your thoughts, but you also have the option of recording a video and sharing attachments.

The conversation about that meeting topic is kept to one page in a back-and-forth, threaded format. Anyone with a link can join in on the conversation without anything to download, install, or sign up for.

This allows you to talk in real-time while giving the opportunity to go back and recap what may have been missed the first time around. In addition to conversation pages and the face/voice/screen/text options, ZipMessage offers intake forms and the ability to go public or private.

It also includes integration with Zapier and Slack. There are embed options, automatic transcriptions, pre-recorded message templates, text and attachments, branded link URLs, multi-speed playback, and more.

This isn’t only useful for communicating with your team, but it can be used to share information with customers, as well.

Will you be ZipMessage-ing?

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