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Shopcade taps into evolution of ecommerce


Shopcade helps shoppers to find new products, save lists of what they want, and get exclusive deals as the technology gets to know the individual user rather than lumping them into a generic demographic and blast marketing to them.


Shopcade taps into social nature of shopping online

Social commerce site Shopcade was dreamed up by well known entrepreneur Nathalie Gaveau to help online shopping to evolve. Gaveau enjoyed the UK’s largest startup exit at roughly $250 million, after successfully building a French Ebay competitor, leading her to the launch of Shopcade which allows users to discover new products, list what they want, and get exclusive deals so that shoppers are more connected and more interactive.

“It can be lonely shopping online,” Gaveau told AGBeat, adding that it is akin to window shopping endlessly without anyone to banter with, and with the emergence of women shoppers online en masse, so comes the emergence of “screenshopping,” which Gaveau notes has been poorly facilitated up to this point. Shopcade answers the call by featuring over 100 million products from over 100,000 brands from fashion to home interiors to tech.

The evolution of e-commerce online is much like that in the brick and mortar world: competitors are popping up everywhere. Shopcade solves the problem of being in all places at once, giving shoppers a single location to browse. The company notes that graph technologies and natural language processing are at the heart of this “online shopping breakthrough.”

Enter discovery mode

One of the most fascinating parts of Shopcade is not that it gathers retailers, but that users can create saved lists of everything they want and see what others are saving as well, adding a discovery engine of sorts. Additionally, Shopcade picks out new products and notable products, making personal recommendations for users based on their saved preferences.

While the company does not go window shopping with you while sipping a latte and gossiping about your coworkers, it is the next best thing as it not only streamlines screen shopping, but discovers your likes and helps you to expand your shopping horizons.

Connecting retailers and shoppers

With the help of Shopcade, e-commerce is evolving to understand us as shoppers and by getting commerce to spread virally through users, which is far different than direct promotions that are tailored to groups rather than individuals.

Retailers of all size are connecting more fruitfully with consumers online now, and with new technologies like Shopcade, the connections are smarter and more productive.



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